Advertising

What Startups Need to Know About Ad Tech
Marketing

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Marketing

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
The Iconic Pepsi Ad That Made Coke Go Ballistic
Grow Your Business

The Iconic Pepsi Ad That Made Coke Go Ballistic

Former Apple and Pepsi CEO John Sculley reflects on the Pepsi Challenge, an ad campaign that helped put the soda giant on the map.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
Marketing

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Social Media

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube
Grow Your Business

Probably Coming Soon: Paid, Ad-Free Subscriptions on YouTube

The video platform is finally considering a paid-subscription option that will allow users to avoid ads.
What's Missing From Your Facebook Ad Strategy
Social Media

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
Can Subway Ads Bring Mainstream Users to Foursquare?
Social Media

Can Subway Ads Bring Mainstream Users to Foursquare?

Reviving a once-hot app is tricky. Foursquare, the darling of mobile check-ins, is hoping to lure new users in the old-fashioned way: with ads.
5 Simple Steps to Get Your YouTube Ad Campaign Up and Running
Technology

5 Simple Steps to Get Your YouTube Ad Campaign Up and Running

YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Blurred Lines: Is Native Advertising Bad Or Good?
Marketing

Blurred Lines: Is Native Advertising Bad Or Good?

Ads becoming content is here to stay. Railing against it won't make it stop, but developing solid standards may keep it from undermining the publications in which it appears.
The Incredible Way Your Brain 'Sees' a Logo (Infographic)
Marketing

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

Allow neuroscience to guide your logo design.
How Competition Created an Industry That Changed the World
Leadership

How Competition Created an Industry That Changed the World

The intense rivalry between NBC's David Sarnoff and CBS's William Paley propelled them to improve the quality of early radio.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show ‘Brain Games' and futurist with YouTube series ‘Shots of Awe,' explains what makes great content online.
McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors
Franchises

McDonald's Hires Ex-'MythBusters' Host to Address Pink Slime, Other Food Rumors

The fast-food chain is tackling rumors about pink slime, McRibs and horse meat with the help of former 'MythBusters' co-host Grant Imahara, in a new ad campaign.
YouTube to Open Free Production Facility for NYC-Based Creators
Technology

YouTube to Open Free Production Facility for NYC-Based Creators

YouTube Space New York follows similar facilities in London, Los Angeles and Tokyo.
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)
Marketing

Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Millennials are more plugged in than any other generation. Here are the best ways to reach that growing market.
Ads on Snapchat Are Coming
Social Media

Ads on Snapchat Are Coming

They'll be opt-in and untargeted.
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
Social Media

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Social Media

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
Marketing

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Balance Product Development and Branding in Your Budget
Marketing

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online
Technology

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
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