Marketing

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing Ideas

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
5 SEO Metrics You Don't Need to Obsess Over
SEO | Search Engine Optimization

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
How to Compete with the Big Chains? Think Locally
Marketing Basics

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
3 Critical Questions to Ask Yourself Before Posting to Facebook
Social Media

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Yes, You Need To Tweet
Social Media

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
The Key to Annoyance-Free Website Surveys That Get Results
Market Research

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
How to Construct SEO-Friendly URLs
SEO | Search Engine Optimization

How to Construct SEO-Friendly URLs

Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
Time for a Second Look at Daily Deals?
Social Media

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
5 Things You Need to Know About Facebook's Edgerank Algorithm
Social Media

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
How to Create a Vision Board for Business Ideas on Pinterest
Business Ideas

How to Create a Vision Board for Business Ideas on Pinterest

A quick guide to pinning down the big-picture view of your business.
How Being a Party Animal Helped SpiritHoods Grow Its Business
Young Entrepreneurs

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
Richard Branson on the Secret to Exceeding Customer Expectations
Customer Service

Richard Branson on the Secret to Exceeding Customer Expectations

When it comes to customer service, training front-line employees can be your power tool.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
Young Entrepreneurs

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
From $200 Million to $500K: Lessons from Digg's Slow Demise
Leadership

From $200 Million to $500K: Lessons from Digg's Slow Demise

Here's what you can learn from the former social media darling's decline.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Social Media

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
How a Networking System Can Help Save Time -- And Get More Results
Networking

How a Networking System Can Help Save Time -- And Get More Results

To get more out of networking, consider tracking your efforts. Learn how a simple system can make a big difference.
Finally, Guidance on Employer Social-Media Policies
Managing Employees

Finally, Guidance on Employer Social-Media Policies

A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
How Google Measures 'High Quality' Content
SEO | Search Engine Optimization

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Online Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
5 Sales Tips to Recharge During the Lazy Days of Summer
Tips from Experts

5 Sales Tips to Recharge During the Lazy Days of Summer

Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
Pinterest Marketing: Pinning With a Purpose
Social Media

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Low-Cost Ideas

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
3 Little-Known Metrics That Can Help Optimize Your Facebook Page
Social Media

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Why Social Media Is Nothing Without Creativity
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Waxing for Young Girls? Franchise's Promotion Draws Heat
Franchises

Waxing for Young Girls? Franchise's Promotion Draws Heat

Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
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