Mark Siebert

Mark Siebert

Mark Siebert is the CEO of the iFranchise Group, a franchise consulting firm that has worked with 98 of the nation's top 200 franchisors. He can be reached at 708-957-2300 or at info@ifranchise.net.

30 Recent Stories

Is Franchising the Best Option?
Franchises

Is Franchising the Best Option?

A growing company looking to bulk up its distribution channels has other options besides franchising. Here's a list.
Would a Franchisor Make a Good President?
Franchises

Would a Franchisor Make a Good President?

GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.
Is My Business Ready to Franchise?
Franchising Your Business

Is My Business Ready to Franchise?

If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.
How Your Franchisees Can Be Your Best Sales People
Franchising Your Business

How Your Franchisees Can Be Your Best Sales People

If your system is performing, your best marketing reps are your franchisees.
How to 'Reverse Engineer' Franchise Success
Franchising Your Business

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.
Franchises

Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes

This advice may save owners looking to franchise their businesses some money and headaches.
Franchises

How to Franchise Your Business

Is franchising the right expansion strategy for you? We'll help you ask the right questions--and find the answers.
Franchising Your Business

The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.
Franchising Your Business

The Quality-Control Myth

Use motivated and committed management to maintain the value of your franchise system.
Franchising Your Business

Franchisors: Litigation Risk Can be Minimized

Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.
Franchising Your Business

Know The Present Value of a Franchise

A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.
Franchising Your Business

A Bad Economy May Benefit Franchises

Learn what drives franchise sales, even in a slowing economy.
Franchising Your Business

Why Do Franchisors Fail?

Keeping your concept, capital and management in check will keep your new franchise from going bankrupt.
Franchising Your Business

How Strong Is Your Franchise's Quality Control?

You can pump it up by installing a Learning Management System.
Franchising Your Business

Outsourcing Your Franchise Sales

This trend can save you time, but consider all your options first.
Franchising Your Business

Growing Without Franchising

Looking to grow your biz? Check out some business alternatives outside the franchise structure.
Franchising Your Business

Making Your Franchise Stand Out

Figure out what makes your franchise different--and sell that to franchise buyers.
Franchising Your Business

Should You Use Franchise Brokers?

Franchise brokers can help you find qualified franchisees. But is hiring a broker the right choice for your franchise?
Franchising Your Business

Switching Over to Franchise

Here's how to convert a dealer organization into an opportunity-charged franchise.
Franchising Your Business

Franchising and the Internet

How the internet has led to a franchise boom, and how your franchise can benefit from it.
Franchising Your Business

Finding Expert Franchising Help

Choosing the right experts during your early franchising phase can translate to long-term success.
Franchising Your Business

Can You Franchise an Unsexy Concept?

The secrets to making your franchise concept attractive to franchisees
Franchising Your Business

Should You Sell Franchises or Build a Chain?

How to decide which expansion plan is right for you
Franchising Your Business

10 Steps to Making Your Franchise the Next McDonald's

How to make sure your new franchise is a massive success
Franchising Your Business

Franchising Goes Global

Many foreign-born franchises are looking for master franchisees to bring their concept to the U.S. How can you get in on the trend?
Franchising Your Business

Get Connected With Your Franchise Community

Why it's important to network with your fellow franchisors.
Franchising Your Business

Put Your Best Image Forward

Seeing your franchise through the eyes of a prospective buyer

More From Mark Siebert

Turn Your Business into a Franchise
Is your business franchisable? Find out by speaking directly with iFranchise Group expert Mark Siebert.

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