Marketing

Two Weeks to Startup: Day 2. Research Your Business Idea
Market Research

Two Weeks to Startup: Day 2. Research Your Business Idea

Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
What You Can Learn from Super Bowl Ads
Advertising

What You Can Learn from Super Bowl Ads

Marketing tips from popular commercials, past and present.
How To Optimize Your Website for Local Search
SEO | Search Engine Optimization

How To Optimize Your Website for Local Search

Follow this guide to maximize your visibility in regional markets.
Making Email Newsletters More Social
Online Marketing

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
15 Brilliant Marketing Ideas
Marketing Ideas

15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."
Using Online Video to Market Your Business
Online Marketing

Using Online Video to Market Your Business

Use online video to market your business. Here's to hoping you don't have a face only a mother could love.
How to Find Sales Leads on Social Media
Finding Prospects

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
Signpost Puts a Local Spin on Social Shopping
Online Marketing

Signpost Puts a Local Spin on Social Shopping

Signpost takes on Groupon as the turf war for social commerce supremacy heats up.
Marketing

The Top Marketing Flops of 2010

Some companies are skilled in the art of advertising and branding. Then there are these guys.
What's Behind Products That Customers Fall in Love With
Customer Loyalty and Retention

What's Behind Products That Customers Fall in Love With

You don't want customers to just buy your product--you want them to get emotional about it.
How to Build Your Own Brand Buzz
PR Basics

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
How to Use Social Media to Improve Presentations
Online Marketing

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
How to Recession-Proof Your Sales Pitch
Marketing

How to Recession-Proof Your Sales Pitch

Four tips to boost sales, especially in a tough economy.
Five Ways to Beat Prospecting Anxiety
Marketing How-To Guides

Five Ways to Beat Prospecting Anxiety

These tips will help your sales reps push through rejection to drum up new business.
Secrets of Successful Networking Groups
Networking

Secrets of Successful Networking Groups

Don't overlook the seasoned old pro when deciding which group to join.
When Should a Business Owner Get Personal on Social Media?
Social Media

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, Entrepreneur Magazine columnist, on when to get personal or stay business-like on social media.
Should I Stick with Social Media If I'm Not Getting Results?
Social Media

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, Entrepreneur Magazine columnist, on exercising patience when experimenting with social media marketing.
How Can I Make Sense of Social Media Feedback?
Social Media

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, Entrepreneur Magazine columnist, on when to act on online comments about your business.
How Can I Stay on Top of My Social Media Efforts?
Social Media

How Can I Stay on Top of My Social Media Efforts?

Mikal Belicove, Entrepreneur Magazine columnist, on finding fodder for social media conversations.
When to Set Sales Performance Reviews
Marketing

When to Set Sales Performance Reviews

Why frequency counts in making your sales team more productive.
How to Start a Cause-Marketing Campaign
Marketing

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
Online Marketing

Your Corporate Blog Could Be Sabotaging Your Business

Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them.
10 Trends for Online Marketers in 2011
Online Marketing

10 Trends for Online Marketers in 2011

A look at the latest technology tools that will influence how you reach customers.
How to Clean Up an Online Reputation
Marketing How-To Guides

How to Clean Up an Online Reputation

Controlling how you appear in search results and on social networking sites doesn't have to be hard.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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