Mikal E. Belicove
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook
, is now available at bookstores. For more information, visit MikalBelicove.com.
Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
A new study investigates if Facebook and other popular social networking sites are socially isolating.
Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Starting a Business
Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
To better express its collective efforts, a business should use the word 'we' in social media communications.
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© 2015 Entrepreneur Media, Inc.