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Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories

Cooking Up Clients

The sweet rewards of bringing cookies on sales calls
September 1, 2000 in Entrepreneur Magazine

Going .Going.

Get in on the action-for cheap-via ad auctions.
August 1, 2000 in Entrepreneur Magazine

Ready And Able

Are you ignoring the latest buying powerhouse?
August 1, 2000 in Entrepreneur Magazine

Enter The Limelight

Five ways to make headlines
August 1, 2000 in Entrepreneur Magazine

That's Outrageous

A dash of good humor and a pinch of zany can be all it takes.
July 1, 2000 in Entrepreneur Magazine

Say What?

Winning over customers is tough-especially when you don't make any sense.
July 1, 2000 in Entrepreneur Magazine

Flash

New idea for a promotional giveaway
July 1, 2000 in Entrepreneur Magazine

Marketing Buzz 7/01

Promoting your business through community concierge services and cheap publicity
July 1, 2000 in Entrepreneur Magazine

Show Time

People flip channels during the break...but what if your product were on the show?
June 1, 2000 in Entrepreneur Magazine

Say Cheese!

But don't waste time getting photo subjects to say it-use stock pictures.
June 1, 2000 in Entrepreneur Magazine

Flash!

Competitors' pricing methods and manipulating graphics and photos
June 1, 2000 in Entrepreneur Magazine

Fast 5

Five things you and your employees should never say to a customer
May 1, 2000 in Entrepreneur Magazine

If Looks Could Kill.

Dirty socks underneath your desk, unplugged fax machine, paw prints on everything.it's time to take your image as seriously as you do your business.
April 1, 2000 in Magazine

Extra Credit

Want to boost your sales? Go back to school.
April 1, 2000 in Entrepreneur Magazine

A Clip In Time . . .

Have a clipping service do your media sleuthing for you.
April 1, 2000 in Entrepreneur Magazine

Flash

Dissatisfied customers; influencing customers
April 1, 2000 in Entrepreneur Magazine

Team Effort

Cutting your marketing costs through cross-promotion
April 1, 2000 in Entrepreneur Magazine

To the Last Drop

Good ideas are hard to come by--so milk yours for all they're worth.
March 1, 2000 in Entrepreneur Magazine

History Lesson

If you've got it, flaunt it.
March 1, 2000 in Entrepreneur Magazine

Saved For A Rainy Day

Serving customers when they need it most
March 1, 2000 in Entrepreneur Magazine

Cover Your Bases

If you thought database marketing was just wasting your time with fliers and mailing lists, take another look--at the Net.
February 1, 2000 in Entrepreneur Magazine

Something Different

Just because it ain't broke don't mean it can't be better.
February 1, 2000 in Entrepreneur Magazine

Old Money

Seniors are surfing the Web at an alarming rate--are you ready to accommodate?
February 1, 2000 in Entrepreneur Magazine

Get The Scoop

Everything you ever wanted to know about your customers--from your customers
February 1, 2000 in Market Research

Adventures In Shopping

Rides, live bands, food and, oh yeah, they sell furniture.
January 1, 2000 in Entrepreneur Magazine

Priority Mail

Don't underestimate the value of a quick response.
January 1, 2000 in Entrepreneur Magazine

Flash

Fair Trade
January 1, 2000 in Entrepreneur Magazine

Lights, Camera . . .

Want to add video to your marketing arsenal? Don't shout 'Action' 'til you read this.
January 1, 2000 in Entrepreneur Magazine

Oh, Behave!

Minding your manners in business correspondence
December 1, 1999 in Entrepreneur Magazine

Straight To The Source

What has your marketing done for you lately? Don't worry--help is on the way.
December 1, 1999 in Entrepreneur Magazine

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