Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
How to Improve Your Google AdWords Campaign This Holiday Season
Marketing

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Social Media

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Smart Retailers Know There Is Plenty of Action After the Holidays
Marketing

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
Marketing

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales
Marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
18 Effective Social-Media Tools That Will Save You Time
Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Want a Black Friday Deal? Show Up Naked.
Marketing

Want a Black Friday Deal? Show Up Naked.

Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect
Marketing

7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect

Nobody wants to hear how great you are and your product is, they want to know you understand their problem and if you can help solve it.
Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract
Marketing

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones
Social Media

Now That Your Public Tweets Are Searchable, Here's How to Delete the Embarrassing Ones

While the Library of Congress is keeping the official record, Twitter users now have an easier way erasing their old, awkward tweets.
Are You Brave Enough to Be Vulnerable?
Marketing

Are You Brave Enough to Be Vulnerable?

Professionals are nervous to reveal their struggles at their place of work for fear it will open them up to judgment or criticism. But when making presentations, these types of stories can make all the difference.
Inventors Have a New Opportunity to Showcase Their Product on National TV
Marketing

Inventors Have a New Opportunity to Showcase Their Product on National TV

The immensely popular Today show has segment for new products but getting selected is about as challenging as creating that gadget you're selling.
How to Keep It Personal With Facebook Ads
Social Media

How to Keep It Personal With Facebook Ads

You can increase your conversion rate. You just need to treat Facebook Ads differently from other forms of marketing. Here's how.
For a Company to Rise Above the Rest, the CEO Must Engage on Social Media
Social Media

For a Company to Rise Above the Rest, the CEO Must Engage on Social Media

To stay ahead of the curve and gain a competitive advantage, CEOs need to be active on social media.
Don't Let Time Be a Deal Killer. Network Effectively.
Marketing

Don't Let Time Be a Deal Killer. Network Effectively.

Figure out how to collaborate to score referrals, make the right connections and close sales.
8 Online-Marketing Terms Business Owners Must Know
Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Why You Should Rethink Using a PR Firm
Marketing

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
#HashtagFails? 5 Tips That Will Change Your Fortune
Social Media

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Host a Delightful Dinner Party for Clients and Colleagues
Marketing

Host a Delightful Dinner Party for Clients and Colleagues

Put out a bit of you, showcasing your home, cooking and entertainment style and watch the business relationship grow. Here's how to pull off a complete evening.
Why a Landing Page Will Make or Break Your Facebook Ads
Social Media

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Social Media

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Marketing

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
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