Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Engaging content and interactivity can help boost your visibility with fans.
A quick guide to pinning down the big-picture view of your business.
When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
When it comes to customer service, training front-line employees can be your power tool.
When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Here's what you can learn from the former social media darling's decline.
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
To get more out of networking, consider tracking your efforts. Learn how a simple system can make a big difference.
A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
Not sure what inbound marketing is? Follow this step-by-step process to get started.
Tips from Experts
Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
This low-budget mainstay can help you learn your customers work and fill your database.
Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
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