Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
A new survey reveals the reach of the average Facebook user.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
SEO | Search Engine Optimization
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
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