Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

A Competition Roundup for Entrepreneurs
Growth Strategies

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Don't Use Facebook to Gripe about Work
Growth Strategies

Don't Use Facebook to Gripe about Work

A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Report: Facebook Users are a Trusting Bunch
Marketing

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Google+ Isn't Ready For Business
Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
FTC Takes Aim at 'Fake News' Websites
Starting a Business

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Advertise on Facebook? AmEx Has the Credit Card for You
Marketing

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In
Marketing

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Climbing on the Social Media IPO Bandwagon
Growth Strategies

Climbing on the Social Media IPO Bandwagon

The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
How to Fend Off a New Kind of Cyber Attack
Technology

How to Fend Off a New Kind of Cyber Attack

Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
How Do Your Sales Leads Measure Up?

How Do Your Sales Leads Measure Up?

Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Why the Numbers Are Stacked Against Daily Deal Sites
Marketing

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Why Savvy Businesses Field Customer Questions on Twitter
Marketing

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
Groupon By the Numbers: From Startup to IPO
Marketing

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Five Dos and Don'ts for Businesses on 'Empire Avenue'
Marketing

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.