Marketing

LinkedIn Tips: 10 Ways to Get the Most Out of Your Network
Social Media

LinkedIn Tips: 10 Ways to Get the Most Out of Your Network

To celebrate the social media giant's 10th birthday, read about best practices for business owners.
Social Media Platform Allows Users to Crowdsource Relationship Advice
Social Media

Social Media Platform Allows Users to Crowdsource Relationship Advice

Can't just let it be? WotWentWrong.com offers assistance for the dumped.
Amid Mobile Effort, LinkedIn Falls Short
Social Media

Amid Mobile Effort, LinkedIn Falls Short

Read about LinkedIn's disappointing second-quarter forecast, Google's plans for your app activity data, Warren Buffett's new online presence, and more social-media news.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
Online Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
How to Create Share-Worthy Content That's Optimized for Search
SEO | Search Engine Optimization

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
3 Secrets of YouTube Marketing
Social Media

3 Secrets of YouTube Marketing

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
How to Get Started on Pinterest: 8 Boards Worth Creating
Social Media

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
How to Think Like Your Customer
Marketing Basics

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing Basics

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
How Charity Water Is Reinventing Giving
Branding

How Charity Water Is Reinventing Giving

Former nightclub promoter Scott Harrison hopes to clean up the world's water supply and make charity cool.
Twitter Ads Now Available to All U.S.-Based Small Businesses
Social Media

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
3 Steps to Close the Deal
Sales

3 Steps to Close the Deal

You've had your meetings. You've submitted your proposals. No answer yet? Here's how to take control of the conversation and get the job done.
The Secrets of 7 Successful Brands
Branding

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
5 Big Brand's Mistakes Solved
Branding

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
How to Turn Customers Into Brand Ambassadors
Branding

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
Daniel Pink on the New Rules of Selling in the Information Age
Sales

Daniel Pink on the New Rules of Selling in the Information Age

The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
How to Maximize Every Sales Opportunity
Sales

How to Maximize Every Sales Opportunity

Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
How to Get the Most From Your PR Firm
Public Relations

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
A Golf Tutorial Site Brings Its Call Center In-House
Customer Loyalty and Retention

A Golf Tutorial Site Brings Its Call Center In-House

Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
In Mobile Push, Facebook Buys Parse to Court App Developers
Social Media

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
Keeping Your Customers Satisfied -- It's All in the Details
Sales

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
20 Brilliant Brand Logos
Branding

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Marketing Ideas

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Why You Should Care About Design
Branding

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
What Twitter's Massive Advertising Deal Means for Businesses
Social Media

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
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