Marketing

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Advertising

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist
Young Entrepreneurs

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
How to Design a Marketing Strategy
Marketing Basics

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
Social Media

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Understanding Your 'Unique Selling Proposition'
Tips from Experts

Understanding Your 'Unique Selling Proposition'

How to figure out what makes your business special and power up your sales.
NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town
Networking

NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town

The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
The 4 Essential Parts of an Email
Online Marketing

The 4 Essential Parts of an Email

Here's the blueprint of a successful business email.
Why the 'Second Screen' Industry Is Set to Explode
Mobile

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
In Search of Buzz: What It Is and How to Build It
Marketing

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Pinterest: Now Is Time to Start Generating Revenue
Social Media

Pinterest: Now Is Time to Start Generating Revenue

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
How to Really Listen to Your Customers
Marketing Basics

How to Really Listen to Your Customers

A flexible response to a customer's needs plants a vineyard's new direction.
Want to Charm Customers or Clients? Channel Your Inner Politician
Marketing

Want to Charm Customers or Clients? Channel Your Inner Politician

No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
How to Stay Motivated When the Going Gets Rough
Marketing

How to Stay Motivated When the Going Gets Rough

When a project fails or the business hits a cold streak, the temptation to hideout is strong. But don't. Business coach Antonio Neves offers three tips for how to stay motivated, even when things don't go your way.
How to Defend Your Designs Against Knockoffs
Marketing

How to Defend Your Designs Against Knockoffs

There are many ways to fight copycats--and they may even lead to opportunities.
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
Business Ideas

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Advertising

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
27 Expendable Phrases to Cut from Your Marketing Copy
Marketing Basics

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
'The Story of Stuff' and How Startups are Heeding Its Message
Marketing

'The Story of Stuff' and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
Online Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
3 Must-Know Basics to Managing Your Company's Social Media
Social Media

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
Social Media

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Richard Branson on the Art of Public Speaking
Public Speaking

Richard Branson on the Art of Public Speaking

The successful entrepreneur shares his advice for getting over fears of public speaking.
How Brands Could Benefit From Pinterest's Recent Changes
Social Media

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Social Engagement Boosts Quirky Clothing Line
Success Stories

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Facebook's Earnings: Mobile Ads Drive Serious Revenue
Social Media

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
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