Marketing

Why Every Entrepreneur Should Focus on Local SEO
Marketing

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
4 Steps to Ensuring Customer Experience Comes First
Marketing

4 Steps to Ensuring Customer Experience Comes First

Fashion the touch points and interactions so critical for captivating today's empowered consumers.
3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Marketing

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Organic reach has plummeted. You need to think of social media as just one facet of a diverse marketing plan.
Good Companies Make You Think. Great Companies Make You Feel.
Marketing

Good Companies Make You Think. Great Companies Make You Feel.

Kevin Roberts, global CEO of advertising giant Saatchi & Saatchi, says that, to get people to fall in love with your product or service 'beyond reason,' you have to get them to feel.
Content Marketing Strategies You Can Steal
Marketing

Content Marketing Strategies You Can Steal

The best in the biz give their tips on how to be a best-in-class content marketer.
Leverage Emotion to Design a Product They Can't Live Without
Marketing

Leverage Emotion to Design a Product They Can't Live Without

Every addicting product or service shares certain essential qualities. Here's author Nir Eyal's primer on why maximizing habit-forming triggers is so important.
For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales
Marketing

For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost Sales

Service-based businesses tend to struggle with promotions during the holiday season. Instead of letting this busy time of year pass you by, focusing on these tips to boost your sales.
How to Optimize Google Search Results for Pictures as Well as Words
Social Media

How to Optimize Google Search Results for Pictures as Well as Words

SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
32 Alternatives to 'A Lot'
Marketing

32 Alternatives to 'A Lot'

Do you find yourself using the term 'a lot' with regularity? Break the habit with these more-specific synonyms.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Tips for Running an Awesome Holiday Marketing Campaign (Infographic)
Marketing

Tips for Running an Awesome Holiday Marketing Campaign (Infographic)

We have takeaways to make your holiday season a lucrative one.
3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Marketing

3 Must-Have Tools to Take the Guess Work Out of Content Marketing

Success as a content marketer is a combination of inspiration and analytics. At least the analytical part is getting easier.
Step Up Your Link Strategy to Get Better Search Results (Infographic)
Social Media

Step Up Your Link Strategy to Get Better Search Results (Infographic)

Getting noticed on the Internet starts with good content. Knowing how to leverage it is the real key to success.
Customer Support Is More Than High Scores
Marketing

Customer Support Is More Than High Scores

Even great data cannot guarantee good decision-making. Without context, data is meaningless.
6 Memory Factors to Consider as You Craft Your Business Name
Marketing

6 Memory Factors to Consider as You Craft Your Business Name

Keeping in mind the process of encoding and storing, here are a few methods to consider when starting up.
5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide
Marketing

5 Incredible Ways to Get Your Product, Service or Business in a Holiday Gift Guide

When it comes to the holiday season, features in gift guides could make you a tidy fortune for your business.
How to Improve Your Google AdWords Campaign This Holiday Season
Marketing

How to Improve Your Google AdWords Campaign This Holiday Season

With online shoppers becoming increasingly nocturnal this holiday season -- and likely to click on a dozen websites before making a purchase -- it's critical to tap into evolving consumer habits.
To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions
Social Media

To Keep Your Brand's Social Engagement Strong, Focus on These 3 Questions

When you have the brand right and everyone in your company is breathing into it, you can use social media as a way to keep the authentic engagement going.
Smart Retailers Know There Is Plenty of Action After the Holidays
Marketing

Smart Retailers Know There Is Plenty of Action After the Holidays

Here are three promotions to boost sales after Santa Claus leaves town.
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
Marketing

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales
Marketing

4 Ecommerce Basics to Put the Jingle Into Your Holiday Sales

Maximizing business during the holidays isn't magic,, just doing everything you do all year at a much higher level.
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
18 Effective Social-Media Tools That Will Save You Time
Marketing

18 Effective Social-Media Tools That Will Save You Time

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.
Want a Black Friday Deal? Show Up Naked.
Marketing

Want a Black Friday Deal? Show Up Naked.

Desigual is hosting an 'Undie Party' where the first 100 customers who show up wearing only their underwear on Nov. 25 receive a free outfit.
7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect
Marketing

7 Strategies for Tailoring a Custom-Fit Sales Pitch for Each Prospect

Nobody wants to hear how great you are and your product is, they want to know you understand their problem and if you can help solve it.
Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract
Marketing

Widow Brings Husband's Ashes to T-Mobile Store After Company Refuses to Cancel His Contract

A 56-year-old widow from Wales has said that it was easier -- procedurally speaking -- to bury her late husband than to cancel his T-Mobile cell phone contract.
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