Advertising

5 Secrets to Succeed at Video Advertising
Marketing

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Breeding Puppies to Blow Up Kittens
Marketing

Breeding Puppies to Blow Up Kittens

The more we try not to offend in marketing, the more people we encounter who find offense to everything.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Social Media

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Social Media

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
Marketing

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition

All you need to introduce your product is a well-considered marketing plan that can adjust quickly and make every dollar count.
The Best Entrepreneurs Get Out of Their Heads and Open Their Ears
Grow Your Business

The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

Successful innovators are those who are willing to take off their blinders, put aside their ego and listen to what consumers are already telling them.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Marketing

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Why Millennials Don't Trust Ads, Real Estate or Social Security
Grow Your Business

Why Millennials Don't Trust Ads, Real Estate or Social Security

In a new study, a third of millennials rank blogs as their top media source. But not even online posts can convince them to buy a house.
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Marketing

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Marketing

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
3 Things to Consider When Building a Mobile Advertising Campaign
Marketing

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Marketing

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Verizon CEO: No 'Significant' Talks to Buy AOL
Business News

Verizon CEO: No 'Significant' Talks to Buy AOL

Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
For Advertisers, Apple Watch Could Be a Double-Edged Sword
Technology

For Advertisers, Apple Watch Could Be a Double-Edged Sword

A company called TapSense plans to release an ad-buying service for the Apple Watch. For businesses, that means new opportunities and challenges.
Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects
Technology

Sharpen Your Unique Selling Proposition to 'Chisel Your Way In' to New Prospects

Double check that your online business is starting the new year with a clear-cut 'USP.'
Integrate Social Media With Print Advertising to Boost Your Marketing
Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Twitter Is Selling Ad Space in Your Following List
Social Media

Twitter Is Selling Ad Space in Your Following List

Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
Did 2014's Marketing Predictions Come True? (Infographic)
Marketing

Did 2014's Marketing Predictions Come True? (Infographic)

A look back at some of the top predictions of the year, and whether they were accurate.
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Marketing

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
4 Big Challenges That Startups Face
Starting a Business

4 Big Challenges That Startups Face

Three CEOs of successful ad-tech companies share their biggest roadblocks as their businesses grew.
The 6 Worst Press-Release Topics That Startups Pitch
Marketing

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
While Searching for a Rental, Apartment Hunters Discover In-Home Burger King
Franchises

While Searching for a Rental, Apartment Hunters Discover In-Home Burger King

In a new commercial in Spain, Burger King tricked apartment seekers into stumbling upon a surprise pop-up restaurant located in an apartment.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
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