Marketing

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Classified Ad Basics

Inexpensive and easy, classified ads are the most economical way to get attention for your business.
Marketing Materials

8 Image-Building Tips

Put a positive spin on sales by creating a professional image.
Customer Service

Getting Customers to Complain

If none of your customers are complaining, start worrying. Because it's the wheels that don't squeak that should concern you. Here's how to encourage customers to speak up.
Marketing

Ring up Holiday Sales

7 ways to boost online sales during the year's busiest shopping season
Sales Techniques

Breaking Through Your Customers' Defense Barriers

Before you get down to the business of selling, you must establish rapport with your prospects. This sales expert can show you how.
Sales Techniques

Overcoming the "It Costs Too Much" Objection

The price of your product doesn't have to be a hurdle any longer. Try these techniques for getting past "no."
Sales Techniques

It Really Is What You Say That Counts

Don't scare off your prospects with the wrong words. Here are five terms you should avoid--and what you should say instead--to help you close the deal.
Guerrilla Marketing

Choosing Your Marketing Weapons

The same combination of tactics won't work for every entrepreneur, so how do you pick what's right for your company?
Networking

Why We Need to Teach Networking

Relationship-building courses have yet to become a business school requirement. Isn't it time that changed?
Marketing Materials

Selecting Stationery

Choose letter-perfect stationery to convey a professional business image.
Marketing Materials

Designing Your Sign

Create signage that catches customers' attention.
Customer Service

Using Customer Complaints to Your Advantage

Negative feedback can help you build better customer relationships and a stronger business.
Marketing Plan

Market Planning Checklist

Use this list to develop your marketing plan.
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Radio Ads: How Long Should They Be?

Everything you need to consider when choosing between 15-, 30- and 60-second spots
Market Research

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.
Sales Techniques

5 Ways to Land a Big Account

Landing a large account doesn't have to be out of your reach. With these 5 strategies, your company will be on its way up.
Negotiating

Speak Up

Hate to negotiate? That's still no excuse to avoid learning this skill.
Tips from Experts

Green With Envy?

Don't let the green-eyed monster capsize your team. Use these techniques to bring a sales superstar onboard without rocking the boat.
Marketing Ideas

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.
Advertising

Lights, Camera, Action!

Do you dream of promoting your business on Oprah or the Today show, but don't know where to start? Here's the inside scoop on harnessing the power of TV--so get ready for your close-up.
Public Relations

Climbing the Media Ladder

PR tips for getting your company written about
Public Speaking

How to Get Started in Public Speaking

Want to promote your business through public speaking? Start with these steps.
Public Relations

The Responsibility Factor

Making social responsibility work for you
Public Relations

Special Events

Make a splash by holding a special event for your business.
Networking

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
Guerrilla Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
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