Marketing

Closing the Sale

Pique Interests With a Sample

Sampling isn't just for ice cream shops--put the technique to work for your business.
Social Media

Group, Fan Page or Both?

Make sure your Facebook strategy is the one that works best for your business.
Finding Customers

Great Referrals Aren't Accidents

Make networking part of your relationship-building strategy, and you'll see real results.
Online Marketing

'Caller ID' for Your Website

New technologies let you target prospects with an engaged-marketing response--just beware privacy laws.
Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Become a Follow-Up Fanatic
Customer Service

Become a Follow-Up Fanatic

Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Online Marketing

Viral Marketing for the Rest of Us

It doesn't take a big budget to create big-time buzz for your business.
Customer Loyalty and Retention

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
Online Marketing

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.
Never Forget Your Customers
Customer Service

Never Forget Your Customers

They are the key to business growth. Meet or exceed their expectations and prosper.
Make the Sale

Are You Losing Your Edge?

Don't let fear or complacency get in the way of prospecting for new customers.
Finding Customers

The Power to Change Communities

A cause marketing campaign can increase your businesses sales and drive good publicity.
Customer Service

Shut Up and Sell

Customers want your help--but they want your ear first.
Not Your Father's Phone Book
Ads by Type

Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
Social Media

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
Closing the Sale

The Likability Factor

For better or worse, the sales process is not much more than a popularity contest. Do you have what it takes to win?
Online Marketing

A Community of One's Own

Why social CRM may make more sense than Facebook
Social Media

My Smartphone Sent Me

How savvy businesses are finding customers on Foursquare, Twitter and Meetup
Ads by Type

Get a Grasp on Google's Content Network

Navigate carefully and you can turn a minefield into a goldmine.
The New Advertising Age
Online Marketing

The New Advertising Age

Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Finding Customers

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
Customer Service

Let Customers Go Without Ruining Your Reputation

A graceful parting with difficult clients requires finesse, but it can be done.
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Online Marketing

Soup Up Your Social Sales Channels

If you make time for it and know your stuff, you can chat your way to more Web traffic.
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