Marketing

Use Facebook Custom Audiences to Increase Your Sales
Social Media

Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'
Marketing

J.C. Penney Resurrects the Catalog, But Don't Expect the 'Big Book'

The retail chain says that the decision is inspired by data showing that online sales are prompted by what shoppers see in print.
Marketing

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Lessons From the 10 Best LinkedIn Company Pages
Social Media

Lessons From the 10 Best LinkedIn Company Pages

LinkedIn asked its users to nominate the most inspiring Company Pages on the network. Here are the winners and ways to apply their smart tactics to your page.
Facebook Report Says It Adds More Than $200 Billion to Global Economy
Social Media

Facebook Report Says It Adds More Than $200 Billion to Global Economy

That as well as 4.5 million jobs in 2014, according to a new study by consulting firm Deloitte & Touche.
How to Tap the Power of Social Media to Forge Customer Loyalty
Social Media

How to Tap the Power of Social Media to Forge Customer Loyalty

Think less about leads and much more about your relationship with the fans you have.
4 Branding Lessons That You Don't Want to Learn the Hard Way
Marketing

4 Branding Lessons That You Don't Want to Learn the Hard Way

When you're branding your company and you're just starting out, you obviously want everything to go smoothly. That, of course, isn't always the case.
Do It Yourself Media Relations: The 2 Things You Must Get Right
Marketing

Do It Yourself Media Relations: The 2 Things You Must Get Right

Gain clarity about your message and the audience before you launch your own PR campaign.
Marketing

Avoid These 7 Annoying Ad Placement Techniques on Your Site

Not only will your visitors be frustrated and likely click away, Google considers some tactics disreputable or spammy and will penalize you.
Marketing

Analysis Finds Content About Tech Trends Draws Attention to Ads About Anything

Consumer interest in the latest technology is so great that ads associated with tech news do better, even when the products are unrelated.
Why SEO Is Much Easier Than You Think
Marketing

Why SEO Is Much Easier Than You Think

SEO is a time-intensive strategy, and it does demand significant attention, but it has reached a point where it's no longer difficult.
3 Simple Rules for Brands to Get the Most Out of Bloggers
Marketing

3 Simple Rules for Brands to Get the Most Out of Bloggers

Working with bloggers to spread a message can be a really effective strategy to reach new audiences, but expectations must be set early.
Beyond the Boycotts: Meet Yelp's Small-Business Evangelist
Social Media

Beyond the Boycotts: Meet Yelp's Small-Business Evangelist

Darnell Holloway is the go-to executive for bridging the sometimes big divide between it and small-business owners who complain about bad reviews.
Use Lifestyle Content to Revamp Your Company's Marketing Strategy
Marketing

Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.
How to Effectively Use Advertising in Online Videos
Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous
Social Media

With Obama Interviews, Three YouTube Stars Are About to Get a Lot More Famous

Bethany Mota, GloZell and Hank Green will host one-on-one interviews with the president next week following his State of the Union address.
We Need to Stop Blaming Social Media For Stressing Us Out
Social Media

We Need to Stop Blaming Social Media For Stressing Us Out

Our accusations may be misplaced, according to a new Pew study.
10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Marketing

10 Ingredients for a Successful Email Marketing Campaign (Infographic)

A simple,10-step recipe for a winning email marketing push. Bon appetit.
5 Reasons Your Small Business Should Start a Podcast Today
Marketing

5 Reasons Your Small Business Should Start a Podcast Today

Besides uncovering interesting and relevant information chosen by the person, podcasts are an easily consumable content format, and it doesn't require a person's undivided attention like video or text-based content does.
8 Psychological Triggers to Optimize Your Pricing Page
Marketing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Social Media

Think Like a Journalist to Create Compelling Content That Gets Noticed

Gone are the days of the SEO wizard who could game search engine results with magic words.
6 Secrets to Writing a Better Brand Positioning Statement
Marketing

6 Secrets to Writing a Better Brand Positioning Statement

These statements are easy to construct but can also be easily forgotten.
Social Media

4 Ways to Mount a Cyber Defense in Light of the U.S. Military's Social-Media Hack

Just because it wasn't data or computer networks that were attacked doesn't mean it's not detrimental to your business.
Smart Kegs to Mobile: What to Watch in Retail
Marketing

Smart Kegs to Mobile: What to Watch in Retail

Key takeaways from this week's National Retail Federation's show.
Marketing

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
Marketing

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
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