Marketing

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.
Marketing

Market Research Has Lost Its Mojo. But Here's How It Can Get It Back.

Now more than ever, consumers want to collaborate with companies and help shape their future.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Marketing

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
A Benign Virus: Your Company's Content Shared Across Social Media
Social Media

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
7 Ways to Stop Your Business Blog From Crashing and Burning
Marketing

7 Ways to Stop Your Business Blog From Crashing and Burning

Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.
6 Reasons Social Media Is Your Secret Weapon in Customer Service
Social Media

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
5 Creative Ways Brands Can Leverage the Power of Pinterest
Social Media

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
The Crazy, Cool and Unsettling Ways Police Are Using Social Media
Social Media

The Crazy, Cool and Unsettling Ways Police Are Using Social Media

You can't fault the organization for staying current. But does live tweeting a sting operation go too far?
Make Marketing Simpler With These 5 Tech-Savvy Tools
Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.
Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore
Social Media

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.
Save Native Ads From the Slippery Slope of Deception
Marketing

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing
Social Media

Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing

Twitter is testing out a mute function that will make a user’s tweets disappear from your feed.
 From Mundane to Sublime: Turning Ordinary Items Into Must-Haves
Marketing

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
The Best Times to Tweet, Pin, Tumble and Post (Infographic)
Social Media

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
How to Create Content That's Meant to Be Shared
Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
An Expert's Guide to Steering a Conversation
Marketing

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Could Hiring Snobby Salespeople Boost Your Sales?
Marketing

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
2 Simple Tips for Networking With Influencers
Marketing

2 Simple Tips for Networking With Influencers

In this video, online marketing expert explains how you can network like a pro.
Why Marketers Should Care About Rich-Media Content
Marketing

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
4 Ways to Fall in Love With Twitter Again
Social Media

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Canadian Pizzeria Generates Buzz With $450 Pie
Marketing

Canadian Pizzeria Generates Buzz With $450 Pie

One way to catch customers' attention: break the record for the world's most expensive pizza.
Attention Service Companies: 5 Ways to Build Your Brand on a Budget
Marketing

Attention Service Companies: 5 Ways to Build Your Brand on a Budget

While product companies often have an easier time conveying their brand message, service-focused businesses also must have a strategy for creating their unique identity. Check out five ways to do it on a budget.
The Logic We Use to Unfriend on Facebook
Social Media

The Logic We Use to Unfriend on Facebook

Sometimes you have to cut ties with those in your online life.
8 Article Formats to Engage Your Customers and Get Them Clicking
Marketing

8 Article Formats to Engage Your Customers and Get Them Clicking

Try these methods of content delivery on for size, because you can never have too many choices.
5 Tricks to Stand Out on LinkedIn
Marketing

5 Tricks to Stand Out on LinkedIn

With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
Marketing

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
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