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Marketing

Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

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Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
February 5, 2014 in Online Marketing
Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter

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Find out how to use existing content to build your following and grow your brand.
February 5, 2014 in Social Media
Your SEO Checklist: 4 Steps to Optimizing Your Website

Your SEO Checklist: 4 Steps to Optimizing Your Website

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If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse

On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse

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In an exclusive interview with the 'Today' show, Zuckerberg says Facebook remains focused on its next big move.
February 4, 2014 in Social Media
How to Make Networking Suck Less

How to Make Networking Suck Less

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Meeting new people doesn't have to be dry and forced if you don't want it to be.
February 4, 2014 in Networking
You'll Never Guess Hulk Hogan's Latest Business Venture

You'll Never Guess Hulk Hogan's Latest Business Venture

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Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
February 4, 2014 in Branding
6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs

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When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
February 4, 2014 in Marketing Basics
Facebook Is More Addictive and Widely Used Than Ever

Facebook Is More Addictive and Widely Used Than Ever

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There has been a lot of talk about Facebook losing its grip, but a new report released on the eve of its 10th anniversary shows Facebook is increasingly dominant.
February 4, 2014 in Social Media
Keep Up on Social Media With These 5 Tools for Savvy Businesses

Keep Up on Social Media With These 5 Tools for Savvy Businesses

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These tools can save your business time, improve quality, increase interactions and help achieve your overall business goals.
February 4, 2014 in Social Media
Poll: What Was Your Favorite Super Bowl Commercial?

Poll: What Was Your Favorite Super Bowl Commercial?

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Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
February 4, 2014 in Advertising
Famed Photographer Predicts the Death of the 'Selfie'

Famed Photographer Predicts the Death of the 'Selfie'

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The 'selfie' fad may appear to be gaining steam, but legendary '60s photographer David Bailey gives it a 6-month shelf life.
February 4, 2014 in Social Media
Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's Puppies Win the Super Bowl Commercial Game

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BudweiserÂ’s 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
February 3, 2014 in Advertising
All Content Isn't Created Equal: Tips For Making Yours Top-Notch

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

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While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
February 3, 2014 in Online Marketing
A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

A Budding Entrepreneur Says 'I Quit' to Her Boss as Millions of People Watch

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Gwen Dean is leaving her full-time job as a machine engineer to follow her dream of being a full-time puppeteer. And she delivered the message to her boss in the form of a Super Bowl commercial.
February 3, 2014 in Advertising
What You Could Learn From Budweiser's Heart-Melting Ad

What You Could Learn From Budweiser's Heart-Melting Ad

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The beer company has been on a roll. Here's how you can apply its success to your marketing.
February 1, 2014 in Advertising
The Rise of 'Nudge' Advertising

The Rise of 'Nudge' Advertising

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With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
February 1, 2014 in Advertising
How You Give Back Provides Purpose to Your Personal Brand

How You Give Back Provides Purpose to Your Personal Brand

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A purpose should be a natural extension of your brand, whatever you decide it to be.
February 1, 2014 in Branding
Building Your Brand's Warmth and Competence

Building Your Brand's Warmth and Competence

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Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
February 1, 2014 in Branding

Delta (And We) Aren't Afraid to Love the 1980s

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Alf, Devo and side ponytails: A new in-flight safety video is so rad, we want to be gagged with a spoon.
January 31, 2014 in Marketing
These Fashion Startups Want to Declutter Your Closet

These Fashion Startups Want to Declutter Your Closet

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A look at three businesses that are reprogramming you to shop smarter.
January 31, 2014 in Branding
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

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GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
January 31, 2014 in Advertising
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

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Elevate your company's bottom line by realizing your brand's full potential.
January 31, 2014 in Branding
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

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Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
January 31, 2014 in Advertising
What I Learned Gambling $3 Million on the Worst Super Bowl Ads

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

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As this weekend approaches, it's time to remember to think bold and play tough to build your business.
January 30, 2014 in Advertising
6 Ways to Master SEO Without Google Analytics

6 Ways to Master SEO Without Google Analytics

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While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

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To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
January 30, 2014 in Branding
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