Mark Siebert

Mark Siebert

Mark Siebert is the CEO of the iFranchise Group, a franchise consulting firm that has worked with 98 of the nation's top 200 franchisors. He can be reached at 708-957-2300 or at info@ifranchise.net.
Is Franchising the Best Option?
Franchises

Is Franchising the Best Option?

A growing company looking to bulk up its distribution channels has other options besides franchising. Here's a list.
Would a Franchisor Make a Good President?
Franchises

Would a Franchisor Make a Good President?

GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.
Is My Business Ready to Franchise?
Franchises

Is My Business Ready to Franchise?

If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.
How Your Franchisees Can Be Your Best Sales People
Franchises

How Your Franchisees Can Be Your Best Sales People

If your system is performing, your best marketing reps are your franchisees.
How to 'Reverse Engineer' Franchise Success
Franchises

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.
Franchises

Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes

This advice may save owners looking to franchise their businesses some money and headaches.
Franchise

How to Franchise Your Business

Is franchising the right expansion strategy for you? We'll help you ask the right questions--and find the answers.
Franchises

The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.
Franchises

The Quality-Control Myth

Use motivated and committed management to maintain the value of your franchise system.
Franchises

Franchisors: Litigation Risk Can be Minimized

Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.
Franchises

Know The Present Value of a Franchise

A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.
Franchises

A Bad Economy May Benefit Franchises

Learn what drives franchise sales, even in a slowing economy.
Franchises

Why Do Franchisors Fail?

Keeping your concept, capital and management in check will keep your new franchise from going bankrupt.
Franchises

How Strong Is Your Franchise's Quality Control?

You can pump it up by installing a Learning Management System.
Franchises

Outsourcing Your Franchise Sales

This trend can save you time, but consider all your options first.