Branding

Expert Explains What Makes the Best Logos So Good
Marketing

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
My Company Has a Jersey Accent: Branding With a Distinctive Voice
Marketing

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
The 3 C's of Content Marketing
Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
How to Stand Out in a Crowded Marketplace
Marketing

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Meet the Real Estate Franchise Backed by Warren Buffett
Franchises

Meet the Real Estate Franchise Backed by Warren Buffett

One of the first enterprises Buffett is allowing to use the Berkshire Hathaway brand name is a real-estate brokerage.
New Business? Here Are 5 Tips on How to Craft a Great Brand.
Marketing

New Business? Here Are 5 Tips on How to Craft a Great Brand.

For our series Ask the Expert, marketing guru Joanna Lord chats about why she decided to dive into marketing and what newbie entrepreneurs can do to create a memorable brand.
Optimizing Your Website for Local Searches
Technology

Optimizing Your Website for Local Searches

With good content and quality links, you can attract more visitors located closer to home and increase your business' sales.
Porn Accident: US Airways Issues Worst Brand Tweet of All Time
Business News

Porn Accident: US Airways Issues Worst Brand Tweet of All Time

The airline's recent PR nightmare is a reminder to slow down, pay closer attention and think before you tweet.
When It Comes to Branding, It's All About Color (Infographic)
Marketing

When It Comes to Branding, It's All About Color (Infographic)

Is your logo bright blue? Dark green? Eggplant? A look at the message you're sending your customers.
Brand During a Startup's Infancy for Maximum Impact
Marketing

Brand During a Startup's Infancy for Maximum Impact

Creating a marketing identity in the company's early stages results in built-in guidelines for managing the strategic direction of the product and the firm.
Create a Powerful Brand by Answering Two Questions
Marketing

Create a Powerful Brand by Answering Two Questions

Here is a common sense approach to branding for small businesses.
Let Your Brand Lead Your Content Marketing Efforts
Marketing

Let Your Brand Lead Your Content Marketing Efforts

When the content you create comes from where your skills naturally lie, customers are more likely to embrace it.
Want to Stand Out From the Crowd? Know Your Unique Value Proposition.
Marketing

Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

Often people turn to a price-cutting strategy to compete but this can lead to a race to the bottom. Instead, entrepreneurs should focus on other ways to stand out and gain customers. Our marketing expert Joanna Lord talks shares six ways.
How to Position a Brand for Breakthrough Success
Marketing

How to Position a Brand for Breakthrough Success

The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
Why Winging Social Media Won't Cut It Anymore
Social Media

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
How to Build the Next Amazon Brand
Marketing

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
How to Use the Psychology of Color to Increase Website Conversions
Marketing

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie
Business News

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
How to Build a Brand That Attracts Die-Hard Followers
Marketing

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer’s beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right
Marketing

There's an Art to Telling Your Brand's Story: 4 Ways to Get It Right

A compelling brand story gives your audience a way to connect with you.
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Marketing

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
10 Tactics for Increasing Your Customer Value and Loyalty
Marketing

10 Tactics for Increasing Your Customer Value and Loyalty

While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
Smartphone and Social Media Usage: Men vs. Women (Infographic)
Social Media

Smartphone and Social Media Usage: Men vs. Women (Infographic)

According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Marketing

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
What Gives Entrepreneurs a Content Marketing Edge?
Marketing

What Gives Entrepreneurs a Content Marketing Edge?

Business owners should follow big brands' leads and fashion content that speaks to customers.
Have a Burning Business Question? Ask the Expert: Joanna Lord.
Marketing

Have a Burning Business Question? Ask the Expert: Joanna Lord.

Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
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