Marketing

5 Presentation Lessons From Apple's New Rock Star
Marketing

5 Presentation Lessons From Apple's New Rock Star

A VP at the company wowed the crowd at its recent developer conference. Here's how you can do the same at your next talk.
10 Tips for Mastering LinkedIn
Social Media

10 Tips for Mastering LinkedIn

Don’t be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Modern Marketers Need to Speak 'Engineer'
Marketing

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Marketing

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Even Your Stomach Contributes to Your Personal Brand
Marketing

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
How the World Cup Is Fueling a Social Media Frenzy (Infographic)
Social Media

How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Roughly 74 percent of viewers are expected to be on social media while watching the games, according to this infographic.
Don't Make These Social-Media Blunders That Businesses Keep Repeating
Social Media

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
3 Deadly Mistakes of Infographic Creation
Marketing

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Netflix Launches Food Truck to Promote 'Orange Is the New Black'
Marketing

Netflix Launches Food Truck to Promote 'Orange Is the New Black'

Starting this week, Crazy Pyes food truck will be serving up fruit pies and ice cream across the U.S.
5 Steps to Marketing That Resonates With Your Prospects
Social Media

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Top 10 Ways to Get People to Read and Respond to Your Emails
Marketing

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.
Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
7 Stats Show Mobile Marketing is Crucial for Your Business
Marketing

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
Why the PR Industry is Ripe for Disruption
Marketing

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
Cultivating the Right Attitude Turns Customers Into Followers
Marketing

Cultivating the Right Attitude Turns Customers Into Followers

Putting the customer at the center of all you do is the cornerstone of succeeding at any business.
The 80/20 Rule and How to Supercharge Your Sales and Marketing
Marketing

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Become a Master Communicator With These 5 Tips
Marketing

Become a Master Communicator With These 5 Tips

When we become more deliberate and intentional in the way we speak, we become more confident.
5 Keys to Making a Great First Impression
Marketing

5 Keys to Making a Great First Impression

These are the qualities of appearance make people instantly look like leaders.
5 Surefire Ways to Wreck Your Social Media Network
Social Media

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
6 Reasons to Delete Your Facebook Account Right Now
Social Media

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Why Investor Relations and Public Relations Should Work in Harmony
Marketing

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
Facebook Explains Why Organic Reach Is Dying
Marketing

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.
To Boost App Downloads, Boost Traditional Marketing Efforts
Marketing

To Boost App Downloads, Boost Traditional Marketing Efforts

Think outside the app store to get users excited about your mobile tool.
How to Succeed at Product Placement Without Celebrities
Marketing

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pinterest Now Offering Promoted Pins for All Businesses
Social Media

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
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