Marketing

21 Ways to Make Your Boring Trade Blog Interesting
Marketing

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
How Fusion Marketing Could Help Your Business
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
Why This Retailer Still Insists on Printing a 12-Pound Catalog
Marketing

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List
Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
5 Extremely Effective Content Marketing Formats
Marketing

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
9 Steps to Get Your 'Social-Selling' Program Off the Ground
Social Media

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers
Marketing

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
How Landing a Brand Licensing Deal Can Boost a Manufacturers
Marketing

How Landing a Brand Licensing Deal Can Boost a Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Take a Cue From 'Game of Thrones' in Content Marketing
Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Reviving an Old Brand = Nostalgia Driven Profit
Marketing

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Social Media

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
5 Reasons Why Pay Per Click Ads Work for Small Budgets
Marketing

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.
Which Social Media Accounts Really Matter and Why
Social Media

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
5 Presentation Lessons From Apple's New Rock Star
Marketing

5 Presentation Lessons From Apple's New Rock Star

A VP at the company wowed the crowd at its recent developer conference. Here's how you can do the same at your next talk.
10 Tips for Mastering LinkedIn
Social Media

10 Tips for Mastering LinkedIn

Don’t be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Modern Marketers Need to Speak 'Engineer'
Marketing

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Marketing

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Even Your Stomach Contributes to Your Personal Brand
Marketing

Even Your Stomach Contributes to Your Personal Brand

What you eat and drink when out with clients reflects back on you, so be deliberate in your choices.
How the World Cup Is Fueling a Social Media Frenzy (Infographic)
Social Media

How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Roughly 74 percent of viewers are expected to be on social media while watching the games, according to this infographic.
Don't Make These Social-Media Blunders That Businesses Keep Repeating
Social Media

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
3 Deadly Mistakes of Infographic Creation
Marketing

3 Deadly Mistakes of Infographic Creation

These pieces of content can really bring in visitors and social shares, but make sure they don't fall into one of these errors.
Netflix Launches Food Truck to Promote 'Orange Is the New Black'
Marketing

Netflix Launches Food Truck to Promote 'Orange Is the New Black'

Starting this week, Crazy Pyes food truck will be serving up fruit pies and ice cream across the U.S.
5 Steps to Marketing That Resonates With Your Prospects
Social Media

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
Top 10 Ways to Get People to Read and Respond to Your Emails
Marketing

Top 10 Ways to Get People to Read and Respond to Your Emails

Want to stand out in the email flood? Follow this advice.
Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.
Marketing

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
7 Stats Show Mobile Marketing is Crucial for Your Business
Marketing

7 Stats Show Mobile Marketing is Crucial for Your Business

Numbers don't lie. Everyone is using their smartphone everywhere to search for everything.
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