Marketing

YouTube Really Is the New Silver Screen
Social Media

YouTube Really Is the New Silver Screen

Ron Howard's studio recently announced it will develop and fund 14 short films from YouTube stars, while James Patterson's young-adult series 'Maximum Ride' will be turned into a YouTube series instead of a movie.
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
Marketing

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
3 Strategies for Raising Your Prices
Marketing

3 Strategies for Raising Your Prices

Sell quality and service. People don't complain about paying for value.
4 Ways Technology Can Help  'Clone' Your Best Salespeople
Marketing

4 Ways Technology Can Help 'Clone' Your Best Salespeople

Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
To Grab Today's Customers, It's Time to Go Native (Advertising)
Marketing

To Grab Today's Customers, It's Time to Go Native (Advertising)

Here are four steps to take to get started with a new content marketing campaign.
How to Shift the Culture of Your Sales Process
Marketing

How to Shift the Culture of Your Sales Process

In this podcast, Lewis Howes picks the brain of sales and marketing consultant John Jantsch.
Behind the Curtain of Yelp's Powerful Reviews
Marketing

Behind the Curtain of Yelp's Powerful Reviews

The website could bring in more customers, or scare them away. Can business owners do anything to fight back?
7 Tips for Feeding Your Website's Need for Speed
Marketing

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'
Social Media

Buzz Aldrin on the Future of Space Travel: 'Get Your Ass to Mars!'

The pioneering astronaut thinks that going to the moon again isn't a good use of our resources. Instead, he's got his eye on Mars.
How to Handle Social-Media Criticism
Social Media

How to Handle Social-Media Criticism

Sitting at a computer screen, people often get 'keyboard courage,' freely criticizing others without considering ramifications. When this happens to you, here is how to handle it.
Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.
Marketing

Afraid to Put Your Contact Info on Your Site? You Could Be Losing Sales.

If you run any type of online business, your customers – and the media – need to be able to contact you quickly and easily.
5 Strategies for Improving Calls and Increasing Sales
Marketing

5 Strategies for Improving Calls and Increasing Sales

The successful sales professional will begin all conversations from the prospective client’s point of view. Here's how.
Facebook Says Cheerleader's Chilling Hunting Photos Violate Its Community Standards
Social Media

Facebook Says Cheerleader's Chilling Hunting Photos Violate Its Community Standards

Facebook has scrapped graphic images showcasing Kendall Jones' hunting conquests -- but not in response to public outcry, the company claims.
Create Content That Gets Your Customers' Attention
Marketing

Create Content That Gets Your Customers' Attention

Content marketing dispenses content of all kinds, to all takers, all the time. What can you do to get your content noticed?
Use Humor to Get Your Marketing Message Noticed
Marketing

Use Humor to Get Your Marketing Message Noticed

Content that's laughed at is shared more often and is more memorable than "straight" messaging. Here's how to add a touch of humor will help to capture your target's attention.
Taylor Swift Has High Hopes for the Future of Taylor Swift-Like Music
Social Media

Taylor Swift Has High Hopes for the Future of Taylor Swift-Like Music

In an op-ed for The Wall Street Journal, the singer-songwriter proclaims: 'The music industry isn't dying…it's just coming alive.'
A Guide to Perfect Social Media Posts (Infographic)
Social Media

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
How to Increase Your Customer Referrals
Marketing

How to Increase Your Customer Referrals

Referrals from satisfied customers are the lifeblood of many business. Try these smart strategies to increase your word-of-mouth marketing.
How to Split Your Time Between Technical SEO and Content Marketing
Marketing

How to Split Your Time Between Technical SEO and Content Marketing

Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
Artfully Managing the Work of Your Creative Team -- But From a Distance
Marketing

Artfully Managing the Work of Your Creative Team -- But From a Distance

Whether those working on design or content projects are freelancers or on staff, here's some practices to shoot for to realize their best work.
What Kind of Trees Are the Customers You're Serving?
Marketing

What Kind of Trees Are the Customers You're Serving?

Client service is something that should be cultivated from the inception of a company -- not considered a form of damage control.
How to Recover From Any Google Penalty
Marketing

How to Recover From Any Google Penalty

A thorough look at penalties related to backlinks and Panda and what you can do if you get hit.
How the Library of Congress Images Can Add Pop to Your Fourth of July Posts
Marketing

How the Library of Congress Images Can Add Pop to Your Fourth of July Posts

Surprisingly, the Library of Congress offers a whole plethora of photographs to help your content stand out -- and not just on the Fourth of July. But you need to be careful not to violate any copyright laws.
The 6 PR Tips Every Startup Should Employ
Marketing

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
Marketing to Millennials? Make It Personal and Customized.
Marketing

Marketing to Millennials? Make It Personal and Customized.

Gen Yers are demonstrating strong new interests. Entrepreneurs would be wise to take notice.
This Office Has a Secret Entrance
Marketing

This Office Has a Secret Entrance

Your entrance sets a tone for your clients and your staff. Find out how this digital branding agency uses a hidden door to its headquarters to encourage creativity.
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