Marketing

4 Tips for Great Content Marketing
Marketing

4 Tips for Great Content Marketing

Here are some pointers on how marketers can get the most out of their content.
Is Clickbait The New Face of Content Marketing?
Marketing

Is Clickbait The New Face of Content Marketing?

As more people turn to the Internet for news, their patience for sensationalist headlines that guarantee nothing will inevitably turn outward.
Facebook Is Facing a Class-Action Lawsuit for Scanning Users' Private Messages
Social Media

Facebook Is Facing a Class-Action Lawsuit for Scanning Users' Private Messages

A California judge refused to dismiss the case. Now, the social network is facing legal action for some of its advertising practices.
13 Value-Packed Marketing Podcasts for Entrepreneurs
Marketing

13 Value-Packed Marketing Podcasts for Entrepreneurs

Maximize your commute and absorb lessons from experts on shows as short as five minutes.
The Marketer's Guide to Transactional Email
Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
This App Creates an Instant Digital Dossier for the People You Meet
Social Media

This App Creates an Instant Digital Dossier for the People You Meet

Refresh helps you make a personal connection by curating digital data.
Entrepreneur's 10 Most Popular Stories About Social Media in 2014
Social Media

Entrepreneur's 10 Most Popular Stories About Social Media in 2014

Of all the stories we wrote this year that examined social-media trends and advice, these were the ones you liked best.
Have Several Niche Markets? Choose the Right Blog Strategy.
Marketing

Have Several Niche Markets? Choose the Right Blog Strategy.

You can go all-out generic with your blog strategy, or you can go all out niche market.
The Key Components of a Content Manager's Editorial Calendar
Marketing

The Key Components of a Content Manager's Editorial Calendar

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Marketing

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online
Marketing

Simple Marketing Strategies to Fuel Long-Term Growth for Businesses Online

Paid search, email nuturing and content marketing can deliver results.
The Test All Great Content Must Pass, According to Guy Kawasaki
Social Media

The Test All Great Content Must Pass, According to Guy Kawasaki

The former chief evangelist at Apple says this one benchmark determines your social media success.
5 Steps to Getting (and Keeping) Employees Engaged at Work
Marketing

5 Steps to Getting (and Keeping) Employees Engaged at Work

Here are some crucial steps to simultaneously create a more engaged workforce while reducing turnover.
There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Marketing

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Though some marketers lag on mobile strategy, phone and tablets have become the primary devices buyers consult when researching purchases.
What Content Marketers Can Learn from Santa Claus
Marketing

What Content Marketers Can Learn from Santa Claus

Between understanding consumer demand, scaling globally and pleasing audiences, there are some serious areas of overlap between content marketers and Santa himself.
3 Often-Ignored Aspects of Content Marketing
Marketing

3 Often-Ignored Aspects of Content Marketing

People get so caught up in the marketing they forget that creating content is a creative exercise.
How the Right Message at the Wrong Time Loses the Sale
Marketing

How the Right Message at the Wrong Time Loses the Sale

To communicate effectively with prospects you must recognize where they are in the process of deciding to buy.
How to Get Customers Raving About Your Brand
Marketing

How to Get Customers Raving About Your Brand

The most successful brands have good products and great personality.
Why Marketing to College Millennials Pays Off (Infographic)
Marketing

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
17 Quick Wins to Boost Your Social-Media Marketing Right Away
Social Media

17 Quick Wins to Boost Your Social-Media Marketing Right Away

Take a few minutes to knock a few of these off your list, and you're likely to see gains that go above and beyond the time you've invested.
3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs
Marketing

3 Reasons Why That 'Free Consultation' Is a Losing Strategy for Entrepreneurs

Even a token charge for an initial consultation tells you who is serious about what you're offering.
A Quick Guide to Mastering Twitter for Business
Social Media

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
Avoid These 5 Customer-Care Traps
Marketing

Avoid These 5 Customer-Care Traps

Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
What's the Big Deal About the 'Combined Campaign' Strategy?
Marketing

What's the Big Deal About the 'Combined Campaign' Strategy?

Given that 'combined campaigns' has recently been elevated as one of the most sought after buzzwords of 2015, it is in your interest to be updated.
To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System
Marketing

To Get the Best Out of Your Content, You Better Have a Top-Notch Digital Asset Management System

Creating top-notch content requires a digital asset management system to organize images, videos, slide-decks, infographics, animation and music.
'Smart Mannequins' Are Watching You, and Sending You Photos
Marketing

'Smart Mannequins' Are Watching You, and Sending You Photos

In a bid to lure shoppers away from the Internet and back into brick-and-mortar stores, retailers are giving mannequins a high-tech upgrade.
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