Planet Smoothie

Founded: 1995 Franchising since: 1998

Martin Sprock opened the first Planet Smoothie store in Atlanta in 1995. Since then, the company has expanded throughout the United States.

Each Planet Smoothie location serves a variety of fruit smoothies, wrap sandwiches (called Round-A-Bouts), soups, vitamins, supplements and low-fat snacks.

1425 Ellsworth Industrial Dr., #38 Atlanta, Georgia 30318

Phone: (404)856-4320

Franchisor is a privately-held company with 25 employee(s); 25 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	124	0	0	1
2008	126	0	0	2
2007	128	0	0	1
2006	113	0	0	0
2005	109	0	0	0

Where Seeking Franchisees
Not available in the U.S.
Outside the U.S.: Middle east

Exclusive territories available.

Total investment: $177.3K-450K Franchise fee: $25K

Ongoing royalty fee: 6% Term of agreement: 10 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Qualifications
Net worth requirement: $200K
Cash liquidity requirement: $80K
Business Experience:

• Industry experience
• General business experience
• Marketing skills

Operations

• 10% of all franchisees own more than one unit
• Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Training

• Available at headquarters
• Available at franchisee's location
• 3 weeks total

Ongoing Support

• Newsletter
• Meetings
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Franchise 500® rank:
#339 (2009);