Marketing

Reclaim Your Brand After a Crisis
Marketing

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake.
'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet
Social Media

'All About That Bass' Meets Star Wars in the Nerdiest Mashup Yet

The Meghan Trainor pro-booty anthem has gone to the dark side, with a new music video that's 'all about that base - no rebels.'
8 Ways to Stop Boring Your Email Subscribers
Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money
Marketing

'Opportunity Cost' Sounds Abstract But It Costs Your Business Real Money

Clients who don't value your time keep you from those who do. There are polite ways to set them straight.
What Startups Need to Know About Ad Tech
Marketing

What Startups Need to Know About Ad Tech

Focus marketing dollars on the very people who actually want to buy something you're selling.
Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
How You Should Be Marketing to the Visually Impaired
Marketing

How You Should Be Marketing to the Visually Impaired

According to the American Foundation for the Blind, 20.6 million people in the U.S. experience vision loss. Here is how to market your brand to this important demographic.
The 3 Best Measures of True Branding Success Are Tough to Quantify
Marketing

The 3 Best Measures of True Branding Success Are Tough to Quantify

Validating your branding efforts with emotional-value metrics is unavoidably a blend of intuition and analytics because brand loyalty is anything but rational.
4 Cool-Headed Strategies for Responding to Negative Comments Online
Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.
Social Media

Regret Swiping Left on Tinder? Soon You Can Pay to Undo It.

The online dating service is planning to roll out a premium version of its app.
#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme
Social Media

#AlexFromTarget Likely Not a Marketing Scheme So Much as a Good Old-Fashioned Meme

A beta startup called Breakr is now back peddling from its initial claims that it was responsible for the viral spectacle.
Have a Burning Business Question? Ask the Expert: Mel Carson.
Marketing

Have a Burning Business Question? Ask the Expert: Mel Carson.

Mel Carson, the man who has helped big-name brands like Microsoft and Alaska Airlines with their marketing and branding efforts, is looking to take entrepreneurs' questions this month.
5 Tips for Creatives to Profitably License Their Work
Marketing

5 Tips for Creatives to Profitably License Their Work

Starving is no way to live, even for artists. Licensing creative work for the consumer market can put food on the table.
Ask Yourself: Who's Protecting Your Company's Brand?
Marketing

Ask Yourself: Who's Protecting Your Company's Brand?

Learn why brand protection is everyone's job, from the C-suite to the rank-and-file employees.
Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads
Marketing

Here's Why Apple Always Sets the Time to 9:41 in Its iPhone and iPad Ads

The detail is a nod to the precise moment at which Steve Jobs unveiled the devices during his legendary keynotes.
The 10 Most Important Steps to Becoming a Master Networker
Marketing

The 10 Most Important Steps to Becoming a Master Networker

The more confident you are in your ability to network, the faster you grow relationships. And as we all know, relationships are everything.
Inspiration Is Everywhere: How to Find Fresh New Blog Topics
Marketing

Inspiration Is Everywhere: How to Find Fresh New Blog Topics

If you've been struggling with this issue, you aren't alone. Here are some sources you can tap into to find blog content.
Sincerity and Transparency Are the Keys to Genuine Customer Loyalty
Marketing

Sincerity and Transparency Are the Keys to Genuine Customer Loyalty

Many so-called customer loyalty programs fail because they seem a rigged game to the purchaser. There are plenty of ways to do it right.
4 Essential Pieces of an Awesome Content-Marketing Strategy
Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
When It Comes to Privacy, People Fear Facebook Most
Social Media

When It Comes to Privacy, People Fear Facebook Most

The big social network also has the unfortunate distinction of being the company viewed as most likely to have a corporate scandal.
The Holiday Mobile-Marketing Strategy That Retailers Really Need
Marketing

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Want Customers to Market Your Brand? Make Them Look Awesome.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
The Wonders a Successful Influencer Program Can Work for Your Business
Marketing

The Wonders a Successful Influencer Program Can Work for Your Business

Once you figure out how to sway these powerful leaders and strategically plan their role, the word-of-mouth effect can be tremendous.
How to Harness Your Brand's Energy
Marketing

How to Harness Your Brand's Energy

You are more than your logo.
This Company Wants to End Web Anonymity
Social Media

This Company Wants to End Web Anonymity

A customer identity management company wants to I.D. you, and has raised an additional $35 million to do it.
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