Kevin Allen

27 Recent Stories

5 Ways to Make Sure Your Emails Get Opened (Infographic)
Marketing

5 Ways to Make Sure Your Emails Get Opened (Infographic)

Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Confessions of a Facebook Marketing Addict
Social Media

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Social Media

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Marketing

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Why Customers Become More Loyal After Flirting With Other Brands
Branding

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
The Ultimate Social Media Guide to Getting a Job (Infographic)
Hiring Center

The Ultimate Social Media Guide to Getting a Job (Infographic)

Increasingly, employers are checking out social media profiles -- and not just to find potentially incriminating photos of job applicants.
Study: Brands Simply Aren't Replying on Twitter
Social Media

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
The Top Visual Design Trends for 2014 (Infographic)
Online Marketing

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)
Social Media

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
3 Big Milestones in the Development of Twitter 'Language'
Social Media

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
8 Steps to Planning for a Social-Media Crisis (Infographic)
Social Media

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)
SEO | Search Engine Optimization

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
What Your Company Logo Says About Your Brand (Infographic)
Branding

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
How One Business Fulfilled a Ridiculous Customer Request
Customer Loyalty and Retention

How One Business Fulfilled a Ridiculous Customer Request

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
The 10 Essentials of Facebook Etiquette
Social Media

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
How You Can Get More Retweets on Twitter (Infographic)
Social Media

How You Can Get More Retweets on Twitter (Infographic)

You've built a following, but are your fans relaying your message? Here are some tips that can help.
Human Resources

Are the Days of Hiring Unpaid Interns Numbered?

A recent court ruling in favor of two former 20th Century Fox interns could set a precedent for other industries.
The 10 Essentials of Twitter Etiquette
Social Media

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.
The Psychology of Color and Branding (Infographic)
Branding

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
How Men and Women Use Social Media Differently (Infographic)
Social Media

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
Flowers or Gadgets: Which Is the Best Mother's Day Gift?
Mobile

Flowers or Gadgets: Which Is the Best Mother's Day Gift?

Some moms want roses. Other moms would prefer an iPad.
5 Easy Ways to Optimize Social Media Marketing for Mobile
Social Media

5 Easy Ways to Optimize Social Media Marketing for Mobile

Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Social Media

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
5 Lessons for Brands From the Burger King Twitter Hack
Social Media

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
How Brands Could Benefit From Pinterest's Recent Changes
Social Media

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
How the Internet Might Be Bad for Your Health (Infographic)
Websites

How the Internet Might Be Bad for Your Health (Infographic)

From affecting your mood to causing eye strain and poor posture, how spending too much time online might be bad for you.

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