Makena Finger Zannini

Founder and CEO of The Boutique COO at The Boutique COO

Entrepreneur Leadership Network® Contributor

Makena Finger Zannini is an entrepreneur, business strategist and trusted advisor for CEOs looking to scale efficiently. With a decade of experience in Wall Street, tech, and working with SMBs, she brings a sharp analytical mind and a practical, numbers-driven approach to business growth.

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More From Makena Finger Zannini

Thought Leaders

How to Design an Incentive-Based Compensation Plan That Actually Works

Incentive-based compensation has many benefits, but implementing it can be overwhelming. Here's how to create a plan that motivates your team and protects your margins.

Marketing

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

Businesses that want to grow need to accept the new reality of social media marketing.

Thought Leaders

The Real Reason You Struggle With Delegation — and How to Finally Fix It

Most founders struggle with delegation, not because they lack the right team to delegate to, but because they either never learned how or they have fear about how it will go.

Building a Business

How to Recession-Proof Your Business, One Small Step at a Time

Make these small, concrete shifts to keep your business standing no matter when the economy shakes.

Tech

This Overlooked Strategy Can Help You Cut Costs and Unlock Long-Term Growth

Is your current tech causing you more problems than it solves? Here's what you can do about it.

Online Presence

What It Really Takes to Stand Out on Social Media as a Business Today

Here's what businesses can do to cut through the noise and thrive on social media right now.

Human Resources

5 Rules for Hiring When Great Job Candidates Are Scarce

Hiring in a tight market? Don't rush to fill the role — do this instead.

Building a Business

The Hidden Cost of Chasing Unqualified Leads — and How to Create a Stronger Sales Process

Chasing unqualified leads is incredibly risky. Here's how to build a qualification process that will help you boost conversions and drive long-term growth.

Building a Business

How to Set Boundaries With Your Clients Without Losing Business

Many business owners associate setting boundaries with clients with a bad outcome for their business. It can actually work in the opposite way. Here's how.

Building a Business

How Adding More Offers and Services Can Actually Harm Your Business — and What to Focus on Instead

It's tempting to add more offers to your small business, but it comes with downsides to your positioning and operations.

Marketing

Most Businesses Overcomplicate Their Marketing Strategy. Here’s Why — and What to Do Instead.

Your marketing strategy is probably overcomplicated. Here's how to simplify it and actually see results.

Business Accounting

How to Understand and Extend Your Financial Runway — A Simple Guide for Small Business Owners

This quick guide helps you calculate your runway and what to do if it's shorter than you thought.

Business Accounting

How to Cut Costs in the Right Places and Do More With Less

In this time of stress for many small businesses, thoughtful cost-cutting can make your company leaner, more agile and scalable without sacrificing long-term growth.

Thought Leaders

Value-Based Pricing Has Gotten Popular — But It Doesn’t Always Work. Here’s How It Could Derail Your Business.

Value-based pricing can be effective, but there are significant downsides every founder needs to consider.

Building a Business

How to Know If Your Business Is Actually Ready for a Full-Time, In-House Hire

Here's what founders need to ask themselves before making an in-house hire.

Tech

How to Utilize AI in Your Business While Minimizing Environmental Harm

AI can significantly boost business efficiency and client experience, but its environmental impact, especially in energy and water use, is substantial.

Building a Business

How I Built a 7-Figure Business in Less Than 8 Months by Making This Simple But Powerful Shift

Free up your time and unlock real growth in your business through strategic outsourcing.

Makena Finger Zannini

More From Makena Finger Zannini

How to Design an Incentive-Based Compensation Plan That Actually Works

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

The Real Reason You Struggle With Delegation — and How to Finally Fix It

How to Recession-Proof Your Business, One Small Step at a Time

This Overlooked Strategy Can Help You Cut Costs and Unlock Long-Term Growth

What It Really Takes to Stand Out on Social Media as a Business Today

5 Rules for Hiring When Great Job Candidates Are Scarce

The Hidden Cost of Chasing Unqualified Leads — and How to Create a Stronger Sales Process

How to Set Boundaries With Your Clients Without Losing Business

How Adding More Offers and Services Can Actually Harm Your Business — and What to Focus on Instead

Most Businesses Overcomplicate Their Marketing Strategy. Here’s Why — and What to Do Instead.

How to Understand and Extend Your Financial Runway — A Simple Guide for Small Business Owners

How to Cut Costs in the Right Places and Do More With Less

Value-Based Pricing Has Gotten Popular — But It Doesn’t Always Work. Here’s How It Could Derail Your Business.

How to Know If Your Business Is Actually Ready for a Full-Time, In-House Hire

How to Utilize AI in Your Business While Minimizing Environmental Harm

How I Built a 7-Figure Business in Less Than 8 Months by Making This Simple But Powerful Shift

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