This ad will close in

Branding

The Secret to a Strong Branding Message? Focus.

The Secret to a Strong Branding Message? Focus.

BY
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
March 29, 2013 in Branding
How a Small Distillery is Rethinking Manufacturing

How a Small Distillery is Rethinking Manufacturing

BY
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
March 28, 2013 in Branding
The Oscars: How to Get Your Swag Inside the Celebrity Bag

The Oscars: How to Get Your Swag Inside the Celebrity Bag

BY
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
February 22, 2013 in Branding
Branding Lessons from the Oscars

Branding Lessons from the Oscars

BY
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
February 21, 2013 in Branding
How to Design Your Business Logo

How to Design Your Business Logo

BY
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
February 16, 2013 in Branding
3 Tips for Branding Your Growing BusinessPlay Video

3 Tips for Branding Your Growing Business (Video)

BY
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
February 13, 2013 in Branding
The Key to Successful Marketing: Your Unique Selling Proposition

The Key to Successful Marketing: Your Unique Selling Proposition

BY
How to create a simple, compelling value statement that your customers can't resist.
January 30, 2013 in Branding
Can Lance Armstrong Rebuild His Brand?

Can Lance Armstrong Rebuild His Brand?

BY
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
January 18, 2013 in Branding
How to Tell Your Company's Story

How to Tell Your Company's Story

BY
Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
January 4, 2013 in Branding
Airports Aim to Make Travel More Enjoyable

Airports Aim to Make Travel More Enjoyable

BY
From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
December 22, 2012 in Branding
How Creative Thinking Can Nab a Coveted Celeb Endorsement

How Creative Thinking Can Nab a Coveted Celeb Endorsement

BY
Targeted marketing and persistence make for a powerful combo on the endorsement front.
December 21, 2012 in Branding
5 Ideas for Pinterest Boards That Can Help Build Your Brand

5 Ideas for Pinterest Boards That Can Help Build Your Brand

BY
If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
December 18, 2012 in Branding
What Retail Startups Can Learn From 'The Daily Show'

What Retail Startups Can Learn From 'The Daily Show'

BY
While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
December 8, 2012 in Branding
Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

BY
From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
December 7, 2012 in Branding
5 Ways to Promote Your 'Made in America' Brand

5 Ways to Promote Your 'Made in America' Brand

BY
Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
December 7, 2012 in Branding
Richard Branson on Smiling as a Competitive Advantage

Richard Branson on Smiling as a Competitive Advantage

BY
Smile and your customers will smile with you, says the billionaire entrepreneur.
December 3, 2012 in Branding
How Gary Vaynerchuk Went from 'America's Wine Guy' to Business ExpertPlay Video

How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert (Video)

BY
The serial entrepreneur and business author talks about his struggle to recast his personal brand.
November 24, 2012 in Branding
Innovative Ideas in Product Packaging

Innovative Ideas in Product Packaging

BY
As the market for your product evolves, the way it's packaged may need to change, too
November 22, 2012 in Branding
5 Tips for Publishing Your Own Book

5 Tips for Publishing Your Own Book

BY
Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
October 16, 2012 in Branding
A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling

BY
Companies should tell the 'why' and highlight their stories in engaging ways.
September 18, 2012 in Branding
Starting a LinkedIn Group to Grow Your Network

Starting a LinkedIn Group to Grow Your Network

BY
How to create a focused, topic-driven community and better connect to clients and customers.
September 10, 2012 in Branding
Creating Your Company's LinkedIn Profile

Creating Your Company's LinkedIn Profile

BY
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
September 4, 2012 in Branding
5 Ways to Position Your Brand for Pinterest

5 Ways to Position Your Brand for Pinterest

BY
A successful Pinterest campaign begins with assessing your brand and philosophy.
August 31, 2012 in Branding
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

BY
Tips from a graphic designer on how to create great company logos.
August 24, 2012 in Branding
The Logo Mishaps of Giant Brands

The Logo Mishaps of Giant Brands

BY
Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
August 18, 2012 in Branding
What You Can Learn About Branding From 'Project Runway'

What You Can Learn About Branding From 'Project Runway'

BY
Putting a unique spin on your business can help you stand out from the crowd.
August 10, 2012 in Branding
Prev 1 ... 3 4 5 6 7 8 9 ... 11 Next
Ads by Google

Most Shared Stories

From the Entrepreneur Bookstore

No B.S. Brand-Building by Direct Response
No B.S. Brand-Building by Direct Response
By Dan S. Kennedy with Forrest Walden and Jim Cavale
More Info
Ads by Google