Where Back-to-School Shopping Dollars Are Going (Infographic) A new survey examines what parents are shopping for and where and how much they plan to spend.
By Kathleen Davis •
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It's that time of the year again.While summer vacations may still be in full swing, retailers are gearing up for back-to-school shopping.
According to a July 2013 survey of over 1,000 consumers conducted by consulting firm Deloitte, both parents and kids get most of their back-to-school shopping ideas from word of mouth. And despite the fact that more respondents are searching online -- 36 percent in 2013, up from 24 percent the year before -- discount and department stores are still overwhelmingly the top shopping destinations.
Check out the infographic below for more of the survey results, including the three most popular items and what role smartphones are playing in shopping decisions.
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