Finding Customers

5 Strategies to Instill Brand Loyalty in Today's Young Customers
Marketing

5 Strategies to Instill Brand Loyalty in Today's Young Customers

Capturing market share from established brands is not as difficult as you might think.
5 Fundamentals Successful Entrepreneurs Build Into Their Strategy
The 'Treps

5 Fundamentals Successful Entrepreneurs Build Into Their Strategy

Business is a minefield of what we can't anticipate or control. The key is building that into your plan and, more importantly, your backup plan.
5 Unconventional Ways to Make Your Marketing 'Stickier'
Marketing

5 Unconventional Ways to Make Your Marketing 'Stickier'

To separate yourself from the pack and stand out where others don't, you need to be different, but not too different.
Strategy Is Not a To-Do List
Starting a Business

Strategy Is Not a To-Do List

Don't simply go through the motions of customer development. You should have a deep understanding of the purpose behind it.
Beat Burnout But Score Results
Grow Your Business

Beat Burnout But Score Results

It's the mad dash at the end of the year, when you push to make it a profitable one. Follow these five steps to build your business effectively.
2 Rules for Engineering Exceptional Upsides
Marketing

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
The 5 Secrets to Making Larger Sales
Grow Your Business

The 5 Secrets to Making Larger Sales

One of the greatest points of distinction between top sales performers and everyone else is average sale size. Here is how to increase your sales deals.
How to Pick the 'Right' Clients and Stand Out Among the Competition
Grow Your Business

How to Pick the 'Right' Clients and Stand Out Among the Competition

Entrepreneurs need to identify clients who will be as enamored with your services as you'd like them to be. Here are some tips.
Grow Your Business a Thousandfold in One Year With Content Marketing
Marketing

Grow Your Business a Thousandfold in One Year With Content Marketing

Start off sharing your ideas in a blog or as a contributor. Speaking engagements may follow.
2 Simple Rules to Follow When Developing a Market Segmentation
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
The Best Way to Market a Niche Company
Marketing

The Best Way to Market a Niche Company

To get the word out about a specialty business, entrepreneurs need to understand their audience and then get to the places where they get their information.
18 Resources to Help You Become Amazing at Acquiring New Customers
Grow Your Business

18 Resources to Help You Become Amazing at Acquiring New Customers

An effective user acquisition strategy is the holy grail for launching any new product or company. Here are the tools you'll need to do it right.
3 Ways to Make an Offer Your Prospects Can't Refuse
Marketing

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Turn Prospects Into Customers With These 8 Tips
Grow Your Business

Turn Prospects Into Customers With These 8 Tips

Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.
4 Steps to Identifying -- and Engaging – Your Core Customers
Grow Your Business

4 Steps to Identifying -- and Engaging – Your Core Customers

For a startup to succeed, it is imperative that an entrepreneur establishes criteria for customer selection. Done correctly, it can provide a scalable sales model, focus resources and establish an ongoing process to deal with change.
Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence
Marketing

Sleepwalking Through Sales -- How Vendors Are Ignoring Buyers' Intelligence

Businesses need to respect today's informed customers.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Grow Your Business

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
5 Easy Tweaks You Can Make to Consistently Land New Customers
Marketing

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
10 Ways to Quickly Generate Leads
Grow Your Business

10 Ways to Quickly Generate Leads

Customers are the life blood of any business. Here are a few tactics that will help companies generate leads without breaking the bank.
Two Simple Steps to Win Clients Your First Week in Business
Starting a Business

Two Simple Steps to Win Clients Your First Week in Business

Execute these low-cost strategies to get your business off the ground immediately.
How to Win Clients Your First Week in Business
Starting a Business

How to Win Clients Your First Week in Business

Businesses take time to build, but there are a few tricks to snagging key clients quickly and getting your company off the ground immediately.
The Web Is a Content War. Here's How to Win. (Infographic)
Marketing

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
6 Not-So-Obvious Places to Find Your Target Market
Marketing

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Drive Sales With a Website That's Adapted for an Evolving Online Space
Grow Your Business

Drive Sales With a Website That's Adapted for an Evolving Online Space

Develop a winning web strategy with these six suggestions that should pull in more customers.
Don't Just Have Social-Media Conversations, Design Them
Marketing

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
Hook New Customers With an Online 'Hopeful Greeting'
Grow Your Business

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
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