Branding
The Business of Politics
BY Sarah Pierce
A surge of young voters is fueling a niche market that targets their growing passion.Credibility is King
BY Justin Petruccelli
In markets where every customer is an expert, authenticity is the key to success.Five Ways to Defend Your Online Reputation
BY Dan Tynan
True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).Colors That Bring Out Your Brand
BY John Williams
Make sure the colors you choose are sending the right message to your customers.Is Their Perception Your Reality?
BY John Williams
Find out if your branding efforts are making a positive impact on your customers.How to Reduce 'Purchase Anxiety'
BY Derek Gehl
Make visitors feel more comfortable buying from your site with these 8 tips.Top 5 Business Card Blunders
BY John Williams
Avoid these mistakes that could ruin your branding efforts.6 Ways to Convey Quality
BY John Williams
It's not enough to say you have a quality product. Gain your customers' trust by upholding high standards.5 Tips for Writing Quick-Read Copy
BY John Williams
Want to keep your audience's attention? Here's how to keep it short.Highlight Your Brand with a Favicon
BY John Williams
Want to capture your web audience? Use a 'favorites icon.'Target the Right Niche
BY John Williams
Looking for your niche? Here's how to find one that'll work for your business.
Protecting Your Brand with Trademarks
BY John Williams
Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.Look Big, Sell Big
BY John Williams
Use these branding tactics to give your small company a big, professional image.Creating Sales Tools That Build Your Brand
BY John Williams
When designing your marketing materials, know which elements you need to keep consistent to build a branded company image.Bling Your Business Cards
BY April Y. Pennington
First impressions count, so give your business cards some style.Logo Design Basics
BY John Williams
Craft your logo carefully because what it looks like says a lot about your business.Branding Trends: Delivery Channels Take the Lead
BY John Williams
The hot ways to enhance your brand involve new media, but business branding basics are still in style.Hiring a Branding Professional
BY John Williams
Looking to improve your company's image? Here's how to find the firm to help you do it.Revamp Your Company Image
When it's time to update your business's image, follow these basic steps.4 Elements of a Winning Brand
BY Kim T. Gordon
When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.The Art of Rebranding
BY John Williams
Update a tired brand or create an entirely new identity with a smart rebranding strategy.Is Your Brand in Danger?
BY Dalia Fahmy
Brand pirates now fake SMB products. Are you getting hurt?What's in a Name?
BY Catherine Seda
What you don't know can hurt you online, so keep a close eye on your brand to make sure your company appears in its best light.The ABCs of Business Cards
BY John Williams
5 tips for creating a professional business card that leaves a lasting impression.Tools for Creating a Logo
BY Steve Cooper
A great logo can help make or break your startup. Here are the tools you need to create a memorable mark.Using Your Logo in Memorable Ways
BY John Williams
So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.Ads by Google
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60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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