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Marketing

Implementation: The Key to Effective Marketing

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If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
March 28, 2005 in Guerrilla Marketing

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

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Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.
March 28, 2005 in Networking

6 Steps to Winning Publicity

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Follow these essential steps to create your own successful media relations campaign.
March 21, 2005 in Marketing How-To Guides

The Advantages of Transit Advertising

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Want to catch the attention of commuters? Try advertising on buses and in transit stations.
March 18, 2005 in Ads by Type

How Radio Ads Are Produced

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You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.
March 18, 2005 in Ads by Type

Working Magic With Your Sales Correspondence

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Find out how to make every note and letter you send to prospects bring you the results you desire.
March 14, 2005 in Sales Techniques

The Benefits of Counter-Branding

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When your business category is dominated by a single brand and all the other brands put together--yours included--don't match up, it's time to create a counter-brand.
March 14, 2005 in Ads by Type

Closing the Sale

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Learn how to ask the right questions that will help you complete each sale like a star.
March 7, 2005 in Closing the Sale

What Not to Do When Designing Marketing Pieces Yourself

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Avoid these 10 design disasters when you're creating your own materials.
March 7, 2005 in Marketing Materials

Nail the Sale

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Need some surefire ways to seal the deal with customers? Master these 5 tips, and you'll be ready for any sales situation.
March 1, 2005 in Sales Techniques

Mind Over Market

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Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
March 1, 2005 in Marketing Ideas

Advertising at the Movies

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With cinema advertising, you can reach a captive audience--and make your marketing message the feature presentation.
March 1, 2005 in Advertising How-To Guides

Getting a Great Ranking With Google AdWords

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Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
February 28, 2005 in Online Marketing

Exploring Multiple Marketing Options

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When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
February 28, 2005 in Guerrilla Marketing

Busting the Myths About Customer Referrals

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Learn the truth behind these six common networking misconceptions.
February 28, 2005 in Networking

5 Cardinal Rules of Logo Design

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Follow these guidelines to create the best logo for your company.
February 14, 2005 in Marketing Materials

Why Entrepreneurs Must Sell

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Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.
February 14, 2005 in Sales
7 Places to Find New Products to Sell

7 Places to Find New Products to Sell

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The ability to locate reasonably priced merchandise to sell can make or break a business. Here are seven places to start looking.
February 10, 2005 in Sales

Giving Champion Presentations

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Follow these tips to make all your presentations and demonstrations winners.
February 7, 2005 in Presentations

How to Write Ads That Build Brands

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Keep these five tips in mind when developing a campaign to cement your brand image.
February 7, 2005 in Branding

6 Tips for Getting Press

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Need exposure? Follow these 6 tips to win press coverage for your growing business.
February 1, 2005 in Public Relations

Right on Target

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Hit the mark with prospective customers by learning how to find their hot buttons.
February 1, 2005 in Sales Techniques

Stop the Presses!

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Want to get noticed? Take your marketing to the next level with these 9 tips for writing a powerful press release.
February 1, 2005 in Getting Press

Close to Home

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Geographic-targeting features get your online message to customers right around the corner.

3 Ways to Strengthen Your Online Business

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Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
January 24, 2005 in Online Marketing

Let Your Imagination Take Off

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A successful guerrilla marketing campaign takes effort, not cash.
January 24, 2005 in Guerrilla Marketing
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