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Write a Creative Marketing Plan in 7 Sentences

Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
April 24, 2006 in Guerrilla Marketing

Using Events to Gain Referrals

Gain a reputation as the person everyone wants to do business with by setting up a popular event.
April 24, 2006 in Networking

Satisfaction Guaranteed

Wonder why clients aren't beating down your door? 6 turnoffs that keep customers from coming back
April 20, 2006 in Customer Service

Just Say No

Let your customers down easy.
April 20, 2006 in Customer Service

Co-op Advertising

If your suppliers offer co-op advertising programs, it could save you lots of money.
April 20, 2006 in Advertising How-To Guides

Print Ad Placement

Put your print ads in places that get results.
April 20, 2006 in Ads by Type

Creating Print Ads

Learn how to write and design print ads that get noticed.
April 20, 2006 in Ads by Type

Inventive Ways to Use Place-Based Media

With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
April 17, 2006 in Ads by Type

4 Steps to Spectacular Customer Service

A simple, four-step process can help you create the type of business that draws customers in again and again.
April 11, 2006 in Customer Service

Playing the Expert Game

Establish yourself as an expert in your field, and the media will come to you.
April 10, 2006 in Getting Press

5 Common E-Mail Marketing Mistakes

The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
April 10, 2006 in Online Marketing

The New Frontier of Advertising

Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
April 10, 2006 in Ads by Type

7 Ways to Milk Your Media Coverage

Get the most out of your publicity, long after you've left the spotlight.
April 6, 2006 in Public Relations

Name Your Business in 3 Easy Steps

First impressions are everything, so here's how to choose a name your customers will bond with.
April 3, 2006 in Branding

Put Your Best Foot Forward

The do's and don'ts of creating a professional-looking logo
April 1, 2006 in Branding

Are You Scaring Away Customers?

Your efforts to get to know your customers could be driving them away.
April 1, 2006 in Online Marketing

Take Control of Your Marketing Plan

You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
April 1, 2006 in Marketing Basics

Attracting Boomers to Your Site

With baby boomers flooding in, the Net is a very profitable place.

Improving Your Search Engine Standings

Optimize your web pages to increase your search engine submission results.
March 29, 2006 in Online Marketing

Pumping Up Your Site's Marketing Copy

To increase page views, you've got to give people a reason to click. Try following these four hard-and-fast rules for crafting compelling copy.
March 29, 2006 in Online Marketing

21 Ways to Promote Your Site Online and Off

These 21 tips will help you get the word out about your e-business.
March 29, 2006 in Online Marketing

Expanding Your Customer Base, One Customer at a Time

Get the most from your marketing efforts with strategies your customers will respond to.
March 27, 2006 in Guerrilla Marketing

Using Podcasting to Promote Your Site

Here's everything you need to know about the latest technology to hit the internet.
March 27, 2006 in Online Marketing

The Networking Trick That'll Increase Business

Start referring your contacts to other professionals and watch your business grow.
March 27, 2006 in Networking

How to Harness the Marketing Power of Blogs

This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry.
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Lessons in Greatness: One Woman's Journey From Heart Condition to Climbing Mt. Everest

Lessons in Greatness: One Woman's Journey From Heart Condition to Climbing Mt. Everest

In this podcast, adventurer and leadership professor Alison Levine discusses her personal struggles and the lessons s...
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