Marketing

Customer Service

Value + Simplicity = Success

The keys to success in business are old as time. Add value and keep it simple.
Online Marketing

Stand Out in a Crowded Marketplace

You can do it with these 5 savvy internet marketing strategies.
Online Marketing

The Intersection of Awareness and New Media

Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Marketing Ideas

Market With Meaning

Don't offer your customers products--offer them solutions, connections and satisfaction.
Getting Press

4 Sure Ways to Get Publicity

There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones.
The Top 5 Things You Should Know About Social Media
Social Media

The Top 5 Things You Should Know About Social Media

Discover the right and wrong ways to leverage the power of social networking to promote your business.
Branding

Are You Losing Control of Your Brand Online?

Here are five ways to keep your internet presence in check.
Closing the Sale

Get Past the 'Budget' Roadblock

When the value of your offer exceeds the value of their money, you'll get the sale.
Finding Prospects

Are You Wasting Time Waiting for Miracles?

A full pipeline won't fall into your lap--you have to make it happen.
FTC Aims to Uproot Deception
Online Marketing

FTC Aims to Uproot Deception

The new social media policy makes transparency paramount.
Make the Sale

Flip 'I Hate' to 'I Love' to Sell

5 tips for sales professionals who want to love their job.
Advertising 101

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Customer Loyalty and Retention

Focus on Core Customers

Be committed to them, and they'll deliver new clients to you.
Online Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Branding

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Finding Prospects

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
Customer Service

Keep Your Regulars Happy

10 tips to keep your regulars coming back--and for picking up new ones along the way
2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Finding Customers

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Closing the Sale

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Online Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
Sales Techniques

Do a Sales Job on Yourself

Resolve to put your customers' interests first and watch your sales increase.
Customer Service

Save the Sale With Service

5 strategies for polishing and protecting your customer-service reputation
Online Marketing

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
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