Marketing

Social Media Tips from the Oscars
Social Media

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
How to Build an SEO Team from Scratch
SEO | Search Engine Optimization

How to Build an SEO Team from Scratch

Here are the ways you can make sure search engine optimization is a top priority at your company.
Twitter 101: How to Join the Conversation
Social Media

Twitter 101: How to Join the Conversation

Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place on social network..
Seven Ways to Keep Angry Customers (Like Me) Happy
Customer Service

Seven Ways to Keep Angry Customers (Like Me) Happy

When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Twitter Makes Room for Your Ad Dollars
Advertising

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
10 Little Known Social Media Tools You Should Be Using -- Now
Apps & Software

10 Little Known Social Media Tools You Should Be Using -- Now

Want to take your social media campaigns to the next level? These tools can help you get there.
Chris Brogan: Email Marketing is Not Dead
Online Marketing

Chris Brogan: Email Marketing is Not Dead

The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.
What's With All the Interest in Pinterest?
Social Media

What's With All the Interest in Pinterest?

Here are six reasons you might want to try the wildly popular online pinboard.
An Argument for Caution as Facebook Readies Mobile Ads
Advertising

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Startup Aims to Make Social Media Easier for Superstars
Social Media

Startup Aims to Make Social Media Easier for Superstars

WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
Seven Business Goals of Social Media - and How to Get Started
Social Media

Seven Business Goals of Social Media - and How to Get Started

Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
Chris Brogan on Using Video to Market Your Business
Social Media

Chris Brogan on Using Video to Market Your Business

The popular blogger shares tips on how to get started on YouTube and other video platforms for business.
Valentine's Niche: Say It With Beer and Beef Jerky?
Targeting Niche Markets

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
How to Get the Most Bang For Your Facebook Ad Buck
Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Six Tips for Maximizing Email Marketing Campaigns
Online Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
What 'Project Runway' Can Teach You About Business
Customer Loyalty and Retention

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Eight Creative Marketing Ideas to Make Your Business Stand Out
Marketing Ideas

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
How to Crack the QR Code for Mobile Marketing
Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
How the White House Became a Social-Media Powerhouse
Social Media

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
No-Cost Ways to Increase Your Sales This Year
Sales Techniques

No-Cost Ways to Increase Your Sales This Year

You don't need to spend a lot to win a lot of sales in 2012.
Is Your Facebook Business Page Ready for 31,170 Visitors?
Social Media

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
When It Comes to Networking, Don't Try to Wing It
Networking

When It Comes to Networking, Don't Try to Wing It

Looking to get more out of networking? Here are four tips to help you make your efforts more productive.
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Social Media

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business
Sales

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
How to Build a Fan-Worthy Facebook Page
Social Media

How to Build a Fan-Worthy Facebook Page

Five steps to improve your branding power on the social network.
Baristas, the Hooters of Coffee, Tries Reality TV
Franchises

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
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