Marketing

How These 10 Marketing Campaigns Became Viral Hits
Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
The Science Behind Crafting Contagious Content
Marketing

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Is Your Marketing Plan Violating Pinterest's Updated Use Policies?
Marketing

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Can Twitter Be Used to Predict Crime?
Social Media

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Boost Reader Engagement With 9 Easy Subheading Tricks
Marketing

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
An Entrepreneur's Social-Media Plan for Success
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
What Types of Photos Should You Share on LinkedIn?
Social Media

What Types of Photos Should You Share on LinkedIn?

Looking to bolster your LinkedIn profile? You can now add photos from your phone.
5 Content Pieces You Can Create in 5 Minutes Or Less
Marketing

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Why Your Brand Should Be Posting on Facebook on Fridays
Social Media

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Instagram Improves 'Explore' Tab: What It Means for You
Social Media

Instagram Improves 'Explore' Tab: What It Means for You

Get ready to see more photos that are relevant to your interests.
Should You Focus on SEO or Pay-Per-Click Marketing?
Marketing

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
The Ethics Coach on Handling Social Media Attacks
Social Media

The Ethics Coach on Handling Social Media Attacks

How do you respond when an employee lashes out on Twitter?
8 Writing Strategies for People Who Say They Can't Write
Marketing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Here's What Happens When Facebook Advertising Fails
Social Media

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Social Media

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
A Simple Trick for Finding Top-Notch Writers to Create Your Content
Marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
How Men and Women Use Mobile and Social Media Differently (Infographic)
Social Media

How Men and Women Use Mobile and Social Media Differently (Infographic)

While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
How Often Should I Update My Website?
Marketing

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
3 Social Media Marketing Plans for Every Startup Budget
Marketing

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
WATCH: Dads Get Their Own #WorldsToughestJob Video
Social Media

WATCH: Dads Get Their Own #WorldsToughestJob Video

You’ve probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.
Overcome Short Attention Spans with 'Micro-Content'
Marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Why Facebook Might Love Your Mother More Than You Do
Social Media

Why Facebook Might Love Your Mother More Than You Do

Mothers are some of the most engaged people on Facebook, so make sure your business has a Mother’s Day campaign ready.
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Social Media

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
TV Interview Tips From a Former Presidential Campaign Spokeswoman
Marketing

TV Interview Tips From a Former Presidential Campaign Spokeswoman

Television interviews are a high-stakes game that can pay major dividends. With these strategies, you’ll be able to enhance your ability to get your message across.
3 Tricks to Create Premium Video Content on a Budget
Marketing

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Social Media

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
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