Kevin Allen is a contributor to PR Daily.
U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
A look at the evolution of the video-sharing site as a marketing tool.
A recent report revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
From email to social media to SEO and beyond, great headlines are essential for business.
Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
A look back at some of the top predictions of the year, and whether they were accurate.
What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
Want to get the most readers possible for your content? This infographic will tell you what works.
Social Media Marketing
A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Tips for pros wondering how to use the social media app effectively.
There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.