Kevin Allen

Kevin Allen

Kevin Allen is a contributor to PR Daily.

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
Customer Loyalty

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
9 Mistakes Businesses Make on Social Media (Infographic)
Marketing mistakes

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
How to Boost Your YouTube Ranking (Infographic)
SEO Tips

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
10 Common Blog Writing Mistakes (Infographic)
Blogging

10 Common Blog Writing Mistakes (Infographic)

A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
How Brands Can Win With Snapchat
Snapchat

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
7 Marketing Alternatives to SEO (Infographic)
SEO Tips

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Content marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
How to Get More Interaction on Google+ (Infographic)
Social Media

How to Get More Interaction on Google+ (Infographic)

Photos apparently outperform all other types of content on Google's social network.
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10 Surprising Things You Should Know About Social Media (Infographic)
Social Media Marketing

10 Surprising Things You Should Know About Social Media (Infographic)

Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
How to Maintain a Well-Balanced Twitter Feed (Infographic)
Twitter Marketing

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
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5 Ways to Make Sure Your Emails Get Opened (Infographic)
Email Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Confessions of a Facebook Marketing Addict
Facebook Marketing

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Facebook Marketing

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
PR

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Why Customers Become More Loyal After Flirting With Other Brands
Marketing

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.