Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
Starting a Business
Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
To better express its collective efforts, a business should use the word 'we' in social media communications.
The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Consider these tips if you're thinking about taking your business public on this social networking site.
Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.
Seven in ten CEOs, founders and managers are clueless about the cloud and what it holds for small businesses.
Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Play up your company's website with rewards and motivate visitors to keep coming back.
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© 2015 Entrepreneur Media, Inc.