Advertising
Storytelling Expected to Score Big in 2012 Super Bowl Ads
BY Susan Gunelius
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget. Where to Focus Your Business's Ad Dollars in the New Year
BY Mikal E. Belicove
Here, new data that can help you plan where your business should spend on advertising in 2012. How to Stop Losing Money From Coupons
BY Gwen Moran
Four tips to save your business from extreme couponing practices. To Find Local Customers, Use Local Resources
BY Mikal E. Belicove
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent. Advertise on Facebook? AmEx Has the Credit Card for You
BY Mikal E. Belicove
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high. New Facebook Ad Unit Ask Users to Chime In
BY Mikal E. Belicove
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way. 'Commercial Kings' Give Small Business Advertising a Kick
BY Jason Fell
Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners. Why the Numbers Are Stacked Against Daily Deal Sites
BY Mikal E. Belicove
Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach. HomeAway's Super Bowl Ad Game
BY Kelly K. Spors
As the young company bets on a new commercial, co-founder Brian Sharples opens his playbook. What You Can Learn from Super Bowl Ads
BY Susan Gunelius
Marketing tips from popular commercials, past and present. Groupon Nightmares (and How to Avoid Them)
BY Sarah Jacobsson Purewal
Groupon might seem like great advertising, but it can spell disaster for unprepared small businesses. Facebook Ads: Success Secrets From a Facebook Insider
BY Elsa Wenzel
With Facebook Ads, you can target users based on interests, location and relationships. Crazy for Mobile Deals
BY Jason Ankeny
A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers. Bing vs. Google: The Battle for Your Advertising Dollars
BY Richard Stokes
Think AdWords is the be-all and end-all of search engine marketing? Think again. There's Big Opportunity in Lower-Cost Ads
BY Rachel Sadon
More TV, web and mobile ads are within reach of small businesses. Tips and Tools for Location-Based Marketing
BY John Arnold
A primer on personalizing and targeting your messages by location Are Location-based Ads a Coming Nightmare?
BY David Coursey
Marketers will love the targeted ads, but consumers might tire of the over-personalization. Not Your Father's Phone Book
BY Hayli Morrison
Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.Get a Grasp on Google's Content Network
BY Perry Marshall
Navigate carefully and you can turn a minefield into a goldmine.7 Ways to Save on Search Advertising
BY Richard Stokes
Tips to keep your wallet fat and strengthen your online ad campaignsHow-To Guides
Want to learn how to create effective ads or choose the right type of advertisement? Entrepreneur's Advertising How-to Guides will help you get your business exposed.Online Advertising's $65 Billion Problem
BY Nicholas Carlson
Do-it-yourself web marketing options are cutting into the ad industry's bottom line.Use Coupons to Lure Last-Minute Buyers
BY Kim T. Gordon
Woo penny-pinching consumers and overcome slow sales with a great coupon offer.10 Reasons Your Marketing Messages Stink
BY Susan Gunelius
Don't alienate your market by making these mistakes.Online Advertising Made Simple
BY Kim T. Gordon
Follow these essential tips for an online campaign that increases sales.Print Ads: A Bargain for Buyers
BY Carol Tice
Take advantage of today's market with these tips.Ads by Google
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Using Apps to Connect with Employees
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