What small-business owners should know before slashing prices.
Use these expert tips to create content that gets you noticed.
These days, everyone's a haggler. How to give your clients what they want without giving away the store.
Not always. Have a process in place to fire troublesome clients.
Your Business Plan
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Make better connections with e-mail list sign-ups and opt-outs.
Your copy should stimulate a sensory reaction that compels readers to buy.
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Targeting Niche Markets
Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
Use strategic associations to keep your business afloat during economic storms.
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Take advantage of today's market with these tips.
Jim Safka listened to his customers and they led him to business success.
If you want to create buzz, you have to give up control.
Use these creative methods to grow your business--your bottom line will thank you.
Andrew Lock's video blog has the tools and the wit to 'edu-tain' you.
Budget your time wisely--or risk being ruled by the internet.
Our interactive timeline highlights some historic examples of humor in marketing.
Tips from Experts
Looking to increase your leads and sales? Entrepreneur's Sales Tip of the Week will help you improve your sales strategies.
To keep your customers coming back, provide more reasons to appreciate what you offer.
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Use these lean marketing tactics to grow your business during lean times.
Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
Thanks to her wildly popular YouTube tutorials, Lauren Luke's gone from cab dispatcher to makeup mogul.
3 ways to boost your courage under pressure.
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