Marketing

Customer Service

Adding Value: The Future of Marketing

Cut through the advertising noise by marketing with meaning.
Online Marketing

Create Measurable Impact

Web metrics numbers are only as good as what you do with them.
Marketing

Quiz: Do You Need a Marketing Makeover?

Ask these questions to learn whether your marketing strategy needs a tune-up.
Designing From Scratch
Success Stories

Designing From Scratch

With little background, a husband-and-wife duo brought their graphic design business to the forefront of the industry.
Selling Online

Marketing Locally? Think Globally

Thinking outside the borders can expand your customer base.
Customer Service

Celebrate Your Customers

Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Online Marketing

Give Your Website a Personal Touch

Use these 3 tips to connect with your online customers.
Startup Basics

3 Steps to the Right Marketing Mix

How to create a marketing mix that will get your business off to a flying start.
Online Marketing

Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.
Startup Basics

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
Online Marketing

Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of 'social media terrorism.'
Low-Cost Ideas

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Sales Techniques

Do the Math on Discounts

What small-business owners should know before slashing prices.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
SEO | Search Engine Optimization

5 Easy Ways to Optimize Your Website for Bing

If you've never bothered with Microsoft's search offerings before, now's the time to start.
Your Business Plan

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Customer Service

Is Every Customer a Good Customer?

Not always. Have a process in place to fire troublesome clients.
Is That the Best You Can Do?
Negotiating

Is That the Best You Can Do?

These days, everyone's a haggler. How to give your clients what they want without giving away the store.
Online Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Targeting Niche Markets

Who Is Jason Sadler, and Why Should You Care?

Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
Appeal to Consumers' Five Senses
Marketing Basics

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Branding

Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Networking

Anchor Your Network with Strong Relationships

Use strategic associations to keep your business afloat during economic storms.
Success Stories

Chegg: Rebelling Against the Textbook Racket

Jim Safka listened to his customers and they led him to business success.
Ads by Type

Print Ads: A Bargain for Buyers

Take advantage of today's market with these tips.
Getting Press

Set Your Company's Message Free

If you want to create buzz, you have to give up control.
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