Marketing

How Brands Can Win With Snapchat
Social Media

How Brands Can Win With Snapchat

Tips for pros wondering how to use the social media app effectively.
Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp
Social Media

Zuckerberg: Facebook Has No Near-Term Plan to Monetize WhatsApp

Everyone will have to wait and see how 'Big Blue' can turn a profit on its recently acquired messaging service.
3 Techniques That Will Double Your Social Media Content With Half the Effort
Social Media

3 Techniques That Will Double Your Social Media Content With Half the Effort

Have better things to do than managing Twitter and Facebook? Consider these tips for doing more social media in less time and with less effort.
10 Easy Solutions to Business Writing Problems
Marketing

10 Easy Solutions to Business Writing Problems

These techniques can help you sharpen your text to better reach your intended audience.
The Venerable Press Release Remains the Cornerstone of Public Relations
Marketing

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
When Marketing Personalization Fails
Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Why It's Time to Rethink Your Content Marketing Strategy
Marketing

Why It's Time to Rethink Your Content Marketing Strategy

With more and more companies jumping on the content-marketing bandwagon, consumers are getting overwhelmed with too much information online. Entrepreneurs now need to revisit their strategy to stay ahead of the curve.
Social Media Karma and the Golden Rule
Social Media

Social Media Karma and the Golden Rule

The golden rule, 'treat others as one would like others to treat oneself' should always apply in the world of social media.
Facebook Reportedly Developing App for Anonymous Social Interaction
Social Media

Facebook Reportedly Developing App for Anonymous Social Interaction

The move marks an about-face from the company's founding mission, which sought to establish a digital network of actual identities.
Use Your Brand Positioning as a Compass for All Aspects of Your Business
Marketing

Use Your Brand Positioning as a Compass for All Aspects of Your Business

The statement can help you make strategic decisions, train your team and develop creative messaging.
Brands to Spend Big on Social Media This Holiday Season (Infographic)
Social Media

Brands to Spend Big on Social Media This Holiday Season (Infographic)

A new infographic from Offerpop breaks down where the money is likely to go, based on survey data.
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Marketing

Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products

Apple's former chief executive explains how the company mastered the art of selling customers an experience.
CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit
Marketing

CVS's Expensive Cigarette Ban Shows It Puts Brand Before Profit

The drug chain's big move and name change may lead to the loyalty of a powerful customer segment.
5 Proven Ways to Create Long-Lasting Customer Relationships
Marketing

5 Proven Ways to Create Long-Lasting Customer Relationships

There are tools and processes you can incorporate to support your customers every step of the way.
Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers
Social Media

Local Businesses: Facebook Now Offers Stalkerish Ads That Target Nearby Customers

Oh, the places Facebook knows your customers go! And live.
4 Tips for Getting Your Business in the News Without a Big PR Budget
Marketing

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
Twitter Sues Justice Department for Right to Reveal Surveillance Requests
Social Media

Twitter Sues Justice Department for Right to Reveal Surveillance Requests

The social-media company is the latest to speak up on speaking out about security issues.
2 Rules for Engineering Exceptional Upsides
Marketing

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
A CEO's Insider Secrets for Making the Sale
Marketing

A CEO's Insider Secrets for Making the Sale

Know your customer's corporate culture and respect it. Do your homework and don't bypass gatekeepers or skip the ranks.
How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message
Marketing

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Marketing

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths
Marketing

NYC Orders Ad Firm to Remove Tracking Beacons Installed in Public Phone Booths

The city initially gave the ad firm its approval to install tracking beacons in old-fashioned phone booths but reversed course when the public was made aware of the project.
Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm
Social Media

Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm

First there was bendgate. Now brace yourself for hairgate, the latest online uproar.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
How I Increased My Conversion Rate 135 Percent -- and You Can, Too
Marketing

How I Increased My Conversion Rate 135 Percent -- and You Can, Too

Want to increase conversions? You can. Here are some important tips.
Balance Product Development and Branding in Your Budget
Marketing

Balance Product Development and Branding in Your Budget

There's no one-size-fits all solution to startup spending. Avoid wasting hard-earned money. But don't skimp on these three things.
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