Finding Customers

How Entrepreneurs Can Benefit From Frugal Experiments
Grow Your Business

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
4 Ways to Make Your Business a Powerful Customer Magnet
Marketing

4 Ways to Make Your Business a Powerful Customer Magnet

Attract new customers super fast with these techniques.
Apple Wants to Expand Its Footprint in the Workplace
Technology

Apple Wants to Expand Its Footprint in the Workplace

In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Smoke and Mirrors: How to Sell Without Selling
Grow Your Business

Smoke and Mirrors: How to Sell Without Selling

Salespeople that focus on consultative selling behaves more like a consultant, giving genuinely useful advice to customers, rather than a salesman en route to bigger commissions.
How You Should Be Marketing to the Visually Impaired
Marketing

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
How to Get an Enormous User Base Without Spending a Dime on Marketing
Grow Your Business

How to Get an Enormous User Base Without Spending a Dime on Marketing

It's no secret most startups have little to no marketing budget. However, this shouldn't be a deterrent to success.
6 Ways to Land Your First Client
Marketing

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
5 Ways to Get Your First Customer
Starting a Business

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
Don't Ask for Money Until You Assemble a Focus Group
Grow Your Business

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
Take This Systematic Approach to Identify Your Ideal Customer
Marketing

Take This Systematic Approach to Identify Your Ideal Customer

The easiest way to make your marketing campaign brilliant is to first recognize the sort of person who needs your product.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Marketing

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
Grow Your Business

6 Key Questions You Need to Answer Before Pitching an Enterprise Client

The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
How to Regroup When You've Lost Your Way
Grow Your Business

How to Regroup When You've Lost Your Way

Should your company falter, here's how you can get it back on track.
What to Do When You Lose a Client
Grow Your Business

What to Do When You Lose a Client

Losing a client is a disappointment. But it can also be a growth opportunity if you truly listen, learn, and embrace the new possibilities that present themselves.
5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
The 'Treps

5 Fundamentals Successful Entrepreneurs Build Into Their Strategy

Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Strategy Is Not a To-Do List
Starting a Business

Strategy Is Not a To-Do List

Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Beat Burnout But Score Results
Grow Your Business

Beat Burnout But Score Results

It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
2 Rules for Engineering Exceptional Upsides
Marketing

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
The 5 Secrets to Making Larger Sales
Grow Your Business

The 5 Secrets to Making Larger Sales

One of the greatest points of distinction between top sales performers and everyone else is average sale size. Here is how to increase your sales deals.
How to Pick the 'Right' Clients and Stand Out Among the Competition
Grow Your Business

How to Pick the 'Right' Clients and Stand Out Among the Competition

Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Grow Your Business a Thousandfold in One Year With Content Marketing
Marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
The Best Way to Market a Niche Company
Marketing

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
18 Resources to Help You Become Amazing at Acquiring New Customers
Grow Your Business

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
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