Marketing

How Gamification Can Improve Customer Loyalty Programs
Sales Techniques

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
3 Ways to Build Consumer Trust
Customer Service

3 Ways to Build Consumer Trust

Grow your business by fostering your customer's trust with these tips.
Showcasing Your Expertise Via LinkedIn Answers
Social Media

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
5 Ways 'Big Data' Is Changing the World
Online Marketing

5 Ways 'Big Data' Is Changing the World

From shoe shopping to privacy concerns, 'big data' has big implications.
Smart Ways to Market a Service Business
Marketing Basics

Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
How to Attract the Clients You Want
Finding Customers

How to Attract the Clients You Want

Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo about leading small companies reach the types of customers most likely to be willing to pay their prices.
LinkedIn Gives Company Pages a Facelift
Social Media

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
3 Steps to Generating Buzz with a YouTube Contest
Social Media

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
Can't Spare the Time to Network? Can You Afford Not To?
Networking

Can't Spare the Time to Network? Can You Afford Not To?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online
Selling Online

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
3 App Options for Converting Facebook Fans Into Customers
Apps & Software

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
5 Tips for Getting Started With Mobile Advertising
Mobile

5 Tips for Getting Started With Mobile Advertising

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.
Sean Parker: Running a Startup Is 'Like Eating Glass'
Leadership

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
5 Fundamentals of a Social-Media Action Plan
Social Media

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Show Customers Why They Should Trust You
Marketing

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
The Basics of Using Keywords for Better SEO
SEO | Search Engine Optimization

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
How to Create an E-Mail Marketing Campaign That People Will Notice
Online Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Using SEO to Get Inside Your Customer's Head
Online Marketing

Using SEO to Get Inside Your Customer's Head

Choosing and using the right keywords for your Google ads can drive clicks and sales.
Projecting a Professional Image on LinkedIn
Social Media

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
How to Mine Social Networks for Valuable Customer Data
Social Media

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
4 Tips for Using Pinterest to Market Your Startup
Social Media

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
What You Need to Know About Using Google's Webmaster Tools
SEO | Search Engine Optimization

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.
3 Tips for Using LinkedIn's New 'Endorsements'
Social Media

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
Your Business Leaking Money? 5 Holes to Plug
Management & Operations

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
How Facebook Tools Can Revitalize Ad Campaigns
Social Media

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
5 Scary Mistakes to Avoid on Facebook
Social Media

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
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