Marketing

Marketing Basics

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
Negotiating

Pick Your Battles

Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.
Marketing Ideas

But Wait, There's More

The benefits of "gift with purchase"
Advertising How-To Guides

Total Recall

Find out what the latest research can teach you about creating ads your prospects won't forget.
Networking

Building a Think Tank for Your Business

Use existing contacts and make new ones to create your own expert network.
PR Basics

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
Sales Techniques

Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.
SEO | Search Engine Optimization

Use the Net to Find Customers for Your Service

Selling a service online is not that different from selling a product online.
Advertising 101

Selecting the Most Effective Advertising Media

How can you tell if your ads are reaching the right audience and generating the best response?
Getting Press

Getting the Right Word Out to Reporters

How to communicate your key messages in press interviews
Customer Service

At Your Service

Is your service center living up to its potential? Find out how to get all you can from yours.
Tips from Experts

Along for the Ride

Losing touch with your reps? Regular ride-alongs can help keep the connection alive.
Marketing Materials

Words to the Wise

Has your marketing copy lost its punch? Kick it up a notch with these words that work.
Negotiating

Nothing Personal

Winning at negotiation means learning what to bring to the table--and what to leave at home.
Presentations

The Burning Questions

Before deciding on a kiosk, be sure you've answered three essential questions.
Networking

Creating an Effective Business Card

The right business card will help you make a great first impression.
Public Relations

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
Advertising

Determining Ad Rep Commissions

Should you pay your ad reps before or after the money comes in?
Sales Techniques

6 Common Sales Myths

Think you're a terrible salesperson? Get over these classic misconceptions, and you'll be on the road to being a sales superstar.
Customer Service

Talking Shop

Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.
Negotiating

A Tug of War

You can't have it all. To negotiate successfully, you've got to master the art of give and take.
Tips from Experts

Straight to the Outsource

Feeling the crunch? Then it may be time to look outside your company for help.
Sales Techniques

Breakthrough Performance

Five stellar ways to steal the show from your competition
Networking

Incentive Programs That Really Work

Get creative in your efforts to drum up new business by encouraging existing customers to send friends your way.
PR Basics

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
Presentations

Mastering the Face-to-Face Meeting

How to talk less and listen more the first time you meet a prospect in person
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