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Mark Siebert

Mark Siebert

As a franchise consultant since 1985, Mark Siebert founded the iFranchise Group, a franchise consulting firm, in 1999. During his career, Mark has personally assisted more than 30 Fortune 1000 companies and over 200 startup franchisors. He regularly conducts workshops and seminars on franchising around the world. For more than a decade, Mark also has been actively involved in assisting U.S. franchisors in expanding abroad. In 2001, he co-founded Franchise Investors Inc., an investment firm specializing in franchise companies. He's on the board of directors of the American Association of Franchisees and Dealers and the board of advisors to Connections for Community Ownership, which encourages minority business and job development through franchising.

30 Recent Stories

Is Franchising the Best Option?

Is Franchising the Best Option?

A growing company looking to bulk up its distribution channels has other options besides franchising. Here's a list.
January 9, 2012 in Franchises
Would a Franchisor Make a Good President?

Would a Franchisor Make a Good President?

GOP candidates Mitt Romney and Herman Cain both have franchise-industry experience. Columnist Mark Siebert looks at what a franchisor could bring to the White House.
October 18, 2011 in Franchises
Is My Business Ready to Franchise?

Is My Business Ready to Franchise?

If you're looking to expand, franchising can be ideal -- as long as you've got these six basics covered.
September 30, 2011 in Franchising Your Business
How Your Franchisees Can Be Your Best Sales People

How Your Franchisees Can Be Your Best Sales People

If your system is performing, your best marketing reps are your franchisees.
July 21, 2011 in Franchising Your Business
How to 'Reverse Engineer' Franchise Success

How to 'Reverse Engineer' Franchise Success

If you're planning to start a franchise with the aim of selling it one day, you'll need to plan ahead with your end goal in mind. Here's advice that can help get you started.
June 3, 2011 in Franchising Your Business

Want to Be the Next Subway? Avoid These Costly Franchisor Mistakes

This advice may save owners looking to franchise their businesses some money and headaches.
April 1, 2011 in Franchises

How to Franchise Your Business

Is franchising the right expansion strategy for you? We'll help you ask the right questions--and find the answers.
May 10, 2010 in Franchises

The Dangers of Do-It-Yourself Franchising

If you want your program to succeed, you'll need some outside help.
November 30, 2009 in Franchising Your Business

The Quality-Control Myth

Use motivated and committed management to maintain the value of your franchise system.
June 18, 2009 in Franchising Your Business

Franchisors: Litigation Risk Can be Minimized

Avoiding a legal visit from a franchisee attorney begins with a solid contract foundation.
April 14, 2009 in Franchising Your Business

Know The Present Value of a Franchise

A new paradigm for decision making helps franchisors see short-term expenses for their long-term worth.
February 3, 2009 in Franchising Your Business

A Bad Economy May Benefit Franchises

Learn what drives franchise sales, even in a slowing economy.
November 20, 2008 in Franchising Your Business

Why Do Franchisors Fail?

Keeping your concept, capital and management in check will keep your new franchise from going bankrupt.
August 26, 2008 in Franchising Your Business

How Strong Is Your Franchise's Quality Control?

You can pump it up by installing a Learning Management System.
July 25, 2008 in Franchising Your Business

Outsourcing Your Franchise Sales

This trend can save you time, but consider all your options first.
May 27, 2008 in Franchising Your Business

Growing Without Franchising

Looking to grow your biz? Check out some business alternatives outside the franchise structure.
March 6, 2008 in Franchising Your Business

Making Your Franchise Stand Out

Figure out what makes your franchise different--and sell that to franchise buyers.
December 11, 2007 in Franchising Your Business

Should You Use Franchise Brokers?

Franchise brokers can help you find qualified franchisees. But is hiring a broker the right choice for your franchise?
October 4, 2007 in Franchising Your Business

Switching Over to Franchise

Here's how to convert a dealer organization into an opportunity-charged franchise.
July 31, 2007 in Franchising Your Business

Franchising and the Internet

How the internet has led to a franchise boom, and how your franchise can benefit from it.
May 2, 2007 in Franchising Your Business

Finding Expert Franchising Help

Choosing the right experts during your early franchising phase can translate to long-term success.
March 29, 2007 in Franchising Your Business

Can You Franchise an Unsexy Concept?

The secrets to making your franchise concept attractive to franchisees
February 28, 2007 in Franchising Your Business

Should You Sell Franchises or Build a Chain?

How to decide which expansion plan is right for you
January 30, 2007 in Franchising Your Business

10 Steps to Making Your Franchise the Next McDonald's

How to make sure your new franchise is a massive success
December 5, 2006 in Franchising Your Business

Franchising Goes Global

Many foreign-born franchises are looking for master franchisees to bring their concept to the U.S. How can you get in on the trend?
November 7, 2006 in Franchising Your Business

Get Connected With Your Franchise Community

Why it's important to network with your fellow franchisors.
September 27, 2006 in Franchising Your Business

Put Your Best Image Forward

Seeing your franchise through the eyes of a prospective buyer
August 29, 2006 in Franchising Your Business

More From Mark Siebert

Turn Your Business into a Franchise
Is your business franchisable? Find out by speaking directly with iFranchise Group expert Mark Siebert.

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