Mark Siebert: Page 5

Entrepreneur Leadership Network® VIP
Franchise Consultant for Start-Up and Established Franchisors

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

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Latest: Page 5

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The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.

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The Quality-Control Myth

Use motivated and committed management to maintain the value of your franchise system.

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Franchisors: Litigation Risk Can be Minimized

Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.

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Know The Present Value of a Franchise

A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.

Franchise

A Bad Economy May Benefit Franchises

Learn what drives franchise sales, even in a slowing economy.

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