The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Everything you need to know about generating leads you learned in kindergarten.
Which is your favorite gift in our Indie Merchant Holiday Gift Guide? Cast your vote for the Readers' Choice Award.
Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
How to put your best pitch forward, win over prospects and make more sales.
The last item to make our Indie Merchant Holiday Gift Guide is a pair of Zipbuds earphones.
Today's featured item from our Indie Merchant Holiday Gift Guide is this Periodic Table of Elements necklace made by My London Sun.
What social-media fans taught small businesses about marketing.
The next item selected for our Indie Merchant Holiday Gift Guide is this tangy key lime BBQ sauce made by Reva Foods.
Make the Sale
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Need a present for the smartphone-obsessed person in your life? The latest entrant in our gift guide is this snail-mail stationery made by Red Letter Paper Co.
Apps & Software
These tools can make it easier to collect and access critical sales information on the go.
Here's how one small business turned hygiene products into social media gold.
Make the Sale
A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
Today's featured item from our Holiday Gift Guide is a dog treat pouch made by Sara Bella Upcycled.
Consider this advice for getting customer feedback over Facebook and Twitter.
Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Today we reveal the latest pick for our gift guide -- a digital luggage scale made by EatSmart Products. Talk about practical!
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
Join us for part two of a live online chat with sales pro Grant Cardone, who will share his best secrets for closing a sale.
We're rolling out 10 Days of Indie Merchants Gifts in our annual celebration of unique items made by artists, designers and craftspeople.
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Most Shared Stories
Connect with Entrepreneur