Marketing

Guerrilla Marketing

Communicate Your Benefits

Here's how to figure out what your benefits are and how to best relate them to your prospects.
Networking

Speed Networking and Beyond

Launch yourself into a new circle of people waiting to talk to you.
Marketing

Rapper's Delight

As Notorious B.I.G. sang, 'If you don't know, now you know.' Find out what entrepreneurs can learn from the rap game.
Public Relations

Public Relations 2.0

Here's a look at how you can build awareness through social media.
Sales

Finder, Minder or Grinder: What's Your Sales Style?

Salespeople are like ice cream; they come in different flavors.
Online Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
Branding

Highlight Your Brand with a Favicon

Want to capture your web audience? Use a 'favorites icon.'
SEO | Search Engine Optimization

Top 4 SEO Site Design Mistakes

Learn what you should and shouldn't be doing to increase your site's search visibility.
Market Research

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.
Online Marketing

Google's New Ad Format

Learn how advertisers and publishers can benefit from Google's new advertising model that aims to turn ads into action.
Getting Press

The Multicultural Media Boom

Why you need to include multicultural media sources in your PR efforts
Inventing

How To Market A New Product

Start small and create a timeline for taking your product to national distribution.
Marketing Ideas

Create the Best Brochure

Use these tips for putting together a brochure that clearly gets your message across to potential customers.
Branding

Target the Right Niche

Looking for your niche? Here's how to find one that'll work for your business.
Networking

Why Introverts Can Be Great Networkers

You don't have to be a people person to network; you just have to be willing to listen.
Customer Loyalty and Retention

Building Repeat Business from Day 1

10 tips to ensure your new business venture will have the repeat customers it needs to survive.
Marketing Basics

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Closing the Sale

How to Close a Sale in the First 30 Seconds

Tap into customers' hidden wants to win their trust--and their business.
Online Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
SEO | Search Engine Optimization

The No. 1 SEO Tip

Learn how this single SEO secret can get you on the first page of Google.
Advertising

The Advertising Medium Is Not the Message

Learn 5 ways to make your advertising message more powerful--and more relevant--no matter what medium it's in.
Guerrilla Marketing

Gaining a Competitive Advantage

What are you doing to get ahead--and stay ahead--of the competition? It all comes down to the benefits you offer.
Public Relations

Optimize Visibility with Quality Photos

Including photographs can place your news release at the top of the pile.
SEO | Search Engine Optimization

Finding Your SEO Mate

Search engine optimization is an ongoing 'battle' that requires constant oversight in order for a Website to maintain high search engine rankings. Should you turn to the pros?
Networking

Debunking the Six Degrees of Separation

Do you believe that anyone in the world is only six people removed? Here's why that theory's wrong and what it means for networking.
Networking

Get More Referrals by Asking

Build asking for referrals into your daily activities and see the results.
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