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Customer Loyalty and Retention

Can Ignoring Clients Boost Your Sales?

Can Ignoring Clients Boost Your Sales?

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A tech company sees gains by turning its attention away from 60 percent of clients.

Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch

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New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
A Golf Tutorial Site Brings Its Call Center In-House

A Golf Tutorial Site Brings Its Call Center In-House

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Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
Tips to Go Above and Beyond With Customer Service

Tips to Go Above and Beyond With Customer Service

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Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Lessons in Customer Engagement from the Detroit Auto Show

Lessons in Customer Engagement from the Detroit Auto Show

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How to exceed expectations, inspire loyalty and make your customers feel valued.
January 25, 2013 in Customer Loyalty and Retention
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

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You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
January 24, 2013 in Customer Loyalty and Retention
Web Startup Helps Track Customer Reviews

Web Startup Helps Track Customer Reviews

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Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
January 3, 2013 in Customer Loyalty and Retention
When Bad Online Reviews Cost Business

When Bad Online Reviews Cost Business

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A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
December 10, 2012 in Customer Loyalty and Retention
5 Tips for Coping with Cranky Customers

5 Tips for Coping with Cranky Customers

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As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
November 28, 2012 in Customer Loyalty and Retention
How to Add Personality to Your Loyalty Program

How to Add Personality to Your Loyalty Program

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Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
November 15, 2012 in Customer Loyalty and Retention
Gary Vaynerchuk on Keeping it Real With Customers

Gary Vaynerchuk on Keeping it Real With Customers

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In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
November 13, 2012 in Customer Loyalty and Retention
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

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Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
November 12, 2012 in Customer Loyalty and Retention
How to Build Trust to Pave the Road to Wealth

How to Build Trust to Pave the Road to Wealth

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Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
November 6, 2012 in Customer Loyalty and Retention
How to Break Bad News to Clients

How to Break Bad News to Clients

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Three tips for delivering bad news without hurting the client relationship, or your credibility.
November 6, 2012 in Customer Loyalty and Retention
Gary Vaynerchuk on Turning Customer Complaints into OpportunitiesPlay Video

Gary Vaynerchuk on Turning Customer Complaints into Opportunities (Video)

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
November 3, 2012 in Customer Loyalty and Retention
How Increasing Interaction Helps Retain Customers

How Increasing Interaction Helps Retain Customers

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A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
September 13, 2012 in Customer Loyalty and Retention
How to Calculate the Lifetime Value of a Customer

How to Calculate the Lifetime Value of a Customer

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Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
How a Lean Startup Can Keep Customers

How a Lean Startup Can Keep Customers

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You have customers for your new mobile app or retail website. Here's how to fight churn.
Seven Tips for Coping with Customer Questions

Seven Tips for Coping with Customer Questions

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Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
Businesses Can't Afford to Neglect Customer Service on Facebook

Businesses Can't Afford to Neglect Customer Service on Facebook

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Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
What 'Project Runway' Can Teach You About Business

What 'Project Runway' Can Teach You About Business

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Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
February 10, 2012 in Customer Loyalty and Retention
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

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Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
November 4, 2011 in Customer Loyalty and Retention
Why You Should Fire Your Worst Client

Why You Should Fire Your Worst Client

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When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
October 7, 2011 in Customer Loyalty and Retention
Only You Can Prevent Cringe-Worthy Customer Service

Only You Can Prevent Cringe-Worthy Customer Service

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Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
August 22, 2011 in Customer Loyalty and Retention
Small Business Lessons from Netflix's Pricing Debacle

Small Business Lessons from Netflix's Pricing Debacle

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Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Enchant and Engage More Customers With Social Media

Enchant and Engage More Customers With Social Media

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Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
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