Marketing

Four Steps to Launching a Loyalty Program
Customer Loyalty and Retention

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.
The Secrets of Successful Logos
Branding

The Secrets of Successful Logos

How Twitter, Digital Chocolate and SmugMug symbolized their brands.
Three Ways to Connect with Online Influencers
Online Marketing

Three Ways to Connect with Online Influencers

How to find the right social-media contacts to help market your business.
Online Marketing

Secrets to Using Facebook to Market Your Business

Make sure you take advantage of the massive audience the social network has to offer.
Four Ways to Improve Customer Service
Customer Service

Four Ways to Improve Customer Service

Follow these top tips to give customers exactly what they want.
Review: Capsule, CRM for Small Business
Customer Loyalty and Retention

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
How to Make Content Go Viral
Marketing

How to Make Content Go Viral

Four tips to publicize your own industry articles.
Three Tips to Design a Sales Compensation Plan
Sales How-To Guides

Three Tips to Design a Sales Compensation Plan

How to set commissions that motivate your team.
Six Ways to Get More Exposure for Your Blog
Marketing

Six Ways to Get More Exposure for Your Blog

Try these time-saving tools and tips to publicize your blog through social media.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
Customer Service

The Best Online Tools for Managing Your Business Contacts

Eight affordable and easy to use CRM options to keep you organized.
Social Media

The Top Six YouTube Sins (and How to Fix Them)

If you promote your business via video, don't keep making these mistakes.
How to Stay in Front of Your Referral Network
Starting a Business

How to Stay in Front of Your Referral Network

Online social networking is a great way to reconnect with your top contacts, and to make many more.
Innovation in the Social Age
Innovation

Innovation in the Social Age

Entrepreneur explores the innovation behind three companies -- Foursquare, Square and Zappos.
How to Create a Social Media Sweepstakes or Contest
Online Marketing

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.
How Social Media Can Rev Up Revenue
Online Marketing

How Social Media Can Rev Up Revenue

Social media helps local businesses better engage customers and boost revenue. Here's how to make it do the same for yours.
Building a Website

Beyond Bells and Whistles

A five-step primer on adding multimedia to your website
10 Steps to Getting Started in Social Media Marketing
Online Marketing

10 Steps to Getting Started in Social Media Marketing

Like it or not, you need social media to develop and protect your reputation, and to grow your business.
Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
Magazine

Masters of the Tweet

With more than 19,000 followers, Ben Parr is a social media pro. So, who does he follow?
How Social Media is Changing Business
Magazine

How Social Media is Changing Business

How social media is changing everything about the way we do business.
A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts
Marketing

A High-Tech Tool for Staying Up-to-Date on Your Clients and Business Contacts

Gist offers business users the chance to find a new social media order.
Five Key Ingredients of Lasting Brands
Online Marketing

Five Key Ingredients of Lasting Brands

How to protect your reputation while marketing through social media.
Small Marketing Changes With a Big Impact
Marketing Basics

Small Marketing Changes With a Big Impact

Try these seven low-cost ways to boost small-business sales.
The Marketing Magic Behind Harry Potter
Branding

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
How to Get on Thrillist
Sales

How to Get on Thrillist

Thrillist has crashed many a server when tipping its audience of young men to their products and establishments. Find out what the site looks for when sizing up pitches.
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