26 Recent Stories
A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
Increasingly, employers are checking out social media profiles -- and not just to find potentially incriminating photos of job applicants.
Witches, beards and Instagram will dominate the year to come.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
Consider these practical points to help minimize the damage left to manage.
SEO | Search Engine Optimization
So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Customer Loyalty and Retention
A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
You've built a following, but are your fans relaying your message? Here are some tips that can help.
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
When it comes to social media, men tend to spend more time on some sites, women on others.
Some moms want roses. Other moms would prefer an iPad.
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
From affecting your mood to causing eye strain and poor posture, how spending too much time online might be bad for you.