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Pizza Factory Inc.

2014 Franchise 500
#495
At a Glance

Products & Services: Pizza, pasta, sandwiches

Number of Locations: 106

Total Investment: $151K - $568.5K

Founded: 1979

Began Franchising: 1985

About Pizza Factory Inc.

Founded in 1979, Oakhurst, California-based Pizza Factory prepares pizzas, pasta, calzones and other favorites for its customers throughout the western United States and China.
When Danny and Carol Wheeler opened the first restaurant near Yosemite National Park, it was called Danny's Red Devil Pizza. A name change and a few years later, the first franchise was opened with the help of Ron and Joyce Willey.
Current president/CEO Mary Jane Riva purchased the Pizza Factory franchise in 2012.

Franchise Units

Year U.S. Canadian International Company Owned
2014 104 0 0 2
2013 102 0 0 3
2012 108 0 0 1
2011 110 0 0 0
2010 117 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Arizona, California, Idaho, Montana, Nevada, Oregon, Southwest, West, Washington.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $151,000 - $568,500
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 20 years, renewable
Veteran Incentives: 25% off franchise fee
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $100,000
Operations
14% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8 - 10. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: At training store : 325 hours.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #495 (2014), #421 (2013), #423 (2012), #390 (2011), #425 (2010),

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