Marketing

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads
Marketing

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone’s notoriously poor battery performance.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
Marketing

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Should You Market Like Chipotle or Be Conversational?
Marketing

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
4 Ways Startups Can Build Relationships With Reporters
Marketing

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
8 Advanced Webmaster Tools You Should Be Using for Better SEO
Marketing

8 Advanced Webmaster Tools You Should Be Using for Better SEO

The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
How to Set Marketing Goals You Can Actually Achieve
Marketing

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody’s business.
Strategic Tips for Writing Contributed Articles
Marketing

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what’s required of them in the age of the Internet.
This Old-School Tool Can Help You Create a Positioning Statement
Marketing

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
Focus on the Big Picture, and Your Website Will Thrive
Marketing

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
An Expert Guide to Idea Curation: How to Get More Ideas for Great Content
Marketing

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open.
6 Warning Signs You May Be Dealing With an SEO Scam Artist
Marketing

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
'We're the Uber of X!'
Marketing

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
Is SEO a Necessary and Measurable Investment?
Marketing

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing
Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
Does Your Company Need a Spotify Playlist?
Marketing

Does Your Company Need a Spotify Playlist?

Customized music offerings could add to your company's brand profile, depending on your industry.
What You Can Learn About Marketing From an 'Icy' Phenomenon
Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
4 Ways to Get Media Attention Without a Press Release
Marketing

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
The 3 Most Important Elements of a Great Blog Post
Marketing

The 3 Most Important Elements of a Great Blog Post

Entrepreneur and online marketing expert Neil Patel discusses what every successful blog posts needs.
The Best Type of Social Network Is a Phone Call Away
Marketing

The Best Type of Social Network Is a Phone Call Away

As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most.
3 Tips to Rebrand Without Breaking the Bank
Marketing

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Gift Cards Are an Untapped Opportunity for Local Businesses
Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Marketing

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Consider These 5 Things When Adding Visuals to Social-Media Content
Social Media

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
Google’s HTTPS Search Algorithm Update, Keeping User Data Safe
Marketing

Google’s HTTPS Search Algorithm Update, Keeping User Data Safe

Google is starting to factor HTTPS into its search results.
5 Great Ways to Measure PR Success
Marketing

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
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