Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

How to Properly Close Your Business
Growth Strategies

How to Properly Close Your Business

Remember to take care of these five things when if you have to go out of business.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
How to Compete with the Big Chains? Think Locally
Marketing

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
The Key to Annoyance-Free Website Surveys That Get Results
Marketing

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Time for a Second Look at Daily Deals?
Marketing

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Marketing

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Finally, Guidance on Employer Social-Media Policies
Starting a Business

Finally, Guidance on Employer Social-Media Policies

A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
Privacy of Location-Based Services on FCC's Radar
Starting a Business

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
How to Prevent a Website Crash After a Traffic Spike
Technology

How to Prevent a Website Crash After a Traffic Spike

A look at how content-delivery networks can help small-business owners.
It's OK to Lie Online in Rhode Island and Other Quirky New State Laws
Growth Strategies

It's OK to Lie Online in Rhode Island and Other Quirky New State Laws

Happy hour pricing is now legal in Kansas thanks to a new state law. It's just one of many now taking effect with an impact on small businesses. We offer this sampling.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?
Technology

What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?

A look at the pros and cons of acquiring a new top-level domain name.