Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

How to Fend Off a New Kind of Cyber Attack
Technology

How to Fend Off a New Kind of Cyber Attack

Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
How Do Your Sales Leads Measure Up?

How Do Your Sales Leads Measure Up?

Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Why the Numbers Are Stacked Against Daily Deal Sites
Marketing

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Why Savvy Businesses Field Customer Questions on Twitter
Marketing

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
Groupon By the Numbers: From Startup to IPO
Marketing

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Five Dos and Don'ts for Businesses on 'Empire Avenue'
Marketing

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
Do Social Tools Really Hurt Employee Productivity?
Productivity

Do Social Tools Really Hurt Employee Productivity?

Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.
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Still Foggy on Cloud Computing?
Technology

Still Foggy on Cloud Computing?

Seven in ten CEOs, founders and managers are clueless about the cloud and what it holds for small businesses.
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Five New Tools to Help You Add a Game to Your Website
Technology

Five New Tools to Help You Add a Game to Your Website

Play up your company's website with rewards and motivate visitors to keep coming back.
LinkedIn's IPO Could Spark a Social Gold Rush
Technology

LinkedIn's IPO Could Spark a Social Gold Rush

Whether we're in the midst of frothy times at tech companies has even fewer doubters after LinkedIn's stock debut.
Location-Based Check-Ins on the Rise with Consumers
Starting a Business

Location-Based Check-Ins on the Rise with Consumers

Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Six Tips to Kick-Start Your Lead Scoring
Starting a Business

Six Tips to Kick-Start Your Lead Scoring

Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Tell Google You're Ready for Your Close-Up
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.