When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Apps & Software
Want to take your social media campaigns to the next level? These tools can help you get there.
Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
The popular blogger shares tips on how to get started on YouTube and other video platforms for business.
Targeting Niche Markets
In the business of love, nothing is sacred -- not even candy hearts and red roses.
Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Customer Loyalty and Retention
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
If your marketing could use a new twist, consider these new ideas to reach today's customers.
Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
A new survey reveals the reach of the average Facebook user.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
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