Marketing

Free Market-Research Tools -- A Sampler
Market Research

Free Market-Research Tools -- A Sampler

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Where to Focus Your Business's Ad Dollars in the New Year
Advertising

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Grant Cardone on Closing the Sale
Closing the Sale

Grant Cardone on Closing the Sale

Watch the archived online chat with sales pro Grant Cardone, who answered your questions on how to close a sale.
Three Key Business Investments to Make in 2012
Marketing Ideas

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Seven Tips for Improving Pay-Per-Click Campaigns
Selling Online

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
The Holidays' Most Unique Big Business Social Media Campaigns
Social Media

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Targeting the 'It Girl' Customer
Finding Customers

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Seven Rules for Coping with Sales Rejection
Sales

Seven Rules for Coping with Sales Rejection

From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
A User's Guide to Facebook's New Timeline Feature
Online Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
How to Increase Social Sharing to Generate More Leads
Social Media

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Vote For Your Favorite Indie Merchant Gift
Marketing

Vote For Your Favorite Indie Merchant Gift

Which is your favorite gift in our Indie Merchant Holiday Gift Guide? Cast your vote for the Readers' Choice Award.
The Three Worst Daily Deal Mistakes and How to Avoid Them
Selling Online

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Five Strategies for a Winning Sales Presentation
Presentations

Five Strategies for a Winning Sales Presentation

How to put your best pitch forward, win over prospects and make more sales.
A Gift For Tangle-Free Listening
Marketing

A Gift For Tangle-Free Listening

The last item to make our Indie Merchant Holiday Gift Guide is a pair of Zipbuds earphones.
A Gift That Has All The Elements
Marketing

A Gift That Has All The Elements

Today's featured item from our Indie Merchant Holiday Gift Guide is this Periodic Table of Elements necklace made by My London Sun.
Social Networking Lessons of 2011
Social Media

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Forget the Pie -- It's Key Lime BBQ Sauce
Marketing

Forget the Pie -- It's Key Lime BBQ Sauce

The next item selected for our Indie Merchant Holiday Gift Guide is this tangy key lime BBQ sauce made by Reva Foods.
An Inside Look At Being a Wal-Mart Supplier
Make the Sale

An Inside Look At Being a Wal-Mart Supplier

What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Really, It's Not Sent From My iPhone
Marketing

Really, It's Not Sent From My iPhone

Need a present for the smartphone-obsessed person in your life? The latest entrant in our gift guide is this snail-mail stationery made by Red Letter Paper Co.
Seven Essential Apps for Your Sales Team
Apps & Software

Seven Essential Apps for Your Sales Team

These tools can make it easier to collect and access critical sales information on the go.
How Orabrush Cleaned Up On YouTube
Social Media

How Orabrush Cleaned Up On YouTube

Here's how one small business turned hygiene products into social media gold.
Is Your Business in a Post-Thanksgiving Sales Slump?
Make the Sale

Is Your Business in a Post-Thanksgiving Sales Slump?

A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.
Five Affordable Consumer Research Tools
Market Research

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
A Present for Your Pooch
Marketing

A Present for Your Pooch

Today's featured item from our Holiday Gift Guide is a dog treat pouch made by Sara Bella Upcycled.
How to Use Social Media for Research and Development
Social Media

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
What to Do When the Mailman Slows Your Business Down
Marketing Materials

What to Do When the Mailman Slows Your Business Down

Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
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