Marketing

Negotiating

Digging Up the Dirt

By scouring the public record, deal-makers can play detective, too.
Sales Techniques

Sales Letter Makeovers

Quit sending out sales letters that leave your prospects yawning. Time to wow them with a letter that gets results.
Sales How-To Guides

How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Presentations

Making a Stellar Presentation That's a Seller

These tips from our Sales Expert will help you adapt your presentation to your audience so you get a better response from prospects.
Sales

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.
Customer Service

9 Tools for Building Customer Loyalty

Don't let customers go after one purchase. Win them back with a follow-up program.
Presentations

Business Opportunity Regulation States

Before you buy into a business opportunity, find out if your state regulates them and how the laws can protect you.
PR Basics

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Networking

Developing a Networking Contact Sphere

Forming symbiotic relationships with other entrepreneurs may help you boost business.
Sales Techniques

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Sales Techniques

Deciding Whether to Make a Presentation

Before you invest any resources in preparing a sales presentation, use these tips to decide if it's worth it.
Networking

6 Ways Others Can Promote Your Business

When people ask if they can help you, be prepared to say yes with these simple strategies.
Marketing Ideas

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
Advertising 101

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
Negotiating

Burnout Busters

Find out how to keep your cool when your deal gets hot.
Tips from Experts

Full of Hot Air

How to handle big egos on your sales team before they're blown out of proportion
Sales Techniques

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Ads by Type

Nothing but Net

Offline advertising--who needs it?
SEO | Search Engine Optimization

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Tips from Experts

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Tips from Experts

Higher Power

10 secret weapons that will make you a hands-on leader for your sales team
Public Relations

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Presentations

10 Steps for Successful Sales Meetings

Use these tips to master this crucial piece of your sales process.
Finding Prospects

6 Steps for Turning Cold Calls Into Hot Sales

Overcome your fear of cold calling with these tips.
Sales Techniques

7 Tips for Writing Dynamic Sales Letters

Beat your writing--and sales--block with these great tips.
Public Speaking

How to Generate Publicity

Boost your business to the next level by promoting yourself as an expert or author.
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