Mark Siebert: Page 5

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Bio

Mark Siebert is the author of The Franchisee Handbook (Entrepreneur Press, 2019) and the CEO of the iFranchise Group, a franchise consulting organization since 1998. He is an expert in evaluating company franchisability, structuring franchise offerings, and developing franchise programs domestically and internationally. Siebert has personally assisted more than 30 Fortune 2000 companies and more that 500 startup franchisors. His book Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press, 2016) is also available at all book retailers.

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Latest: Page 5

Franchise

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.

Franchise

Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes

This advice may save owners looking to franchise their businesses some money and headaches.

Franchise

The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.

Franchise

The Quality-Control Myth

Use motivated and committed management to maintain the value of your franchise system.

Franchise

Franchisors: Litigation Risk Can be Minimized

Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.

Franchise

Know The Present Value of a Franchise

A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.