Marketing

Branding

Tag Yourself

Help your business become 'it' with a great tagline.
Selling Overseas
Finding Prospects

Selling Overseas

Market constraints have you rethinking your business plan? Consider exporting.
Why Serve a Niche Market?
Targeting Niche Markets

Why Serve a Niche Market?

A jack-of-all-trades is a master of none.
Grow Big by Selling Small
Sales Techniques

Grow Big by Selling Small

Go where the money is by catering to like-minded entrepreneurs.
Customer Service

Value + Simplicity = Success

The keys to success in business are old as time. Add value and keep it simple.
Online Marketing

Stand Out in a Crowded Marketplace

You can do it with these 5 savvy internet marketing strategies.
Marketing Ideas

Market With Meaning

Don't offer your customers products--offer them solutions, connections and satisfaction.
Online Marketing

The Intersection of Awareness and New Media

Social media and sustainability converge to create consumers who are more knowledgeable than ever.
Getting Press

4 Sure Ways to Get Publicity

There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones.
The Top 5 Things You Should Know About Social Media
Social Media

The Top 5 Things You Should Know About Social Media

Discover the right and wrong ways to leverage the power of social networking to promote your business.
Branding

Are You Losing Control of Your Brand Online?

Here are five ways to keep your internet presence in check.
Closing the Sale

Get Past the 'Budget' Roadblock

When the value of your offer exceeds the value of their money, you'll get the sale.
Finding Prospects

Are You Wasting Time Waiting for Miracles?

A full pipeline won't fall into your lap--you have to make it happen.
FTC Aims to Uproot Deception
Online Marketing

FTC Aims to Uproot Deception

The new social media policy makes transparency paramount.
Make the Sale

Flip 'I Hate' to 'I Love' to Sell

5 tips for sales professionals who want to love their job.
Advertising 101

Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales.
Online Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Customer Loyalty and Retention

Focus on Core Customers

Be committed to them, and they'll deliver new clients to you.
Branding

Does Your Brand Tell a Powerful Story?

Brilliant's not enough in today's economy--you need a compelling story so people will remember you.
Customer Service

Keep Your Regulars Happy

10 tips to keep your regulars coming back--and for picking up new ones along the way
Finding Prospects

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Closing the Sale

Want the Sale? Offer a 'Test Drive'

Give customers a chance to fall in love by offering samples or demonstrations.
Finding Customers

Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.
Online Marketing

Why You Shouldn't Rely On URL Shorteners

These handy tools can change or disappear with little or no notice.
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