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Marketing

Building Your Brand's Warmth and Competence

Building Your Brand's Warmth and Competence

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Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
February 1, 2014 in Branding

Delta (And We) Aren't Afraid to Love the 1980s

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Alf, Devo and side ponytails: A new in-flight safety video is so rad, we want to be gagged with a spoon.
January 31, 2014 in Marketing
These Fashion Startups Want to Declutter Your Closet

These Fashion Startups Want to Declutter Your Closet

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A look at three businesses that are reprogramming you to shop smarter.
January 31, 2014 in Branding
The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

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GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
January 31, 2014 in Advertising
Do You Stand by Your Brand? It's Time for an Audit.

Do You Stand by Your Brand? It's Time for an Audit.

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Elevate your company's bottom line by realizing your brand's full potential.
January 31, 2014 in Branding
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

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Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
January 31, 2014 in Advertising
What I Learned Gambling $3 Million on the Worst Super Bowl Ads

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

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As this weekend approaches, it's time to remember to think bold and play tough to build your business.
January 30, 2014 in Advertising
6 Ways to Master SEO Without Google Analytics

6 Ways to Master SEO Without Google Analytics

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While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
How the Timbuk2 Brand Went From Basement to Famous

How the Timbuk2 Brand Went From Basement to Famous

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To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
January 30, 2014 in Branding
Want Your Ad to Go Viral? Get a TV Network to Ban It.

Want Your Ad to Go Viral? Get a TV Network to Ban It.

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For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
January 30, 2014 in Advertising
10 Must Attend Tech Conferences in 2014

10 Must Attend Tech Conferences in 2014

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These meetups are great opportunities to learn, network and get feedback.
January 30, 2014 in Networking
Want to Sell Your Ideas? Tell Engaging Stories.

Want to Sell Your Ideas? Tell Engaging Stories.

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People don't want to be barraged by numbers and statistics. Instead, connect with them on a personal level.
January 29, 2014 in Public Speaking
Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

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Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
January 29, 2014 in Marketing
5 Tips for Producing Direct Mail Copy That Sells

5 Tips for Producing Direct Mail Copy That Sells

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These strategies will help you craft a direct mail piece that will connect with your customer.
January 29, 2014 in Marketing Basics
5 Rookie Networking Fails and How to Avoid Them

5 Rookie Networking Fails and How to Avoid Them

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When you're trying to meet people in person, here are things you shouldn't do.
January 28, 2014 in Networking
4 Ways to Tell If Your Personal Brand Is in Danger

4 Ways to Tell If Your Personal Brand Is in Danger

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Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
January 28, 2014 in Branding
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

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The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
January 28, 2014 in Advertising
Experience Your Brand From Your Customers' Perspective

Experience Your Brand From Your Customers' Perspective

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Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
January 27, 2014 in Branding
Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter

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If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
January 26, 2014 in Social Media
Turning Content from 'Meh' to Wow With Storytelling

Turning Content from 'Meh' to Wow With Storytelling

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With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
January 24, 2014 in Online Marketing
5 Strategies for Generating Consumer Demand

5 Strategies for Generating Consumer Demand

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Tips on how to create excitement and buzz around your new product.
January 24, 2014 in Finding Customers
Is Your Marketing Message Getting Muddled?

Is Your Marketing Message Getting Muddled?

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When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
January 24, 2014 in Marketing
From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

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Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
January 24, 2014 in Branding
5 Tricks to Remembering Anybody's Name

5 Tricks to Remembering Anybody's Name

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Remembering names not only makes others feel valued, but opens the door to important connections.
January 24, 2014 in Networking
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

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No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
January 24, 2014 in Marketing Basics
The Next Big Thing on the Web: Sites Tailored for You

The Next Big Thing on the Web: Sites Tailored for You

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Dynamic website personalization is a powerful tool that can boost business.
January 23, 2014 in Online Marketing
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