Cut through the advertising noise by marketing with meaning.
Web metrics numbers are only as good as what you do with them.
Ask these questions to learn whether your marketing strategy needs a tune-up.
With little background, a husband-and-wife duo brought their graphic design business to the forefront of the industry.
Thinking outside the borders can expand your customer base.
Instead of saying 'thank you,' show customers some real appreciation by giving them your time.
Use these 3 tips to connect with your online customers.
How to create a marketing mix that will get your business off to a flying start.
Position yourself as an authority and gain market share with instructional content.
Don't waste your startup funds on marketing tactics that cost more than they're worth.
Protect your reputation from acts of 'social media terrorism.'
Instead of jumping from trend to trend follow these six steps for marketing that really works.
What small-business owners should know before slashing prices.
Use these expert tips to create content that gets you noticed.
Your Business Plan
Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Not always. Have a process in place to fire troublesome clients.
These days, everyone's a haggler. How to give your clients what they want without giving away the store.
Make better connections with e-mail list sign-ups and opt-outs.
Targeting Niche Markets
Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
Your copy should stimulate a sensory reaction that compels readers to buy.
Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
Use strategic associations to keep your business afloat during economic storms.
Jim Safka listened to his customers and they led him to business success.
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Take advantage of today's market with these tips.
If you want to create buzz, you have to give up control.
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