Advertising

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects
Technology

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects

Double check that your online business is starting the new year with a clear-cut 'USP.'
Integrate Social Media With Print Advertising to Boost Your Marketing
Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Twitter Is Selling Ad Space in Your Following List
Social Media

Twitter Is Selling Ad Space in Your Following List

Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Marketing

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
4 Big Challenges That Startups Face
Starting a Business

4 Big Challenges That Startups Face

Three CEOs of successful ad-tech companies share their biggest roadblocks as their businesses grew.
The 6 Worst Press-Release Topics That Startups Pitch
Marketing

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
While Searching for a Rental, Apartment Hunters Discover In-Home Burger King
Franchises

While Searching for a Rental, Apartment Hunters Discover In-Home Burger King

In a new commercial in Spain, Burger King tricked apartment seekers into stumbling upon a surprise pop-up restaurant located in an apartment.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
3 Dominant Ad-Tech Companies Share the Secrets of Their Success
Starting a Business

3 Dominant Ad-Tech Companies Share the Secrets of Their Success

How did these startups grow from tiny teams working in closet offices to multi-million dollar companies with more than 100 employees?
The Story of a Commercial, An Apology and a Glass of Pepsi
Franchises

The Story of a Commercial, An Apology and a Glass of Pepsi

The latest commercial from sandwich chain Arby's is just a glass of Pepsi and a voice over. Here's why.
Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising
Marketing

Google Creative Lab's Robert Wong On the Power of Empathy in Tech Advertising

The head of Google's in-house creative agency says any tech startup can install practices from the Creative Lab to launch winning campaigns.
New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee
Technology

New Google Initiative Enables Ad-Free Browsing on Certain Sites for a Monthly Fee

The Contributor program allows users to directly support their favorite sites as opposed to today's mostly ad-funded media model.
Good Companies Make You Think. Great Companies Make You Feel.
Marketing

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
How to Improve Your Google AdWords Campaign This Holiday Season
Marketing

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Marketing

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
We Quintupled Our Online Sales in Two Months With These Steps, and So Can You
Grow Your Business

We Quintupled Our Online Sales in Two Months With These Steps, and So Can You

A product startup eliminated checkout steps on its website, used pop-up ads to get visitors' attention and launched a Facebook ad campaign to increase sales five fold.
There's an Epic Battle of Christmas Commercials Unfolding in the U.K.
Marketing

There's an Epic Battle of Christmas Commercials Unfolding in the U.K.

In one corner -- swooning penguins. In the other -- a heartrending historical account of soldiers calling a temporary truce.
Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages
Marketing

Swarovski is Advertising a $60 Crystal Bracelet on Craigslist's 'Missed Connections' Pages

The intention behind the odd marketing move, an exec claims, is to bring the storied crystal maker back down to earth.
Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads
Business News

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.
How You Compete Matters More Than Winning Or Losing
The 'Treps

How You Compete Matters More Than Winning Or Losing

Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
Marketing

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
What Startups Need to Know About Ad Tech
Marketing

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Marketing

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
The Iconic Pepsi Ad That Made Coke Go Ballistic
Grow Your Business

The Iconic Pepsi Ad That Made Coke Go Ballistic

Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.
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