Marketing

Three Tips to Boost Business on Foursquare
Marketing

Three Tips to Boost Business on Foursquare

Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
How Can I Do a Better Job Forecasting Sales?
Sales

How Can I Do a Better Job Forecasting Sales?

Tim Berry, president of Palo Alto Software, on how to forecast sales more accurately.
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
Marketing Ideas

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.
The Social Media Challenge: The Results
Online Marketing

The Social Media Challenge: The Results

We blended a team of digital marketing experts with an old-school rib joint to see if social media can really work.
How to Build a Winning Brand
Branding

How to Build a Winning Brand

Create your image, get known and give your customers what they want. Just leave the ego at home.
The Downside of Social Coupons
Online Marketing

The Downside of Social Coupons

Social coupons can appealing--but make sure you're prepared to handle the rush of new customers they can bring.
Online Marketing

A Way to Win Back Online Customers

Retargeting can lead to increased conversions and turn abandoned site visits into sales.
Online Marketing

Three Tips for Building an Online Community

Focus on the interests of your community, not just your own product, and you're likely to end up with loyal customers.
SXSW's Customer Finding Tools of Tomorrow
Finding Customers

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
How to Harness the Power of Social Media Feedback
Customer Service

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
How Can I Cope with Rejection When Networking?
Networking

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Google's Panda Puts Content Farms Out to Pasture
Online Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
How to Be Entrepreneurial With Giving
Marketing

How to Be Entrepreneurial With Giving

The American Red Cross is just one of many outlets for entrepreneurs interested in helping out the people of Japan.
'Water Gun Marketing' at SXSW
Guerrilla Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Building a Business in the 'Thank You Economy'
Customer Service

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
The Dailies at SXSW, Part Three
Marketing

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
The Dailies at SXSW, Part Two
Networking

The Dailies at SXSW, Part Two

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.
At South By Southwest, Here's Your To-Do List
Branding

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Six Tips for Building Buzz on a Budget
Marketing Basics

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
In Funding a Business, Your Home is Personal
Marketing

In Funding a Business, Your Home is Personal

With still tight credit conditions, taking out a home equity loan can be tempting. But it's a mistake.
Eight Tips for Surviving A Sales Slump
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
When a Groupon Promotion Went Wrong
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
A Group Buying Site for Rich People
Marketing

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Richard Branson on Winning Customers' Trust
Branding

Richard Branson on Winning Customers' Trust

The British billionaire on how his publicity stunts helped build the Virgin brand.
How to Get Your Product into a Hollywood Movie
Marketing Ideas

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Three Steps to Start a Mobile Coupon Strategy
Online Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
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