Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

30 Recent Stories

What You Need to Know About Facebook's Business Page Facelift
Branding

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Smartphones Become the Go-To Tool for Shoppers
Sales

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Is Your Website Lost in Translation?
Websites

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
Twitter Makes Room for Your Ad Dollars
Advertising

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
An Argument for Caution as Facebook Readies Mobile Ads
Advertising

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Do You Know What's In Your Business Credit File?
Payments & Collections

Do You Know What's In Your Business Credit File?

Why managing your business credit score is more important than you may think.
Main Street Merchants Aren't Deterred by Red Tape
Legal Center

Main Street Merchants Aren't Deterred by Red Tape

As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.
Is Your Facebook Business Page Ready for 31,170 Visitors?
Social Media

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Why You Should Consider an IT Audit
Websites

Why You Should Consider an IT Audit

Does your company need an IT audit? Will it improve your bottom line?
Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing
IPOs and DPOs

Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing

Facebook's IPO filing reveals a great deal about the company. Here's a brief overview.
The 10 Things Facebook Got Right Pre-IPO
IPOs and DPOs

The 10 Things Facebook Got Right Pre-IPO

Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible.
Understanding Google's New Page Layout Algorithm
Online Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
The 10 Ds of Creating a Social Media Use Policy
Social Media

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
How Fine Art America Built Its Business by Bootstrapping
Self-Financing Your Startup

How Fine Art America Built Its Business by Bootstrapping

Before you even think about asking someone to invest in your business, consider what Sean Broihier of Fine Art America did.
Why and How to Host a Hackathon
Product Development

Why and How to Host a Hackathon

Short on programming talent or ideas? Consider hosting a hackathon.
Emerging Social Media Sites to Attract Users
Social Media

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Why Social Media May Weaken the Moral Fiber of Your Workplace
Managing Employees

Why Social Media May Weaken the Moral Fiber of Your Workplace

Of all the benefits of social media, it could also lead to ethical woes in the workplace.
How to Find Beta Testers
Starting a Business

How to Find Beta Testers

Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
How to Protect Your Business from a Rogue Employee
Managing Employees

How to Protect Your Business from a Rogue Employee

As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime.
Lawmakers Seek FTC Scrutiny of Google's Search Results
Finding Customers

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
See What Attracts People to Your Business's Facebook Page
Social Media

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Where to Focus Your Business's Ad Dollars in the New Year
Advertising

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
10 Gifts Entrepreneurs Can Give to Staffers
Managing Employees

10 Gifts Entrepreneurs Can Give to Staffers

Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
A User's Guide to Facebook's New Timeline Feature
Online Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
What Your Business Can Learn From Apple's Battle with Samsung
Protecting Your Idea

What Your Business Can Learn From Apple's Battle with Samsung

If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
How Gowalla's Deal with Facebook Affects You
Social Media

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Why Negativity Can Be Good for Your Business Blog
Branding

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Understanding the Value of a Facebook Fan
Social Media

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Online Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
More Small Businesses Extol the Benefits of Social Media
Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
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