Marketing

Online Marketing

How to Measure Your Return on Your Social Media Investment

Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
Online Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
Seven Ways to Make Your Customers Love You
Finding Customers

Seven Ways to Make Your Customers Love You

With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.
Why Experimental Marketing May Be For You
Finding Customers

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
John Jantsch on How to Get More and Better Referrals
Finding Prospects

John Jantsch on How to Get More and Better Referrals

The author of 'Duct Tape Marketing' talks about his book 'The Referral Engine.' (15:38)
Five Ways to Use Twitter for Marketing That You Might Not Know About
Social Media

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods
Success Stories

Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods

This Web hub helps companies communicate their uniqueness and sell their goods.
Humility: An Undervalued But Crucial Business Asset
Self-Assessment

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Why You Shouldn't Wall Off Your Web Content
Building a Website

Why You Shouldn't Wall Off Your Web Content

Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
Chris Brogan on How to Build Deeper Relationships With Your Customers Online
Online Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand
Success Stories

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Craigslist Founder Launches a New Site to Connect Nonprofits
Networking

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
How Small Companies Are Marketing Through Facebook
Social Media

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
John Jantsch on How Not to Be a Boring Business
Low-Cost Ideas

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
How to Create Online Videos That Can Lead to More Sales
Finding Prospects

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
New LinkedIn Services Offer Networking Options for Small Businesses
Networking

New LinkedIn Services Offer Networking Options for Small Businesses

Consider trying out LinkedIn's new features for your business.
How to Map Out an M&A Brand Strategy
Branding

How to Map Out an M&A Brand Strategy

Here's a three-step approach to keeping your brand story straight and your customers in your camp through a roll up.
How ShareSquare Is Leading the QR-Code Marketing Pack
Business Ideas

How ShareSquare Is Leading the QR-Code Marketing Pack

This Los Angeles-based company helps fans connect with bands and brands using quick-response codes. Plus, a look at other game-changers in the social-media space.
The Most Overlooked Market for Small Business
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
When You're Hungry for Sales, Consider These Lead-Gen Tools
Finding Prospects

When You're Hungry for Sales, Consider These Lead-Gen Tools

If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
Insights: Creating an Authentic Brand
Branding

Insights: Creating an Authentic Brand

'It's important to not chase after cool... Do something that has substance and is very personal,' says entrepreneur Alex Calderwood.
Finding Customers With YouTube Video Ads
Finding Customers

Finding Customers With YouTube Video Ads

If making a video is out, consider advertising over top of one.
John Jantsch on Building Better Relationships, Faster, Using Social Media
Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
Ads by Google

'Trep Talk

Ask Entrepreneur

Have a Burning Business Question

Have a Burning Business Question?

Find answers. Discover how to. Ask an expert.
Ask Your Question
Most Shared Stories

Connect with Entrepreneur

Latest Videos

From the Entrepreneur Bookstore

Ads by Google