Marketing

Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors
Sales

Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors

Joe Bechtold offers advice for turning unusual propositions into big business.
Four Tools for Scouting Social Media Leaders in Your Network
Social Media

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Five Reasons Why Websites Still Matter
Online Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
How Not to Send Customer Emails: A Lesson from Comcast
Online Marketing

How Not to Send Customer Emails: A Lesson from Comcast

If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
How to Break Out of the Business Buzzword Bubble
Online Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Facebook Offers Newbies a Step-by-Step Guide
Social Media

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Labor Ruling Is a Reminder to Revisit Social Media Policies
Social Media

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
How Scripts Can Help You Increase Sales
Sales

How Scripts Can Help You Increase Sales

A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.
Don't Wait for a Reunion to Network With Former Classmates
Marketing Basics

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Five Ways Small Businesses Can Beat Rising Mail Costs
Shipping Center

Five Ways Small Businesses Can Beat Rising Mail Costs

With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
Looptworks' Scott Hamlin on Educating Customers While Having Fun
Marketing Basics

Looptworks' Scott Hamlin on Educating Customers While Having Fun

The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
10 Ways to Turn Your Blog into a Lead-Generation Machine
Online Marketing

10 Ways to Turn Your Blog into a Lead-Generation Machine

How to attract more traffic to your blog and convert more of your visitors into buying customers.
Can a Tweet Button Drive More Traffic to Your Web Page?
Social Media

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Ways to Build Online Traffic and Boost SEO
SEO | Search Engine Optimization

Ways to Build Online Traffic and Boost SEO

Turbocharge your Internet marketing efforts with these cost-effective ways to improve SEO and online traffic.
Who Checks Your Company's Social Media Profile?
Social Media

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Chris Brogan on Video Blogging
Online Marketing

Chris Brogan on Video Blogging

The video blog is the best online tool you're not using. That needs to change. It's time to be seen.
What Facebook's Latest Changes Mean for Businesses
Social Media

What Facebook's Latest Changes Mean for Businesses

Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
The New, New Rules of Business Marketing
Online Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Five Tips for Mobile Marketing Beyond Text-Message Ads
Online Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
Understanding Google's New Sitelinks
Online Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Chris Brogan on How Businesses Can Get Started on Google+
Social Media

Chris Brogan on How Businesses Can Get Started on Google+

The social media expert offers a primer on how to build connections on the new networking site.
The Fallacy Behind 'Facebook Fatigue'
Online Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Six Tips for Mobile Marketing to Engage Customers
Online Marketing

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
How Can I Get People to My Facebook Page?
Social Media

How Can I Get People to My Facebook Page?

Starr Hall on finding resources and creative ideas to attract the right social media fans.
Only You Can Prevent Cringe-Worthy Customer Service
Customer Loyalty and Retention

Only You Can Prevent Cringe-Worthy Customer Service

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
Facebook Posting Techniques that Really Work
Online Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
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