Marketing

Online Marketing

Give Your Online Network a Real-World Foundation

Networks that merge online and face-to-face meetings are the wave of the future.
Marketing Basics

Market Your Way To the Top

Never stop thinking about marketing--it's the best way to grow your business.
Customer Service

You Can't Beat Habit

Learning how to alter customers' routines likely means making significant changes to your own.
Sales

You Can't Beat Habit

Learning how to alter customers' routines likely means making significant changes to your own.
Online Marketing

The Cost (and Payoff) of Investing in Social Media

Savvy entrepreneurs are looking to social media as another way to market their businesses.
Ramp Up Marketing in a Downturn
Marketing How-To Guides

Ramp Up Marketing in a Downturn

5 ways to save money and still get your message heard.
Finding Customers

Your Message: From a Whisper to a Scream

Check out these low-cost marketing ideas for your new business.
Finding Customers

Mixing Business With Passion

As a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.
Online Marketing

Social Media For SMBs

Using social networking to promote your product or service can bring new opportunities, but understanding key concepts and guidelines can boost your ROI.
Online Marketing

10 Lessons Learned From Using E-Mail Lists

How to run your lists and choose what to write about.
Marketing

Free Marketing Via Social Networks

Make the most of your time online.
Getting Press

Become an Industry Expert

Offering your wisdom to the media is a great way to further your brand.
Finding Customers

Target Moms' Buying Power

Learn the top 5 ways to maximize sales from this enormous market.
Social Media

Be Selective With Your Social Networks

Make sure they're right for your business--and you have time to maintain them.
Advertising

3 Tips for Successful Green Marketing

If you're jumping on the green bandwagon, do it practically.
Online Marketing

What's the Pulse of Your Market?

Surveys and polls give e-mail marketers a read on customers' needs
Advertising 101

5 Branding Myths Debunked

Don't get tripped up by these common misconceptions.
SEO | Search Engine Optimization

From Keyword to Business Idea in 8 Steps

Learn the language of people's problems, and you'll discover untapped markets.
Get the Most From Your Written Testimonials
Networking

Get the Most From Your Written Testimonials

Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
Advertising

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
Marketing

Get Thee to a PR Firm

These entrepreneurs knew it was time to hire a PR firm when.
Advertising

A $25 Million Press Release

Grab the press's attention--and keep it--with concise and compelling releases.
Online Marketing

Turn Conversations Into Sales

People are talking about your brand online--find them and make them your customers.
Market Research

What Are Your Customers Thinking?

Next-gen technologies predict consumer behavior.
Sales

Level the Playing Field

Make sure people in positions of power value your experience and judgment.
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Ultimate Guide to Facebook Advertising, 2nd Edition
Ultimate Guide to Facebook Advertising, 2nd Edition
By Perry Marshall, Keith Krance, and Thomas Meloche
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