Advertising

Like Airbnb, Birchbox Jumps to TV with First Commercial
Grow Your Business

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Swagbucks Wants to Be Your eBay, Google and YouTube
Business News

Swagbucks Wants to Be Your eBay, Google and YouTube

In a push to become a household name, the online rewards company just raised $60 million in funding and made Fandago's Chuck Davis its new CEO.
Is Your Company Marketing Like a Taxicab Business in the Age of Uber?
Marketing

Is Your Company Marketing Like a Taxicab Business in the Age of Uber?

The sharing economy is starting to dramatically upend how creative work fashioned for advertising is sourced.
GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch
Marketing

GM Chevrolet CMO's Tips on Building a Marketing Strategy from Scratch

Chief marketing execs from behemoth corporate brands explain the secrets to genius marketing.
How Culture Clash Killed a $35 Billion Merger
Leadership

How Culture Clash Killed a $35 Billion Merger

Roughly one year after trumpeting a merger that could have created the biggest ad agency on the planet, Omnicom and Publicis are right back where they started.
This Crazy, High-Tech Billboard Does More Than Just Display Ads
Technology

This Crazy, High-Tech Billboard Does More Than Just Display Ads

Get this: An innovative billboard from a university in Peru cleans the air around it. Yup.
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Marketing

Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu

Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Tumblr Still Struggling to Be a Profitable Business
Grow Your Business

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Save Native Ads From the Slippery Slope of Deception
Marketing

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Make Your Company's Name Unforgettable
Grow Your Business

Make Your Company's Name Unforgettable

Your business will stand out with these tips for naming a new venture.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
Marketing

Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?

The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.
Why This Quirky Brand Advertises Exclusively on YouTube
Social Media

Why This Quirky Brand Advertises Exclusively on YouTube

Oral health company Orabrush shares its strategy behind creating viral online videos.
5 Rules of Native Advertising Every Content Strategist Should Know
Marketing

5 Rules of Native Advertising Every Content Strategist Should Know

In an ever more competitive advertising world, marketers are increasingly turning to native content to capture the eye of consumers.
Catch the Public's Eyes and Ears as a Storyteller
Franchises

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series
Business News

Ad-Hungry Yahoo Hopes to Strike Gold With an Original Comedy Series

Taking a page from Netflix, Amazon and Hulu, Yahoo is reportedly entering the content production arena.
Giving Advertisers a Way to Bypass Facebook Click Fraud
Social Media

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)
Marketing

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious
Social Media

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup
Franchises

Quiznos Is Bankrupt, But It Made an Awesome 'House of Thrones' Mashup

The bankrupt sandwich chain attempts to tap into the television zeitgeist in an ad that combines characters from cult TV shows 'Game of Thrones' and 'House of Cards.'
More Online Publishers Ought to Try A/B Testing
Grow Your Business

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate
17 Logos We Love
Marketing

17 Logos We Love

Brand identity in its purest form.
Pinterest Ads Are Coming and They're Going to Be Expensive
Marketing

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
E*Trade Ditches Its Famous Talking Baby
Marketing

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
Good Content Marketing Starts With Knowing Your Customers
Marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
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