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Marketing

5 Dead-Simple SEO Hacks to Save You Time

5 Dead-Simple SEO Hacks to Save You Time

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This tricks will boost your efficiency in attracting traffic to your site.
February 10, 2014 in SEO | Search Engine Optimization
'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

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An interview with Social Media Week founder Toby Daniels.
February 10, 2014 in Social Media
4 Ways to Use Humor as a Marketing Tool

4 Ways to Use Humor as a Marketing Tool

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Follow these tips and you'll be laughing all the way to the bank.
February 9, 2014 in Marketing
The Difference Between a Business and a Brand

The Difference Between a Business and a Brand

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How do you define what a brand is, and what does it take to get there?
February 8, 2014 in Branding
At New Marc Jacobs Concept Store, No Money Will Change Hands

At New Marc Jacobs Concept Store, No Money Will Change Hands

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Does social media carry an intrinsic dollar value? At Marc Jacobs' latest pop-up store in New York, the designer is throwing money out the window entirely.
February 8, 2014 in Social Media
POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

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To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
February 8, 2014 in Social Media
Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms

Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms

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Pinterest has added features to its mobile website that were previously on its native app and the desktop version of the site.
February 7, 2014 in Social Media
LinkedIn Buys Another Startup, Its Largest Acquisition So Far

LinkedIn Buys Another Startup, Its Largest Acquisition So Far

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This latest deal rings in at $120 million in cash and stock.
February 7, 2014 in Social Media
Marketing Was the Real Winner at the Super Bowl

Marketing Was the Real Winner at the Super Bowl

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Small businesses should follow the proven techniques of the big brands.
February 7, 2014 in Branding
Mobile Marketing and the Magic of Push Notifications (Infographic)

Mobile Marketing and the Magic of Push Notifications (Infographic)

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A new survey shows that if a customer downloads your brand’s app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
February 7, 2014 in Online Marketing
3 Ways Introverts Can Boost Their Personal Brand

3 Ways Introverts Can Boost Their Personal Brand

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Here's how you can gain more exposure for yourself without giving up too much of your personal space.
February 7, 2014 in Branding
Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

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As of late, Sir Richard Branson’s airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline can turn around its image and get back to flying high.
February 7, 2014 in Branding
Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

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Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
February 7, 2014 in Social Media
A Social Media Makeover in Just 7 Days

A Social Media Makeover in Just 7 Days

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Revamp your online presence in one week.
February 7, 2014 in Social Media
Investors Unnerved: Is Twitter Too Difficult to Use?

Investors Unnerved: Is Twitter Too Difficult to Use?

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The social media company's stock plunges 20 percent on report of slow user growth.
February 6, 2014 in Social Media
Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

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By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
February 6, 2014 in Branding
Business Dining: The Do's and Don'ts of Splitting the Check

Business Dining: The Do's and Don'ts of Splitting the Check

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When dining with clients or customers, it can be fairly simple to avoid the all-too-familiar discomfort and confusion of just who should pay the bill.
February 6, 2014 in Networking
A Jonas Brother's Baby, Brought to You by Procter & Gamble

A Jonas Brother's Baby, Brought to You by Procter & Gamble

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News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
February 5, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Jim Yu.

Have a Burning Business Question? Ask the Expert: Jim Yu.

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Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
February 5, 2014 in Online Marketing
Retweeting Content to Build Your Brand on Twitter

Retweeting Content to Build Your Brand on Twitter

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Find out how to use existing content to build your following and grow your brand.
February 5, 2014 in Social Media
Your SEO Checklist: 4 Steps to Optimizing Your Website

Your SEO Checklist: 4 Steps to Optimizing Your Website

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If you're looking to increase the number of people who find you online, use this four-step process as your primary strategy in the SEO wars.
On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse

On Facebook's 10th Birthday, Mark Zuckerberg Reflects on the Long Journey of Creating a Social Media Powerhouse

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In an exclusive interview with the 'Today' show, Zuckerberg says Facebook remains focused on its next big move.
February 4, 2014 in Social Media
How to Make Networking Suck Less

How to Make Networking Suck Less

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Meeting new people doesn't have to be dry and forced if you don't want it to be.
February 4, 2014 in Networking
You'll Never Guess Hulk Hogan's Latest Business Venture

You'll Never Guess Hulk Hogan's Latest Business Venture

BY
Following an unpredictable succession of endeavors, the wrestler is now throwing his hat into the website hosting ring with a new company entitled Hostamania.
February 4, 2014 in Branding
6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs

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When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
February 4, 2014 in Marketing Basics
Facebook Is More Addictive and Widely Used Than Ever

Facebook Is More Addictive and Widely Used Than Ever

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There has been a lot of talk about Facebook losing its grip, but a new report released on the eve of its 10th anniversary shows Facebook is increasingly dominant.
February 4, 2014 in Social Media
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