Marketing

The Search Party, Reinvented
Online Marketing

The Search Party, Reinvented

Trada aims to make broader online marketing capabilities more accessible--and affordable--to any size business
Social Media

Funny or Die: 10 Essential Tweets

CEO Dick Glover follows a healthy mix of comedy, tech, business and sports feeds.
Conducting Market Research
Market Research

Conducting Market Research

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
Facebook Ads: Success Secrets From a Facebook Insider
Advertising

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.
How Do You Make Something Go Viral?
Online Marketing

How Do You Make Something Go Viral?

You don't need a big budget, just the right combo of short, funny and inspiration.
Three Big Lies About Networking
Networking

Three Big Lies About Networking

Once you know the truth about networking, you can build connections that provide continuous business opportunities.
Five Tips for Marketing to College Students
Targeting Niche Markets

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
How to Do Market Research--The Basics
Market Research

How to Do Market Research--The Basics

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
Five Ways to Market to the Hyper-Connected
Online Marketing

Five Ways to Market to the Hyper-Connected

Use this guide to leverage the influence of the social media users that drive your brand.
Media Mash-up
Online Marketing

Media Mash-up

Merging social networks with e-mail marketing can maximize your exposure.
Crazy for Mobile Deals
Ads by Type

Crazy for Mobile Deals

A unique purveyor of pastries relies on Fanminder to blast text message offers and discounts to its followers.
The Network Is Everything
Networking

The Network Is Everything

Chances are, your connections don't go far enough and you don't contact them enough. Here's how to change that.
Nothing Beats a Handshake
Networking

Nothing Beats a Handshake

Networking is a must for business owners. But even with social media, the human touch is still important.
Claim Your 'Place'
Online Marketing

Claim Your 'Place'

How to use Facebook Places to boost business.
Attacking Curiosity
SEO | Search Engine Optimization

Attacking Curiosity

Poisoning search terms with infected links is a new favorite hacker trick. Make sure your business doesn't fall prey.
Secrets of Crafting a Top-Notch Online Video
Online Marketing

Secrets of Crafting a Top-Notch Online Video

Heed these tips and you'll boost SEO and connect with more customers.
Why Straightforward Salespeople Close More Deals
Sales Techniques

Why Straightforward Salespeople Close More Deals

4 tips to help you 'tell it like it is' with your clients
The Downside of Price Reductions
Closing the Sale

The Downside of Price Reductions

There are better ways to close sales without bleeding your bottom line.
Beware the Bitter Twitter
Social Media

Beware the Bitter Twitter

Here are some dos and don'ts in using social networks for communicating.
Using Sizzle Reels to Brand and Market Your Business
Branding

Using Sizzle Reels to Brand and Market Your Business

11 tips for producing short videos that will captivate your audience, spread your message and increase sales
Five Lessons from the Old Spice Man
Branding

Five Lessons from the Old Spice Man

A look inside the successful new media campaign from an old-school brand
FourSquare for Small Business: A Primer
Social Media

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
Loyalty Marketing in Action
Customer Loyalty and Retention

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
How to Calculate Your ROI With Social Media
Online Marketing

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking
An Interview with Step Up Women's Network
Networking

An Interview with Step Up Women's Network

Danielle Carrig of Step Up Women's Network tells us how her organization helps businesswomen connect with their communities and each other.
Startup Story: Out of the Box Marketing
Marketing Ideas

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
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