Marketing

Only You Can Prevent Cringe-Worthy Customer Service
Customer Loyalty and Retention

Only You Can Prevent Cringe-Worthy Customer Service

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
Facebook Posting Techniques that Really Work
Online Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
A Look at Pay-Per-Click Tools for Small Businesses
Online Marketing

A Look at Pay-Per-Click Tools for Small Businesses

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Measuring Your Business's Success on the Web
Online Marketing

Measuring Your Business's Success on the Web

It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Is Business Email Dead?
Online Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How Business Owners Can Shake the Summer Doldrums
Networking

How Business Owners Can Shake the Summer Doldrums

If business is slow, consider these networking opportunities.
How Do I Start Talking with Customers Online?
Social Media

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Five Steps to Create a Marketing Plan
Marketing Plan

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.
Do's and Don'ts of Using Social Media to Screen New Hires
Social Media

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
How Do I Cut Through the Noise on Social Media?
Social Media

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
How Can I Stand Out from the Competition?
Branding

How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
An Expert Networker's Five Tips for Getting the Most from LinkedIn
Networking

An Expert Networker's Five Tips for Getting the Most from LinkedIn

In the wake of LinkedIn's IPO, our columnist in the '500+ connections' crowd weighs in on the site's benefits for business owners.
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?
Social Media

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
How Will Google+ Affect SEO?
SEO | Search Engine Optimization

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
Is Your Business Ready for Video?
Online Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Why Tracking Marketing Metrics Can Pay Off
Marketing Basics

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.
The Top Five Social Media Mistakes
Online Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
The Dark Side of Discounts
Marketing Basics

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Five Truths About Social Media Marketing
Social Media

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
AdWords Express Takes Pain Out of Local Online Advertising
Online Marketing

AdWords Express Takes Pain Out of Local Online Advertising

Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Grant Cardone on How to Hire Top Sales Talent
Sales

Grant Cardone on How to Hire Top Sales Talent

Small companies often can hire great sales pros if they commit to competing for them in the job market, the sales training expert says.
Insights: Klout's CEO on Growing Your Social Influence
Online Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
How to Enter a Room
Networking

How to Enter a Room

Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
A Lesson in Apologies from TOMS Shoes
Public Relations

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
How to Make Your Email Newsletter a Must-Read for Your Customers
Online Marketing

How to Make Your Email Newsletter a Must-Read for Your Customers

Before you decide to launch a newsletter, plan for its success.
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