Marketing
LinkedIn Improves Search Features for Job Seekers, Employers
BY Brian Patrick Eha
New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Meeting New Clients and Contacts Through Networking
BY Entrepreneur Staff
Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
Fast, Furious and Humorous: Sound Bites From Social Media Week
BY Jason Fell
A collection of tweets from attendees during the big social media event in New York City.
Marketing to Seniors: Online Versus Offline
BY Dan S. Kennedy & Chip Kessler
Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
4 Quick Tips for Using Social Media for Customer Service
BY Jason Fell
Expert advice from panelists at New York's Social Media Week.
The Oscars: How to Get Your Swag Inside the Celebrity Bag
BY Gina Roberts-Grey
If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
BY Brian Patrick Eha
Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
BY Cynthia Boris
What you need to know before getting started with the new short video recording app.
Branding Lessons from the Oscars
BY Karen Leland
What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
6 Steps to Connecting With Influential People
BY Gwen Moran
How to create a more powerful network.
Play Video New to Digital Marketing? How to Keep 'Face Time' With Customers (Video)
BY Colleen DeBaise
Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
5 Lessons for Brands From the Burger King Twitter Hack
BY Kevin Allen
The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The ABCs of Twitter, Part II
BY Ted Prodromou
The second in our two-part series offers an insider's guide to the most common Twitter terms so youâll understand the basics when you start Tweeting.
7 Steps to Get Publicity for Your Business
BY Entrepreneur Staff
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
3 Social Media Lessons from Ford
BY Jason Fell
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
3 Ways to Make Your Brand Memorable on Social Media
BY Lindsay LaVine
Advice from business leaders who have mastered the art of social media marketing.
The ABCs of Twitter, Part I
BY Ted Prodromou
This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
No Marketing Budget? 3 Proven Strategies for Direct Selling
BY Michael Costigan
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
10 Marketing Masterworks
BY Jennifer Wang
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
BY James Wedmore
What you need to know when it comes to creating videos people can find and will want to watch.
How to Design Your Business Logo
BY Entrepreneur Staff
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
BY Brian Patrick Eha
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
SBA Debuts New Market Research Tool for Small Business
BY Randy Myers
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Play Video 3 Tips for Branding Your Growing Business (Video)
BY Colleen DeBaise
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Defining Your Market in 7 Steps
BY Entrepreneur Staff
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Finding Your Marketing Competitive Advantage
BY Jay Conrad Levinson and Jeannie Levinson
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.Ads by Google
60 Second Solutions
How to Learn 'Tech Speak'
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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