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Marketing

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

Oh, the Irony: Coke Slams Social Media Addicts in New Viral Video

BY
Coca-Cola's solution for society's intensifying gadget addiction involves a cone collar that prevents you from fixating on your phone -- but not from drinking Coke.
February 21, 2014 in Social Media
Insure Yourself Against Extinction by Building Your Personal Brand

Insure Yourself Against Extinction by Building Your Personal Brand

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Separate yourself from your company and you'll be able to survive past failures.
February 21, 2014 in Branding
Upping the PR Ante With 'Experiences'

Upping the PR Ante With 'Experiences'

BY
As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
February 21, 2014 in Public Relations
Lululemon Messes Up... Again

Lululemon Messes Up... Again

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'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
February 21, 2014 in Public Relations
Start Preparing Your SEO for the 'Internet of Things'

Start Preparing Your SEO for the 'Internet of Things'

BY
Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.
February 21, 2014 in SEO | Search Engine Optimization
How a Rebrand Helped Spice Up This Cal-Mex Chain

How a Rebrand Helped Spice Up This Cal-Mex Chain

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By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
February 20, 2014 in Branding
Deciding How Much of Your Marketing Time Should Go to SEO

Deciding How Much of Your Marketing Time Should Go to SEO

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Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing strategy.
February 20, 2014 in SEO | Search Engine Optimization
Have a Blog? LinkedIn Wants Your Copy.

Have a Blog? LinkedIn Wants Your Copy.

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The professional social networking site has opened up its publishing platform to all users.
February 19, 2014 in Online Marketing
9 Advanced Twitter Tips and Tricks

9 Advanced Twitter Tips and Tricks

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If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.
February 19, 2014 in Social Media
Advertising Will Soon Reach a Digital Tipping Point

Advertising Will Soon Reach a Digital Tipping Point

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Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
February 19, 2014 in Advertising
A Stellar Content Plan Can Lead to Business Success

A Stellar Content Plan Can Lead to Business Success

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Good content can drive more sales, boost your visibility and increase customer loyalty.
February 19, 2014 in Online Marketing
Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

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Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
February 19, 2014 in Advertising
How to Seamlessly Include Keywords in Your Web Content

How to Seamlessly Include Keywords in Your Web Content

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These expert tips can help you write site content that's SEO- and user-friendly.
February 19, 2014 in SEO | Search Engine Optimization
Instagram's 5 Tips for Better Marketing -- With Pictures

Instagram's 5 Tips for Better Marketing -- With Pictures

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The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
February 18, 2014 in Social Media
This Is What the Ultimate Sales Conversation Sounds Like

This Is What the Ultimate Sales Conversation Sounds Like

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In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
February 18, 2014 in Sales
25 Ways to Make Your First Online Sale

25 Ways to Make Your First Online Sale

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Don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
February 18, 2014 in Sales
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

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What business owners need to know about gathering, using and protecting customer information.
February 18, 2014 in Marketing Basics
Customers Still Furious Over 1-800-Flowers' Valentine's Day Flop

Customers Still Furious Over 1-800-Flowers' Valentine's Day Flop

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Besieged by a blizzard, New York-based 1-800-Flowers failed to deliver arrangements -- or delivered dead bouquets -- to hundreds of infuriated customers.
February 18, 2014 in Customer Loyalty and Retention
6 Tips to Create a Top-Notch Crowdfunding Video

6 Tips to Create a Top-Notch Crowdfunding Video

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With crowdfunding platforms like Indiegogo and Kickstarter making it easy for aspiring entrepreneurs to nab early cash for their startup dreams, more than ever people are flocking to these sites. Here are some tips on how to make your video (and campaign) stand out and snag donors.
February 18, 2014 in Marketing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

BY
Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
February 18, 2014 in Marketing Basics
Becoming the 'Benchmark' Brand Everyone Covets

Becoming the 'Benchmark' Brand Everyone Covets

BY
You call the shots, you mark the pathway and you lead by example. You are the benchmark brand.
February 18, 2014 in Branding
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

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Here are five easy tips to improve one of your site's most visited sections.
February 18, 2014 in Online Marketing
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

BY
An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
February 17, 2014 in Online Marketing
Getting the Sale Without Being a Sleazeball

Getting the Sale Without Being a Sleazeball

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Sales representatives often get a bad rap for being too pushy and overbearing, but it doesn't have to be that way. Here are four ways to close a sale and not be a sleazeball.
February 17, 2014 in Sales
8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

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Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
February 16, 2014 in Marketing Basics
How to Get More Visitors to Click, Buy or Promote on Your Site

How to Get More Visitors to Click, Buy or Promote on Your Site

BY
Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
February 15, 2014 in Online Marketing
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