Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Five Lies About Social Media Marketing
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.

Why and How to Build Customer Relationships with Website Comments

Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
Why Facebook's Friends May Fade
Marketing

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
A Competition Roundup for Entrepreneurs
Growth Strategies

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Don't Use Facebook to Gripe about Work
Growth Strategies

Don't Use Facebook to Gripe about Work

A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Report: Facebook Users are a Trusting Bunch
Marketing

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Google+ Isn't Ready For Business
Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
FTC Takes Aim at 'Fake News' Websites
Starting a Business

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Advertise on Facebook? AmEx Has the Credit Card for You
Marketing

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
New Facebook Ad Unit Ask Users to Chime In
Marketing

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Climbing on the Social Media IPO Bandwagon
Growth Strategies

Climbing on the Social Media IPO Bandwagon

The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
How to Fend Off a New Kind of Cyber Attack
Technology

How to Fend Off a New Kind of Cyber Attack

Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
How Do Your Sales Leads Measure Up?

How Do Your Sales Leads Measure Up?

Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Why the Numbers Are Stacked Against Daily Deal Sites
Marketing

Why the Numbers Are Stacked Against Daily Deal Sites

Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Why Savvy Businesses Field Customer Questions on Twitter
Marketing

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.