Our Esquire Guy columnist offers guidelines for corporate social media. Hint: Your posts should sound like your company -- after drinking one beer.
Jason Falls, CEO of Social Media Explorer, shares advice for business owners to build awareness on the social network...
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Find yourself getting bogged down in the day to day of your business? Put these goals to work to move your marketing and business prospecting ahead again.
On Facebook, behind every business lead is a flesh-and-blood individual
Entrepreneurs that host online networking communities must be especially vigilant to protect their customers from scammers and spammers.
The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place on social network..
When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.
Here are six reasons you might want to try the wildly popular online pinboard.
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
The popular blogger shares tips on how to get started on YouTube and other video platforms for business.
Targeting Niche Markets
In the business of love, nothing is sacred -- not even candy hearts and red roses.
Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
Customer Loyalty and Retention
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
If your marketing could use a new twist, consider these new ideas to reach today's customers.
Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
You don't need to spend a lot to win a lot of sales in 2012.
A new survey reveals the reach of the average Facebook user.
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