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Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

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Get ahead of the curve with these tips from marketing pro Perry Marshall.
January 22, 2014 in Online Marketing
Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

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The popular social-media site is toying with the idea of allowing users to add the animated images to their pinboards.
January 22, 2014 in Social Media
5 SEO Trends Every Entrepreneur Needs to Know for 2014

5 SEO Trends Every Entrepreneur Needs to Know for 2014

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From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Smart Twitter Guidelines to Follow

Smart Twitter Guidelines to Follow

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If you're new to Twitter, these guidelines can help you 'think before you tweet.'
January 21, 2014 in Social Media
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

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What all communicators can learn from one of the greatest speeches in American history.
January 21, 2014 in Public Relations
How OfficeMax Failed on the PR Front...Twice

How OfficeMax Failed on the PR Front...Twice

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OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
January 21, 2014 in Public Relations
Is Your SEO Strategy Ready for Google's New Algorithm?

Is Your SEO Strategy Ready for Google's New Algorithm?

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'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
January 20, 2014 in Online Marketing
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing
Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

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Take advantage of one of the biggest events of the year without breaking the bank.
January 18, 2014 in Advertising
7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

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From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
January 18, 2014 in Marketing
Tracking These 6 Metrics Could Boost Your Sales

Tracking These 6 Metrics Could Boost Your Sales

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If you're not tracking these numbers, you'll have a hard time growing.
January 17, 2014 in Sales
7 Ways Social Media Will Be More Expensive This Year

7 Ways Social Media Will Be More Expensive This Year

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Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
January 17, 2014 in Social Media
Contently's New $9 Million Crown Proves Content Is King

Contently's New $9 Million Crown Proves Content Is King

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Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
January 17, 2014 in Marketing Basics
LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

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The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
January 17, 2014 in Branding
Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

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Here are some of the business owners we love to follow on Twitter. We bet you'll find them inspiring, too.
January 17, 2014 in Social Media
Why You Should Sell First, Build Later

Why You Should Sell First, Build Later

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For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.
January 16, 2014 in Sales
How to Steal Your Competitor's Social Media Followers

How to Steal Your Competitor's Social Media Followers

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If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
January 16, 2014 in Social Media
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

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Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
January 16, 2014 in Branding
Seahawks Ban California Residents From Buying NFC Tickets

Seahawks Ban California Residents From Buying NFC Tickets

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The Seattle Seahawks' policy limits ticket sales to six U.S. states; California, home of the San Francisco 49ers, didn't make the list.
January 15, 2014 in Marketing
PR Lessons for Bridge Scandal-Hit Chris Christie

PR Lessons for Bridge Scandal-Hit Chris Christie

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As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
January 15, 2014 in Public Relations

4 Steps to Establishing Your Business on Review Sites

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If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
January 15, 2014 in Online Marketing
3 Tricks to Building Value When You Sell

3 Tricks to Building Value When You Sell

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If you want to set yourself up for failure, pitch features. If you want to be successful, focus on the end outcome.
January 15, 2014 in Sales
How Transparency Can Help You Succeed on Twitter

How Transparency Can Help You Succeed on Twitter

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Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
January 14, 2014 in Social Media
Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

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With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
January 14, 2014 in Branding
HBO Hedges on Social Media to Reach 'Challenging' Demographic

HBO Hedges on Social Media to Reach 'Challenging' Demographic

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In an unprecedented move, the network uploaded the first two episodes of 'Girls' onto its YouTube channel this morning, hoping to engage the show's online fan base.
January 14, 2014 in Social Media
Networking Tricks for College Treps

Networking Tricks for College Treps

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Being an entrepreneur requires a person to wear all sorts of hats - one being the ultimate networker. Here is how to get it done.
January 14, 2014 in Networking
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