Marketing

The New, New Rules of Business Marketing
Online Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Five Tips for Mobile Marketing Beyond Text-Message Ads
Online Marketing

Five Tips for Mobile Marketing Beyond Text-Message Ads

Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
Understanding Google's New Sitelinks
Online Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Chris Brogan on How Businesses Can Get Started on Google+
Social Media

Chris Brogan on How Businesses Can Get Started on Google+

The social media expert offers a primer on how to build connections on the new networking site.
The Fallacy Behind 'Facebook Fatigue'
Online Marketing

The Fallacy Behind 'Facebook Fatigue'

Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Six Tips for Mobile Marketing to Engage Customers
Online Marketing

Six Tips for Mobile Marketing to Engage Customers

Consider these ways to stay in front of mobile customers in a two-way dialogue.
How Can I Get People to My Facebook Page?
Social Media

How Can I Get People to My Facebook Page?

Starr Hall on finding resources and creative ideas to attract the right social media fans.
Only You Can Prevent Cringe-Worthy Customer Service
Customer Loyalty and Retention

Only You Can Prevent Cringe-Worthy Customer Service

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
Facebook Posting Techniques that Really Work
Online Marketing

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Small Business Lessons from the Hottest Retailers
Success Stories

Small Business Lessons from the Hottest Retailers

Here's how some retailers managed to thrive despite the nation's economic malaise.
A Look at Pay-Per-Click Tools for Small Businesses
Online Marketing

A Look at Pay-Per-Click Tools for Small Businesses

If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
Measuring Your Business's Success on the Web
Online Marketing

Measuring Your Business's Success on the Web

It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Is Business Email Dead?
Online Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
How Business Owners Can Shake the Summer Doldrums
Networking

How Business Owners Can Shake the Summer Doldrums

If business is slow, consider these networking opportunities.
How Do I Start Talking with Customers Online?
Social Media

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Five Steps to Create a Marketing Plan
Marketing Plan

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.
Do's and Don'ts of Using Social Media to Screen New Hires
Social Media

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
How Do I Cut Through the Noise on Social Media?
Social Media

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
How Can I Stand Out from the Competition?
Branding

How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
Affordable Video Hosting for Small Businesses
Building a Website

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
An Expert Networker's Five Tips for Getting the Most from LinkedIn
Networking

An Expert Networker's Five Tips for Getting the Most from LinkedIn

In the wake of LinkedIn's IPO, our columnist in the '500+ connections' crowd weighs in on the site's benefits for business owners.
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?
Social Media

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
How Will Google+ Affect SEO?
SEO | Search Engine Optimization

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
Is Your Business Ready for Video?
Online Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Why Tracking Marketing Metrics Can Pay Off
Marketing Basics

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.
The Top Five Social Media Mistakes
Online Marketing

The Top Five Social Media Mistakes

Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
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