A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Branding is a key pillar for any business but often, entrepreneurs make mistakes when implementing. Here are seven to avoid.
Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
The Best-Actor Oscar winner has three important lessons that can apply to business.
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
The best office designs reflect company spirit.
Separate yourself from your company and you'll be able to survive past failures.
When it was announced that Sochi would be the home of the 2014 Olympics, the International Olympic Committee jumped into motion, filing numerous trademark applications to protect the Olympic brand. While your startup doesn't have the global presence of the Olympics, here are some tips on how to protect your brand.
Good content can drive more sales, boost your visibility and increase customer loyalty.
The team behind online marketplace Abe's Market already gives natural product entrepreneurs a platform to showcase their products. Now, they want to help them grow their businesses by making direct investments.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
A Harvard behavioral scientist says a relationship with a brand is a lot like a romantic relationship. Straying is invigorating, but brings back feelings for a favored brand even stronger.
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