Marketing

The Power of Harry Potter's Marketing Potion
Marketing Ideas

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Taking the Pain Out of Search Engine Marketing
Online Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Harry Potter By the Numbers
Marketing Ideas

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Report: Facebook Users are a Trusting Bunch
Social Media

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Guy Kawasaki on Gaining Customer Trust
Tips from Experts

Guy Kawasaki on Gaining Customer Trust

The venture capitalist and business author shares tips on customer service.
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'
Online Marketing

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Why Guy Kawasaki Is Enchanted With the Ford Mustang
Marketing Basics

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Guy Kawasaki on Writing an Effective Mission Statement
Marketing Basics

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Guy Kawasaki on Why He's a Justin Bieber Fan
Marketing Basics

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Enchant and Engage More Customers With Social Media
Customer Loyalty and Retention

Enchant and Engage More Customers With Social Media

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
Five Ways You Can Get Started With QR Code Marketing
Online Marketing

Five Ways You Can Get Started With QR Code Marketing

Quick response codes are getting a lot of positive buzz these days. Can they bring some to your business?
Google+ Isn't Ready For Business
Online Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
How Introverts Can Be Better Networkers
Networking

How Introverts Can Be Better Networkers

Follow these tips to help break the ice in social situations and get on your way to forging lasting business relationships.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet
Online Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Employees Get Performance Reviews, Why Not Customers?
Sales Techniques

Employees Get Performance Reviews, Why Not Customers?

Sharing your data in an annual meeting can be a good way to build stronger relationships with customers and increase sales.
Insights: Foursquare's Dennis Crowley on Mobile Marketing
Low-Cost Ideas

Insights: Foursquare's Dennis Crowley on Mobile Marketing

The co-founder of the popular mobile app offers tips for marketers looking to get the most out of Foursquare.
Marketing

Building Your Online Presence

For today's entrepreneurs, creating an online presence has never been more important. The digital marketing experts on our Team Digital will answer questions and engage in debate about the best strategies when it comes to building an online reputation.
How Entrepreneurs Can Connect With Twitter Influentials
Networking

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
John Jantsch on the Value of Business Referrals
Tips from Experts

John Jantsch on the Value of Business Referrals

The small-business expert talks about his new book 'The Referral Engine.'
Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan
Getting Press

Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan

The social media pro talks about his jibbing on cable television.
Advertise on Facebook? AmEx Has the Credit Card for You
Advertising

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Insights: What Makes a Great Handshake
Tips from Experts

Insights: What Makes a Great Handshake

Business guru Guy Kawasaki talks about the basis of a winning handshake in business.
Seven Tips for Selling to Big Businesses
Marketing

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'
Social Media

Gary Vaynerchuk on Why He Calls Social-Media Pros 'Clowns'

The social-media guru talks about his controversial TechCrunch interview criticizing social-media experts with Bryan Elliott in 'Behind the Brand.'
The Spark That Fuels Wildfire Interactive
Social Media

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
New Facebook Ad Unit Ask Users to Chime In
Advertising

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
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