Marketing

Pinterest Launches Web Analytics to Help You Pin Down Traffic
Social Media

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
How to Win a Business Negotiation
Negotiating

How to Win a Business Negotiation

Almost every aspect of business involves a certain amount of negotiation -- here's how to come out on the winning side.
3 Steps to Streamlining and Improving Your Twitter Account
Social Media

3 Steps to Streamlining and Improving Your Twitter Account

Consider these tips for getting the most out of your company's experience on the popular social network.
Don't Waste Another Networking Opportunity: 6 Tips for Following Up
Networking

Don't Waste Another Networking Opportunity: 6 Tips for Following Up

With SXSW in full swing, effective networking strategies -- including ideas for following up -- should be top of mind.
Where to Spend Your Marketing Dollars
Marketing Basics

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
5 Tips for Hiring an All-Star Marketing Team
Hiring Center

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
Building Your Brand on Twitter
Social Media

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
YouTube Plans to Compete With Spotify
Social Media

YouTube Plans to Compete With Spotify

YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Marketing Basics

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
How to Write a Press Release That Gets Noticed
Getting Press

How to Write a Press Release That Gets Noticed

Everything you need to know about getting your information into the hands of the media.
4 Tips for Using Facebook's Redesigned News Feed
Social Media

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
Networking Strategies for People Who Hate Networking
Networking

Networking Strategies for People Who Hate Networking

Three quick tips to make real connections in business -- and take the nervousness out of networking.
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
The Marketer's Guide to Instagram
Social Media

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
Promoting Your Site's Best Content Through Link Building
SEO | Search Engine Optimization

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
How to Design a Business Card That Gets Noticed
Startup Basics

How to Design a Business Card That Gets Noticed

If you don't have the money to hire a professional designer, here are several tips to help you create your eye-catching business cards.
What You Can Learn From Justin Bieber About Marketing on Twitter
Social Media

What You Can Learn From Justin Bieber About Marketing on Twitter

Three lessons from the teen pop sensation's Twitter strategy.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Social Media

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
The Rise and Fall of Groupon's Andrew Mason
Social Media

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Using Twitter's Promoted Services
Social Media

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Groupon Founder Andrew Mason Out as CEO
Leadership

Groupon Founder Andrew Mason Out as CEO

The embattled founder's memo to staff details why he was dismissed.
Three Ways to Get the Most Out of Pinterest for Branding
Social Media

Three Ways to Get the Most Out of Pinterest for Branding

Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
How to Fix 3 Common Online Marketing Mistakes
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
5 Strategies for Better 'Link Building' and Improving Your SEO
SEO | Search Engine Optimization

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
10 Questions to Ask When Creating Your Company's Pinterest Page
Social Media

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
The Future of the Subscription Economy
Business Ideas

The Future of the Subscription Economy

Last year may have given rise to a surge in startup-subscription services, but will larger competitors joining in this year spoil the mood?
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