Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

30 Recent Stories

Entrepreneur Magazine

Bookshelf

Review of Twenty Ads That Shook The World
Entrepreneur Magazine

On The Fly

After the lucrative jet-set crowd? Have you tried the airport?
Entrepreneur Magazine

Alma Matters

College kids have a lifetime of buying left to do.
Entrepreneur Magazine

Don't Be A Grinch

Five great holiday gifts for your client
Entrepreneur Magazine

Start A Fan Club

If your customers love you, they'll do the marketing for you.
Location

Money Talks

Secrets to attracting the rich
Entrepreneur Magazine

Sounds Of Success

Audio signatures are the latest trend in tag lines.
Entrepreneur Magazine

Flash

Fast facts about sales and marketing statistics
Entrepreneur Magazine

Sounds Fishy

Invent your own news story? Why not?
Entrepreneur Magazine

Make No Mistake

Common ad-campaign screw-ups
Entrepreneur Magazine

Cooking Up Clients

The sweet rewards of bringing cookies on sales calls
Entrepreneur Magazine

Going .Going.

Get in on the action-for cheap-via ad auctions.
Entrepreneur Magazine

Ready And Able

Are you ignoring the latest buying powerhouse?
Entrepreneur Magazine

Enter The Limelight

Five ways to make headlines
Entrepreneur Magazine

That's Outrageous

A dash of good humor and a pinch of zany can be all it takes.
Entrepreneur Magazine

Say What?

Winning over customers is tough-especially when you don't make any sense.
Entrepreneur Magazine

Flash

New idea for a promotional giveaway
Entrepreneur Magazine

Marketing Buzz 7/01

Promoting your business through community concierge services and cheap publicity
Entrepreneur Magazine

Show Time

People flip channels during the break...but what if your product were on the show?
Entrepreneur Magazine

Say Cheese!

But don't waste time getting photo subjects to say it-use stock pictures.
Entrepreneur Magazine

Flash!

Competitors' pricing methods and manipulating graphics and photos
Entrepreneur Magazine

Fast 5

Five things you and your employees should never say to a customer
Magazine

If Looks Could Kill.

Dirty socks underneath your desk, unplugged fax machine, paw prints on everything.it's time to take your image as seriously as you do your business.
Entrepreneur Magazine

Extra Credit

Want to boost your sales? Go back to school.
Entrepreneur Magazine

A Clip In Time . . .

Have a clipping service do your media sleuthing for you.
Entrepreneur Magazine

Flash

Dissatisfied customers; influencing customers
Entrepreneur Magazine

Team Effort

Cutting your marketing costs through cross-promotion
Entrepreneur Magazine

To the Last Drop

Good ideas are hard to come by--so milk yours for all they're worth.
Entrepreneur Magazine

History Lesson

If you've got it, flaunt it.
Entrepreneur Magazine

Saved For A Rainy Day

Serving customers when they need it most