Gwen Moran

Gwen Moran

Gwen Moran is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

21 Recent Stories

Entrepreneur Magazine

Cover Your Bases

If you thought database marketing was just wasting your time with fliers and mailing lists, take another look--at the Net.
Entrepreneur Magazine

Something Different

Just because it ain't broke don't mean it can't be better.
Entrepreneur Magazine

Old Money

Seniors are surfing the Web at an alarming rate--are you ready to accommodate?
Market Research

Get The Scoop

Everything you ever wanted to know about your customers--from your customers
Entrepreneur Magazine

Adventures In Shopping

Rides, live bands, food and, oh yeah, they sell furniture.
Entrepreneur Magazine

Priority Mail

Don't underestimate the value of a quick response.
Entrepreneur Magazine

Flash

Fair Trade
Entrepreneur Magazine

Lights, Camera . . .

Want to add video to your marketing arsenal? Don't shout 'Action' 'til you read this.
Entrepreneur Magazine

Oh, Behave!

Minding your manners in business correspondence
Entrepreneur Magazine

Straight To The Source

What has your marketing done for you lately? Don't worry--help is on the way.
Entrepreneur Magazine

Season's Retailing

Want a festive way to sell your product? Give it a holiday theme.
Entrepreneur Magazine

Playing Nice

How to get your sales and marketing teams to work together
Marketing Basics

To Err Is Dangerous

8 marketing mistakes you can't afford to make
Entrepreneur Magazine

Speak Up!

Done correctly, seminars can increase your company's visibility--and even ring up sales.
Ads by Type

Postal Power

Secrets to boosting your direct mail's effectiveness
Entrepreneur Magazine

Written In Stone

These 10 commandments may be the answer to your marketing prayers.
Entrepreneur Magazine

Start the Presses

Making the most of newsletters
Entrepreneur Magazine

Season's Greetings

Using the retail calendar as a promotional tool
Entrepreneur Magazine

Speak Easy

The person at the podium attracts the most attention. Why isn't it you--and your business?
Public Relations

Brought To You By ...

Getting hip to sponsorship
Customer Service

Remember Me?

Staying in touch with your VIPs means better relationships . . . and more business.
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