Marketing

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety
Marketing

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking
Marketing

How to Cut the 'Ums,' Uhs,' and 'Literallys' When Speaking

Using these filler words when you speak will annoy your listeners and torpedo your credibility.
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes
Marketing

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Know Thy Customer: 3 Tips for Success From a $285M Company
Marketing

Know Thy Customer: 3 Tips for Success From a $285M Company

Understanding customers, defining a clear business purpose and building the right team is crucial to a startup's success.
The 6 Best Ways to Build Website Traffic
Marketing

The 6 Best Ways to Build Website Traffic

If you want to build your e-business, you've got to attract visitors to your site. Read on to find out which traffic builders really work.
Lessons From Top Brands on How to Rock on Instagram
Social Media

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Here's How to Create a Mesmerizing Presentation
Marketing

Here's How to Create a Mesmerizing Presentation

Presentations can go one of two ways: be a complete snooze fest or an opportunity to get the audience hooked on your company. Here are a few tips on avoiding the drab in lieu of fab.
The 3 Keys to a Successful Crowdfunding Campaign
Social Media

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
9 Clever Business Cards You'd Want In Your Wallet
Marketing

9 Clever Business Cards You'd Want In Your Wallet

We scoured the web to find some of our favorite examples of thinking outside-the-plain-rectangle.
3 Keys to Providing Great Customer Service
Marketing

3 Keys to Providing Great Customer Service

A great product is the necessary start but listening to customers and responding is how companies flourish.
Synergize Marketing Efforts to Gain New Customers
Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
5 Ways People Hurt Their Credibility Without Even Realizing It
Marketing

5 Ways People Hurt Their Credibility Without Even Realizing It

What messages are your body signals sending to others? Read this and find out.
Are You Trying Too Hard on Social Media? This Website Will Let You Know.
Social Media

Are You Trying Too Hard on Social Media? This Website Will Let You Know.

This algorithm will help determine if you are annoying your followers and friends online or they want to see more of you.
6 Reasons to Make Your Business Human on Social Media
Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
5 Elements of an Irresistible Call to Action
Marketing

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Take a Tip from Bezos: Customers Always Need a Seat at the Table
Marketing

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
How to Get the Word Out About a Product Adored by Customers
Marketing

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Branding With the Stars: Celebrity Tactics for Business Owners
Marketing

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
5 Steps To Build Trust Using Content Marketing
Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
8 Ways to Optimize Your Video Content and Improve Your SEO
Marketing

8 Ways to Optimize Your Video Content and Improve Your SEO

If you’re not using video content to promote your business, you’re losing out. Read this to find out how to get a seat at the table.
How to Maximize Your Reach on Twitter
Marketing

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Lessons in Customer Service From the World's Most Beloved Companies
Marketing

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
New Dating App Startup Aims to Be the 'Thinking Person's Tinder'
Social Media

New Dating App Startup Aims to Be the 'Thinking Person's Tinder'

A seven-man UK startup is looking to change the face of online dating with Loveflutter, which prizes personality as well as looks.
The Top 5 Pinterest Marketing Myths
Social Media

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.
Social Media

Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.

The social network takes another step to clean up our news feeds.
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