Advertising

This Old-School Tool Can Help You Create a Positioning Statement
Marketing

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
3 Steps to Improve Your Ad's Clickthrough Rates
Grow Your Business

3 Steps to Improve Your Ad's Clickthrough Rates

Use these three strategies to get more viewers to click on your ads.
Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014'
The 'Treps

Vote Now to Help Us Pick Our 'Emerging Entrepreneur of 2014'

Our finalists have created everything from the world's first Twitter-based advertising agency to a toy startup that purports to be the 'Netflix for Legos.'
Refine Your Advertising Language With These 5 Strategies
Marketing

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play
Franchises

Why Domino's Latest Ad Was a Smart, If Unintentional, Marketing Play

Domino's ad for Specialty Chicken features a reference to a failed cookie pizza just as Pizza Hut rolled out a cookie pizza of its own.
To Grab Today's Customers, It's Time to Go Native (Advertising)
Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
Use Humor to Get Your Marketing Message Noticed
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
8 Ways to Make Your Marketing Message Stand Out
Grow Your Business

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
How to Grow Your Daily Deals Site Customer Base
Grow Your Business

How to Grow Your Daily Deals Site Customer Base

Attracting customers is critical to the success of your online coupon or daily deal website. Here's how to attract traffic and build a following.
Some Bare Truths About Native Advertising
Marketing

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Cracker Jack Seeks Relaunch on Social Media
Marketing

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
Finding Customers Fast and the 80/20 Rule of Sales
Marketing

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products
Business News

Dr. Oz Gets Grilled for Endorsing 'Miracle' Weight-Loss Products

The TV host acknowledged that his backing of these products have 'provided fodder for unscrupulous advertisers.'
Facebook Lets Users Determine the Ads They Want to See
Technology

Facebook Lets Users Determine the Ads They Want to See

The social giant is letting users modify their ad profiles while also gaining more information about them.
Pinterest Now Offering Promoted Pins for All Businesses
Social Media

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Facebook Shares Social Strategies at First-Ever Small Business Boot Camp
Social Media

Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
Arby's Breaks the World Record for Longest Commercial
Franchises

Arby's Breaks the World Record for Longest Commercial

This weekend, Arby's aired a 13-hour, dialogue-free commercial of brisket being smoked. Riveting.
How to Deal With Your No. 1 Nemesis
Starting a Business

How to Deal With Your No. 1 Nemesis

Entrepreneurs must constantly grapple with how to tackle their company's competition. Here are four effective tactics.
3 Design Tips for Creating Signs That Attract Customers
Marketing

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
Connecting Brands With Cheap, Fresh and Creative Talent
Marketing

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Show Off Your Business Skills in Online Videos. (Really It's OK.)
Marketing

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
How to Stop Google From Using Your Name and Face in Ads
Technology

How to Stop Google From Using Your Name and Face in Ads

Take these fast, easy steps to keep your mug out of Google ads.
Look Here! How to Market When Everyone is Distracted
Marketing

Look Here! How to Market When Everyone is Distracted

In our wired world it's easy to send a message but difficult to be noticed. Taking the noise into account is the first step to being heard.
8 Savvy Ways to Promote Your Event Planning Business
Marketing

8 Savvy Ways to Promote Your Event Planning Business

Get the word out about your services with these eight marketing tactics that are sure to bring in the business.
Like Airbnb, Birchbox Jumps to TV with First Commercial
Grow Your Business

Like Airbnb, Birchbox Jumps to TV with First Commercial

Digitally-minded startups are taking to TV to raise their profiles and reach new users.
5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know
Marketing

5 Captivating Marketing Campaigns and What Every 'Startup CMO' Should Know

Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
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