Kevin Allen is a contributor to PR Daily.
A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
A blog can do a lot to help your organization, but only if it's written and edited professionally and proficiently.
Tips for pros wondering how to use the social media app effectively.
There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
Photos apparently outperform all other types of content on Google's social network.
Social Media Marketing
Learn the six different networks within Twitter, Pinterest's best days, and what breeds the most engagement on Facebook.
According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
Follow these tips to ensure the recipients of your messages don't hit the delete key, or worse, unsubscribe.
Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
A snapshot of what works best in the current Facebook landscape and how quickly things can change.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.