Marketing

Don't Let Time Be a Deal Killer. Network Effectively.
Marketing

Don't Let Time Be a Deal Killer. Network Effectively.

Figure out how to collaborate to score referrals, make the right connections and close sales.
8 Online-Marketing Terms Business Owners Must Know
Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Why You Should Rethink Using a PR Firm
Marketing

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
#HashtagFails? 5 Tips That Will Change Your Fortune
Social Media

#HashtagFails? 5 Tips That Will Change Your Fortune

Master use of this key identifier on social media channels and realize business results.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Host a Delightful Dinner Party for Clients and Colleagues
Marketing

Host a Delightful Dinner Party for Clients and Colleagues

Put out a bit of you, showcasing your home, cooking and entertainment style and watch the business relationship grow. Here's how to pull off a complete evening.
Why a Landing Page Will Make or Break Your Facebook Ads
Social Media

Why a Landing Page Will Make or Break Your Facebook Ads

Find out what your landing pages need in order to attract viewers and turn them into buyers.
What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?
Social Media

What's the Best Way to Spend 30 Minutes of Your Time on Social-Media Marketing?

Managing social media can be a full-time job. So, here's what you can do if you only have half an hour to spare.
How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers
Marketing

How to Quickly Create Facebook Landing Pages That Will Gain Clicks and Customers

Once prospects click on your ad, your landing page has to capture their attention, trigger their interests, and not let them go.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
The 4 Elements of the Most Persuasive Copy
Marketing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Right Business, Wrong Social Media Culture
Social Media

Right Business, Wrong Social Media Culture

When creating an online marketing strategy for your company, be sure to select the right platform.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google
Social Media

Facebook Reportedly Building 'Facebook for Work' to Compete With LinkedIn, Google

Instead of being banned at work, the company reportedly wants its platform to be embraced as a productivity tool.
The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
The 3 Goals to Set for Content-Marketing Success
Marketing

The 3 Goals to Set for Content-Marketing Success

For your content-marketing campaign to be a success, you need to determine what milestones you want to achieve and implement strategies to support these goals.
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
Social Media

The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons

The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
How to Distinguish Your Personal From Your Professional Brand Online
Social Media

How to Distinguish Your Personal From Your Professional Brand Online

Why it makes sense to create a dividing line between your personal and professional selves.
Why France Is Rebranding the 'Doggie Bag'
Marketing

Why France Is Rebranding the 'Doggie Bag'

A new campaign seeks to overcome long-held stereotypes that asking for leftovers is either stingy or piggish.
4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)
Marketing

4 Basic Steps to Turn Web Visitors Into Brand Ambassadors (Infographic)

A little marketing 101 on how to engage fans and convert casual visitors into evangelists.
Why Are So Many People Only Friendly When They Want Something?
Marketing

Why Are So Many People Only Friendly When They Want Something?

All we have to do is start nodding more. And start smiling more. Seriously.
What Great Brands Know: Stop Waiting for Perfection
Marketing

What Great Brands Know: Stop Waiting for Perfection

Learn what a minimum viable brand is and why you need one.
4 Ways to Use Drip Email Campaigns to Drive Conversions
Marketing

4 Ways to Use Drip Email Campaigns to Drive Conversions

'Dripping' is easy to set up with various platforms and makes your sales teams job easier. Here are some suggestions.
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