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Marketing

Co-op Advertising

If your suppliers offer co-op advertising programs, it could save you lots of money.
April 20, 2006 in Advertising How-To Guides

Just Say No

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Let your customers down easy.
April 20, 2006 in Customer Service

Satisfaction Guaranteed

Wonder why clients aren't beating down your door? 6 turnoffs that keep customers from coming back
April 20, 2006 in Customer Service

Inventive Ways to Use Place-Based Media

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With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.
April 17, 2006 in Ads by Type

4 Steps to Spectacular Customer Service

A simple, four-step process can help you create the type of business that draws customers in again and again.
April 11, 2006 in Customer Service

The New Frontier of Advertising

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Local online advertising is one of the easiest ways to target your local customers. Our expert tells you what works, and what you can do for free.
April 10, 2006 in Ads by Type

5 Common E-Mail Marketing Mistakes

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The main reason unseasoned e-mail marketers' campaigns fail? Ignoring the basics of good practice. Learn how to avoid these most common mistakes.
April 10, 2006 in Online Marketing

Playing the Expert Game

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Establish yourself as an expert in your field, and the media will come to you.
April 10, 2006 in Getting Press

7 Ways to Milk Your Media Coverage

Get the most out of your publicity, long after you've left the spotlight.
April 6, 2006 in Public Relations

Name Your Business in 3 Easy Steps

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First impressions are everything, so here's how to choose a name your customers will bond with.
April 3, 2006 in Branding

Attracting Boomers to Your Site

With baby boomers flooding in, the Net is a very profitable place.

Take Control of Your Marketing Plan

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You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
April 1, 2006 in Marketing Basics

Are You Scaring Away Customers?

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Your efforts to get to know your customers could be driving them away.
April 1, 2006 in Online Marketing

Put Your Best Foot Forward

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The do's and don'ts of creating a professional-looking logo
April 1, 2006 in Branding

Improving Your Search Engine Standings

Optimize your web pages to increase your search engine submission results.
March 29, 2006 in Online Marketing

21 Ways to Promote Your Site Online and Off

These 21 tips will help you get the word out about your e-business.
March 29, 2006 in Online Marketing

Pumping Up Your Site's Marketing Copy

To increase page views, you've got to give people a reason to click. Try following these four hard-and-fast rules for crafting compelling copy.
March 29, 2006 in Online Marketing

The Networking Trick That'll Increase Business

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Start referring your contacts to other professionals and watch your business grow.
March 27, 2006 in Networking

How to Harness the Marketing Power of Blogs

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This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry.

Using Podcasting to Promote Your Site

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Here's everything you need to know about the latest technology to hit the internet.
March 27, 2006 in Online Marketing

Expanding Your Customer Base, One Customer at a Time

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Get the most from your marketing efforts with strategies your customers will respond to.
March 27, 2006 in Guerrilla Marketing

Biggest Customer Service Blunders of All Time

These five common mistakes trip up a lot of businesses. Our customer service expert offers his tips on correcting the problems.
March 21, 2006 in Customer Service

10 Unusual Ways to Advertise

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Create an ad that'll stick with your customers long after they see it.
March 13, 2006 in Ads by Type

The Press Tool Every Website Needs

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Make your business more accessible to the media with an online media room.
March 13, 2006 in Online Marketing

Get Referred to the Top Dog

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Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
March 13, 2006 in Marketing Basics

Crafting a Powerful Press Release

If you really want to grab an editor's attention, these 8 tips will help ensure your news is really worthy.
March 13, 2006 in Getting Press
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Steve Jobs' 13 Most Inspiring Quotes

Steve Jobs' 13 Most Inspiring Quotes

A roundup of some of the Apple co-founder's thought-provoking words, collected from various interviews and speeches.
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