Marketing

SXSW's Customer Finding Tools of Tomorrow
Finding Customers

SXSW's Customer Finding Tools of Tomorrow

SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
How a Company Aiding Nonprofits Secured Venture Capital
Venture Capital

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
How to Harness the Power of Social Media Feedback
Customer Service

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
How Can I Cope with Rejection When Networking?
Networking

How Can I Cope with Rejection When Networking?

Ivan Misner, founder and chairman of BNI, on handling the fear of a negative response when seeking support from peers and other business contacts.
Parting Thoughts on SXSW Interactive
Starting a Business

Parting Thoughts on SXSW Interactive

South by Southwest Interactive may be over, but the lessons learned will carry on -- at least, until next year.
Google's Panda Puts Content Farms Out to Pasture
Online Marketing

Google's Panda Puts Content Farms Out to Pasture

See why Google's latest search algorithm, Panda, rewards original content.
How to Be Entrepreneurial With Giving
Marketing

How to Be Entrepreneurial With Giving

The American Red Cross is just one of many outlets for entrepreneurs interested in helping out the people of Japan.
'Water Gun Marketing' at SXSW
Guerrilla Marketing

'Water Gun Marketing' at SXSW

Just when you thought SXSW lost its edge. Here's some guerrilla marketing for you.
Building a Business in the 'Thank You Economy'
Customer Service

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
SBA Fine-Tunes Rules for Disadvantaged Firms
SBA and Government Funding

SBA Fine-Tunes Rules for Disadvantaged Firms

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
The Dailies at SXSW, Part Three
Marketing

The Dailies at SXSW, Part Three

Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
Using Social Media to Find the Right Customers
Finding Customers

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
The Dailies at SXSW, Part Two
Networking

The Dailies at SXSW, Part Two

Talk about a tough slog. SXSW is replete with free rides via Chevy, free food from FedEx and can't miss side parties.
At South By Southwest, Here's Your To-Do List
Branding

At South By Southwest, Here's Your To-Do List

For the lucky entrepreneurs in bright sunny Austin this week, here are a few musts to fill out your itinerary.
Starting Your Own Group Buying Site Without Joining Groupon
Selling Online

Starting Your Own Group Buying Site Without Joining Groupon

Group buying is growing by leaps and bounds. Get in on the action with a site of your own.
Six Tips for Building Buzz on a Budget
Marketing Basics

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
In Funding a Business, Your Home is Personal
Marketing

In Funding a Business, Your Home is Personal

With still tight credit conditions, taking out a home equity loan can be tempting. But it's a mistake.
Eight Tips for Surviving A Sales Slump
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
When a Groupon Promotion Went Wrong
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
How Ethnic Brands Grow Beyond Their Niche
Growth Strategies

How Ethnic Brands Grow Beyond Their Niche

Tapping the cultural uniqueness of a product might not be conducive to appealing to a broader customer base.
A Group Buying Site for Rich People
Marketing

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Richard Branson on Winning Customers' Trust
Branding

Richard Branson on Winning Customers' Trust

The British billionaire on how his publicity stunts helped build the Virgin brand.
How to Get Your Product into a Hollywood Movie
Marketing Ideas

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Three Steps to Start a Mobile Coupon Strategy
Online Marketing

Three Steps to Start a Mobile Coupon Strategy

A solid promotion plan can attract buyers and help create lasting customer relationships.
How to Get the Press to Write About Your Company
Getting Press

How to Get the Press to Write About Your Company

Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
Don't Hand Off the Chief Sales Officer Job
Tips from Experts

Don't Hand Off the Chief Sales Officer Job

When it comes to making sales and winning over investors, don't sell yourself short.
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