Mikal E. Belicove

Mikal E. Belicove

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

Finally, Guidance on Employer Social-Media Policies
Starting a Business

Finally, Guidance on Employer Social-Media Policies

A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
Privacy of Location-Based Services on FCC's Radar
Starting a Business

Privacy of Location-Based Services on FCC's Radar

The Federal Communications Commission is turning its attention to privacy issues surrounding the growing use by businesses of location-based services.
How to Prevent a Website Crash After a Traffic Spike
Technology

How to Prevent a Website Crash After a Traffic Spike

A look at how content-delivery networks can help small-business owners.
It's OK to Lie Online in Rhode Island and Other Quirky New State Laws
Growth Strategies

It's OK to Lie Online in Rhode Island and Other Quirky New State Laws

Happy hour pricing is now legal in Kansas thanks to a new state law. It's just one of many now taking effect with an impact on small businesses. We offer this sampling.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?
Technology

What's the .Deal with the ICANN 'Reveal Day' and the New Domain Names?

A look at the pros and cons of acquiring a new top-level domain name.
5 Steps to Creating a Social Media Policy
Marketing

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
How Dreamt It Got Approved for Apple's App Store in 2 Hours
Technology

How Dreamt It Got Approved for Apple's App Store in 2 Hours

While the app store may have hundreds of thousands of apps, the mobile app space is still ripe with opportunity for new ones.
What a Trip to LAX Taught Me About Customer Service
Marketing

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
New Facebook Features Help Businesses Better Manage Their Pages
Marketing

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Where Social Media Fits in the Marketing Mix
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
When Employees Become the Competition
Growth Strategies

When Employees Become the Competition

It could happen in nearly any company: Employees sometimes go into business for themselves. It's so American it makes apple pie look suspect.