Marketing

4 Tips for Making Memorable Vine Videos
Social Media

4 Tips for Making Memorable Vine Videos

Jerome Jarre and Rudy Mancuso of GrapeStory offer expert advice on how to make your Vines worth watching.
Write a Winning Advertising Campaign on Google AdWords
Social Media

Write a Winning Advertising Campaign on Google AdWords

One expert explains why entrepreneurs should capitalize on this 'amazing ad machine.'
9 Mistakes Businesses Make on Social Media (Infographic)
Social Media

9 Mistakes Businesses Make on Social Media (Infographic)

Going into social media with a 'how hard can this be?' attitude is a recipe for failure.
6 Ways to Land Your First Client
Marketing

6 Ways to Land Your First Client

As a new entrepreneur, to obtain referrals you have to have clients. But where do you get started?
How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend
Marketing

How to Market to Gen Z, the Kids Who Already Have $44 Billion to Spend

The younger siblings of millennials already have enormous buying power and have emerged as a distinct consumer demographic.
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
What You Must Look for When Hiring Your First Head of Marketing
Marketing

What You Must Look for When Hiring Your First Head of Marketing

When hiring someone to lead your marketing efforts, make sure they possess these characteristics.
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Marketing

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Smaller Online Retailers Seem Immune to the Holiday Frenzy
Marketing

Smaller Online Retailers Seem Immune to the Holiday Frenzy

Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
Marketing

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
5 Google Results That Can Destroy Your Career
Marketing

5 Google Results That Can Destroy Your Career

What people find when they Google your name can quickly derail your professional efforts.
5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers
Marketing

5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers

Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Marketing

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Here are 5 Ways GIFs Can Amplify Your Content
Marketing

Here are 5 Ways GIFs Can Amplify Your Content

While at times GIFS get a bad rap, if used correctly they can punch up your content and differentiate your blog from others.
5 Tips for Boosting Sales on Pinterest
Social Media

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
Customers Demand These 2 Fundamental Aspects of Authentic Brands
Marketing

Customers Demand These 2 Fundamental Aspects of Authentic Brands

A recent survey of 12,000 people revealed the companies they believe to be most genuine possess these two traits.
Crafting Your Social Media Policy: What Experts Advise
Social Media

Crafting Your Social Media Policy: What Experts Advise

Make sure your staff understands what's expected on your social media platforms.
Let's Get Visual: Photos Can Tell Your Story Online
Social Media

Let's Get Visual: Photos Can Tell Your Story Online

Think in pictures to boost engagement online.
Richard Branson Says Costumes Can Be a Boon for Business
Marketing

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.
Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides
Social Media

Twitter Demotes Recently Hired Product Chief, Names a New One as Engagement Slides

Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company.
The Supreme Sales Advantage of a Family Business Is the Family Story
Marketing

The Supreme Sales Advantage of a Family Business Is the Family Story

Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
What You Need to Know About Google's Penguin 3.0
Marketing

What You Need to Know About Google's Penguin 3.0

The latest iteration of Penguin is no earthquake, unless you've been taking shortcuts to build traffic to your site.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
A Checklist of 8 Best Practices for Successful Video Campaigns
Marketing

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
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