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Kevin Allen

25 Recent Stories

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
April 18, 2014 in Social Media
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
Why Customers Become More Loyal After Flirting With Other Brands

Why Customers Become More Loyal After Flirting With Other Brands

A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
February 14, 2014 in Branding
The Ultimate Social Media Guide to Getting a Job (Infographic)

The Ultimate Social Media Guide to Getting a Job (Infographic)

Increasingly, employers are checking out social media profiles -- and not just to find potentially incriminating photos of job applicants.
February 5, 2014 in Hiring Center
Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
January 26, 2014 in Social Media
The Top Visual Design Trends for 2014 (Infographic)

The Top Visual Design Trends for 2014 (Infographic)

Witches, beards and Instagram will dominate the year to come.
December 23, 2013 in Online Marketing
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
November 2, 2013 in Social Media
3 Big Milestones in the Development of Twitter 'Language'

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
October 20, 2013 in Social Media
8 Steps to Planning for a Social-Media Crisis (Infographic)

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
August 22, 2013 in Social Media
How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
What Your Company Logo Says About Your Brand (Infographic)

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
August 11, 2013 in Branding
How One Business Fulfilled a Ridiculous Customer Request

How One Business Fulfilled a Ridiculous Customer Request

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
The 10 Essentials of Facebook Etiquette

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
July 17, 2013 in Social Media
How You Can Get More Retweets on Twitter (Infographic)

How You Can Get More Retweets on Twitter (Infographic)

You've built a following, but are your fans relaying your message? Here are some tips that can help.
June 27, 2013 in Social Media

Are the Days of Hiring Unpaid Interns Numbered?

A recent court ruling in favor of two former 20th Century Fox interns could set a precedent for other industries.
June 17, 2013 in Human Resources
The 10 Essentials of Twitter Etiquette

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.
June 16, 2013 in Social Media
The Psychology of Color and Branding (Infographic)

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
May 22, 2013 in Branding
How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
May 13, 2013 in Social Media
Flowers or Gadgets: Which Is the Best Mother's Day Gift?

Flowers or Gadgets: Which Is the Best Mother's Day Gift?

Some moms want roses. Other moms would prefer an iPad.
May 12, 2013 in Mobile
5 Easy Ways to Optimize Social Media Marketing for Mobile

5 Easy Ways to Optimize Social Media Marketing for Mobile

Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
March 26, 2013 in Social Media
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
March 6, 2013 in Social Media
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
March 3, 2013 in Social Media
5 Lessons for Brands From the Burger King Twitter Hack

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
February 20, 2013 in Social Media
How Brands Could Benefit From Pinterest's Recent Changes

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
February 2, 2013 in Social Media
How the Internet Might Be Bad for Your Health (Infographic)

How the Internet Might Be Bad for Your Health (Infographic)

From affecting your mood to causing eye strain and poor posture, how spending too much time online might be bad for you.
December 1, 2012 in Your Website