Marketing

Why Authoritative Content Is More Important Than SEO
Marketing

Why Authoritative Content Is More Important Than SEO

There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
How a Social Network in India Is Doing Social Good
Social Media

How a Social Network in India Is Doing Social Good

By giving a voice to those without economic power, Gram Vaani showcases the true power of the Internet.
Could Your Posts Pass Guy Kawasaki's Social Media Test?
Social Media

Could Your Posts Pass Guy Kawasaki's Social Media Test?

Tech guru Guy Kawasaki explains the special privilege that great social media earns.
6 Growth Hack Techniques You Can Try Today
Marketing

6 Growth Hack Techniques You Can Try Today

One of the best ways to understand growth hacking is to, well, get started doing it.
It's Time We Ditched the Term 'Cart' in Online Shopping
Marketing

It's Time We Ditched the Term 'Cart' in Online Shopping

With all the innovations we've seen, why is the experience of actually making a purchase on the web still so poor?
Increase Your Conversion Rates With These 7 Landing Page Must-Haves
Marketing

Increase Your Conversion Rates With These 7 Landing Page Must-Haves

Lots of traffic to your website won't equate to much if it leaves your potential customers angry and confused.
Tweeting With the Enemy -- 3 Tips for Interacting With Competitors on Social Media
Social Media

Tweeting With the Enemy -- 3 Tips for Interacting With Competitors on Social Media

Turning a blind eye to the actions of industry rivals is a great way to be caught off guard. You'll miss out on valuable insights that can help your company thrive.
10 Insider Tips to Conference Survival in 2015
Marketing

10 Insider Tips to Conference Survival in 2015

With must-attend events like SXSW, LeWeb, CES and NAB Show approaching, here is how to make the most out of your time and money.
There's Now a Course on the Art of Selfies
Social Media

There's Now a Course on the Art of Selfies

A U.K. education institute is offering a class on the 'art of self-portraiture.'
If Your Holiday Campaign Failed, Start Working on Next Year Right Now
Marketing

If Your Holiday Campaign Failed, Start Working on Next Year Right Now

Holiday shopping is an annual event but marketers need to plan for it throughout the year.
8 Types of Photos You Should Never Use on Your LinkedIn Profile
Social Media

8 Types of Photos You Should Never Use on Your LinkedIn Profile

You could get passed over on LinkedIn if your headshot stinks. Put your best face forward on the popular professional networking hub by not making these common and comical profile faux pas.
Cosmetic Firms Reinvent Their Marketing Using Instagram
Social Media

Cosmetic Firms Reinvent Their Marketing Using Instagram

Makeup companies market their wares using this burgeoning and photo-friendly social-media tool.
How to Find the Most Fascinating People on LinkedIn
Social Media

How to Find the Most Fascinating People on LinkedIn

So Barbara Walters created her list of 2014's most fascinating people. Here's an overview by another Walters, a publicist with ideas how to maximize this social-media tool to your benefit in 2015.
Attention Millennials: How to Excel at the Dying Art of Phone Conversations (Infographic)
Social Media

Attention Millennials: How to Excel at the Dying Art of Phone Conversations (Infographic)

Yes, people still talk on the phone. Here's a handy reminder of how to influence people when you do.
Generate Traffic With a Well-Rounded Content Marketing Strategy
Marketing

Generate Traffic With a Well-Rounded Content Marketing Strategy

Ready to take your website to the next level? Adding these four content strategies to your marketing plan offers a wealth of benefits.
A 3-Step Beginner's Guide to Social-Media Marketing
Social Media

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.
Integrate Social Media With Print Advertising to Boost Your Marketing
Marketing

Integrate Social Media With Print Advertising to Boost Your Marketing

Print media, in its many forms, is remarkably effective when leveraged artfully with online marketing.
Twitter Is Selling Ad Space in Your Following List
Social Media

Twitter Is Selling Ad Space in Your Following List

Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
5 Tips for Boosting Your Mobile-Marketing Platform in 2015
Marketing

5 Tips for Boosting Your Mobile-Marketing Platform in 2015

Make a New Year's resolution to optimize your marketing for mobile.
10 Brands That Made Bad Logo Decisions in 2014
Marketing

10 Brands That Made Bad Logo Decisions in 2014

Sometimes, reinventing your logo isn't the wisest move. Here are a few of our least favorite logo changes of the year.
The Entrepreneur's Guide to Creating Content That Gets Shared
Marketing

The Entrepreneur's Guide to Creating Content That Gets Shared

Creating content is just one part of the equation. You then have to make sure people are reading it and spreading the word.
4 Ways to Use Psychology to Win Your Competition's Customers
Marketing

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.
Vertical Gardens Exist. You're Welcome.
Marketing

Vertical Gardens Exist. You're Welcome.

Living walls are sprucing up retail spaces.
6 Things You Forget About When Building a Personal Brand
Marketing

6 Things You Forget About When Building a Personal Brand

While you might understand the basics of personal branding, there are a few things you're forgetting to include.
10 Great Social-Media Strategies to Boost Your Results and Save You Time
Social Media

10 Great Social-Media Strategies to Boost Your Results and Save You Time

There's no shortage of intriguing new social media strategies. Here's a look at some that can improve your results -- fast.
The 3 Ways Entrepreneurs Fail at Personal Branding
Marketing

The 3 Ways Entrepreneurs Fail at Personal Branding

While personal branding can help drive a company's success, too often entrepreneurs either ignore the strategy or screw up the execution.
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