Marketing

Weird Companies That Work
Marketing Ideas

Weird Companies That Work

Marketing advice from four pioneering entrepreneurs
Does Your Business Hand Out the Good Candy?
Marketing Basics

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales
Hiring Your First Salesperson: How to Pass the Torch
Sales How-To Guides

Hiring Your First Salesperson: How to Pass the Torch

Four ways to let go of the sales role and forge a good relationship with your new hire
Three Tools for Hyper-local Social Media Marketing
Targeting Niche Markets

Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.
How to Position Yourself as an Industry Expert
Sales Techniques

How to Position Yourself as an Industry Expert

Six tips to raise your profile and enhance the customer's buying experience.
Richard Branson: The Importance of Not Being Earnest
Branding

Richard Branson: The Importance of Not Being Earnest

The famous British billionaire says having fun should be an essential part of your business.
Five Ways to Build Public Speaking into Your Marketing Plan
Public Speaking

Five Ways to Build Public Speaking into Your Marketing Plan

No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Richard Branson on Building a Brand for Your Business
Branding

Richard Branson on Building a Brand for Your Business

The celebrity entrepreneur answers questions on how marketing can increase sales, and other small-business topics.
Marketing a Seasonal Business All Year 'Round
Customer Loyalty and Retention

Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.
Tips for Investing in Customer Relationship Management
Customer Service

Tips for Investing in Customer Relationship Management

Use it, protect it and maintain it. Learn how to make good on your technology investment with these guidelines.
Blogging Made Easy
Online Marketing

Blogging Made Easy

Four tips for those of you who aren't Web geeks, starting with the basics.
How to Add a Social Media Toolbar to Your Website
Online Marketing

How to Add a Social Media Toolbar to Your Website

No need to redirect your visitors; bring the best social media features to your site.
The Guide to Sales Success
Marketing

The Guide to Sales Success

Effective marketing and sales strategies for small business growth. Find winning inside and outside strategies to increase sales for your retail or online business.
10 Do's and Don'ts for Facebook Pages
Online Marketing

10 Do's and Don'ts for Facebook Pages

Use these tips to make the most of your Facebook marketing efforts.
Attitude Adjustment: A Customer Service Reality Check
Sales

Attitude Adjustment: A Customer Service Reality Check

'If it weren't for the customer, this would be a great business' is an old joke. But it could signal trouble.
Five Market-Research Tools for Twitter
Market Research

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
How to Set Sales Goals for Employees
Sales How-To Guides

How to Set Sales Goals for Employees

Use these tips to start new reps on the right foot, and raise productivity with existing staff.
The Search Party, Reinvented
Online Marketing

The Search Party, Reinvented

Trada aims to make broader online marketing capabilities more accessible--and affordable--to any size business
Social Media

Funny or Die: 10 Essential Tweets

CEO Dick Glover follows a healthy mix of comedy, tech, business and sports feeds.
Conducting Market Research
Market Research

Conducting Market Research

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
Facebook Ads: Success Secrets From a Facebook Insider
Advertising

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
How Do You Make Something Go Viral?
Online Marketing

How Do You Make Something Go Viral?

You don't need a big budget, just the right combo of short, funny and inspiration.
Three Big Lies About Networking
Networking

Three Big Lies About Networking

Once you know the truth about networking, you can build connections that provide continuous business opportunities.
Five Tips for Marketing to College Students
Targeting Niche Markets

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
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