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Mikal E. Belicove

Mikal E. Belicove is an Entrepreneur magazine columnist & contributing writer and a business strategist specializing in market analysis, messaging and positioning, and content development for a select group of high profile businesses and individuals. Previously, Mikal started and sold a Boulder, Colo.-based Internet start-up and worked in Acquisitions for Alpha Books/Pearson plc and John Wiley & Sons, Inc.. His latest book, The Complete Idiot’s Guide to Facebook, was published in August of 2010. When he’s not working, Mikal can be found training for half-marathons and enjoying life with family and friends in Laguna Beach, California. For more information, visit www.MikalBelicove.com.

30 Recent Stories

An Argument for Caution as Facebook Readies Mobile Ads

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
February 16, 2012 in Advertising
Do You Know What's In Your Business Credit File?

Do You Know What's In Your Business Credit File?

Why managing your business credit score is more important than you may think.
February 14, 2012 in Payments & Collections
Main Street Merchants Aren't Deterred by Red Tape

Main Street Merchants Aren't Deterred by Red Tape

As politicians vilify regulations on the campaign trail, consider the results from a recent survey of small-business owners. It seems regulations aren't as onerous as some think.
February 9, 2012 in Legal Center
Is Your Facebook Business Page Ready for 31,170 Visitors?

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
February 7, 2012 in Social Media
Why You Should Consider an IT Audit

Why You Should Consider an IT Audit

Does your company need an IT audit? Will it improve your bottom line?
February 6, 2012 in Your Website
Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing

Zuckerberg's $1 Salary and More: Parsing the Facebook IPO Filing

Facebook's IPO filing reveals a great deal about the company. Here's a brief overview.
February 2, 2012 in IPOs and DPOs
The 10 Things Facebook Got Right Pre-IPO

The 10 Things Facebook Got Right Pre-IPO

Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible.
January 31, 2012 in IPOs and DPOs
Understanding Google's New Page Layout Algorithm

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
January 26, 2012 in Online Marketing
The 10 Ds of Creating a Social Media Use Policy

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
January 24, 2012 in Social Media
How Fine Art America Built Its Business by Bootstrapping

How Fine Art America Built Its Business by Bootstrapping

Before you even think about asking someone to invest in your business, consider what Sean Broihier of Fine Art America did.
January 20, 2012 in Self-Financing Your Startup
Why and How to Host a Hackathon

Why and How to Host a Hackathon

Short on programming talent or ideas? Consider hosting a hackathon.
January 17, 2012 in Product Development
Emerging Social Media Sites to Attract Users

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
January 16, 2012 in Social Media
Why Social Media May Weaken the Moral Fiber of Your Workplace

Why Social Media May Weaken the Moral Fiber of Your Workplace

Of all the benefits of social media, it could also lead to ethical woes in the workplace.
January 13, 2012 in Managing Employees
How to Find Beta Testers

How to Find Beta Testers

Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
January 6, 2012 in Starting a Business
How to Protect Your Business from a Rogue Employee

How to Protect Your Business from a Rogue Employee

As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime.
December 29, 2011 in Managing Employees
Lawmakers Seek FTC Scrutiny of Google's Search Results

Lawmakers Seek FTC Scrutiny of Google's Search Results

Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
December 22, 2011 in Finding Customers
See What Attracts People to Your Business's Facebook Page

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
December 21, 2011 in Social Media
Where to Focus Your Business's Ad Dollars in the New Year

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
December 15, 2011 in Advertising
10 Gifts Entrepreneurs Can Give to Staffers

10 Gifts Entrepreneurs Can Give to Staffers

Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
December 13, 2011 in Managing Employees
A User's Guide to Facebook's New Timeline Feature

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
December 12, 2011 in Online Marketing
What Your Business Can Learn From Apple's Battle with Samsung

What Your Business Can Learn From Apple's Battle with Samsung

If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
December 8, 2011 in Protecting Your Idea
How Gowalla's Deal with Facebook Affects You

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
December 6, 2011 in Social Media
Why Negativity Can Be Good for Your Business Blog

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
December 1, 2011 in Branding
Understanding the Value of a Facebook Fan

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
November 30, 2011 in Social Media
Measuring Offline Vs. Online Word-of-Mouth Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
November 23, 2011 in Online Marketing
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011 in Social Media
Viewpoint: Why Google+ Pages Isn't Good for Business

Viewpoint: Why Google+ Pages Isn't Good for Business

Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
November 15, 2011 in Social Media
How to Sell to Grocery Giants Wal-Mart and Whole Foods

How to Sell to Grocery Giants Wal-Mart and Whole Foods

Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
November 10, 2011 in Retail Center
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media
Employees' Facebook Pages Are Private, Until They're Not

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
November 3, 2011 in Social Media
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