Marketing

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
5 Ways People Hurt Their Credibility Without Even Realizing It
Marketing

5 Ways People Hurt Their Credibility Without Even Realizing It

What messages are your body signals sending to others? Read this and find out.
Are You Trying Too Hard on Social Media? This Website Will Let You Know.
Social Media

Are You Trying Too Hard on Social Media? This Website Will Let You Know.

This algorithm will help determine if you are annoying your followers and friends online or they want to see more of you.
6 Reasons to Make Your Business Human on Social Media
Marketing

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
5 Elements of an Irresistible Call to Action
Marketing

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Take a Tip from Bezos: Customers Always Need a Seat at the Table
Marketing

Take a Tip from Bezos: Customers Always Need a Seat at the Table

A close study of Amazon.com founder Jeff Bezos reveals one of the world's most innovative companies is rooted in one of the oldest ideas. The customer comes first.
How to Get the Word Out About a Product Adored by Customers
Marketing

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Branding With the Stars: Celebrity Tactics for Business Owners
Marketing

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
5 Steps To Build Trust Using Content Marketing
Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
8 Ways to Optimize Your Video Content and Improve Your SEO
Marketing

8 Ways to Optimize Your Video Content and Improve Your SEO

If you’re not using video content to promote your business, you’re losing out. Read this to find out how to get a seat at the table.
How to Maximize Your Reach on Twitter
Marketing

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Lessons in Customer Service From the World's Most Beloved Companies
Marketing

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
New Dating App Startup Aims to Be the 'Thinking Person's Tinder'
Social Media

New Dating App Startup Aims to Be the 'Thinking Person's Tinder'

A seven-man UK startup is looking to change the face of online dating with Loveflutter, which prizes personality as well as looks.
The Top 5 Pinterest Marketing Myths
Social Media

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.
Social Media

Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.

The social network takes another step to clean up our news feeds.
5 Keys To Making Your Business Thrive on Facebook
Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Lure Teetering Customers With Digital Coupons (Infographic)
Marketing

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
Google's Latest Search Update is a Reminder to Focus on Quality
Marketing

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
How to Create a Marketing Plan
Marketing

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
The Sweet and Simple Marketing Lesson From 'House of Cards'
Marketing

The Sweet and Simple Marketing Lesson From 'House of Cards'

You don't need data to prove that product demonstrating works. All you need is an audience and BBQ ribs.
Have We Met Before? Getting to Know Your Online Customers.
Marketing

Have We Met Before? Getting to Know Your Online Customers.

Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
6 Tips for Expanding Your Personal Brand on LinkedIn
Social Media

6 Tips for Expanding Your Personal Brand on LinkedIn

If your personal brand is on LinkedIn this is just the first step to unlocking all of its potential.
5 Ways to Tame Your Busy Schedule and Network Like a Pro
Marketing

5 Ways to Tame Your Busy Schedule and Network Like a Pro

Think you’re too busy to network? Hogwash. Here are tips for making the time to build those critical professional relationships.
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Marketing

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
3 Ways to Master the Hashtag
Social Media

3 Ways to Master the Hashtag

#amIdoingthisright?
 Useful and Easy Gets More People Sharing Your Content
Social Media

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
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