Marketing

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.
Payments & Collections

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
How 3 Companies Use Storytelling as Advertising
Advertising

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
Have a Burning Business Question? Ask the Expert.
Public Relations

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
5 Tips to Master Pinterest for Business
Social Media

5 Tips to Master Pinterest for Business

How small-business owners can use the popular social-media site to drive sales and connect with potential clients.
The Single Most Important Website Metric
Online Marketing

The Single Most Important Website Metric

What's the most important website metric for my business?
Justin Bieber Gets a Case of Startup Fever
Social Media

Justin Bieber Gets a Case of Startup Fever

The 19-year-old pop star reportedly led a $1.1 million seed round for a new social network called Shots of Me.
Why Too Many Startups Run Out of Money Too Fast
Marketing Basics

Why Too Many Startups Run Out of Money Too Fast

Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
The Secret to Making Customers Passionate About Your Brand
Branding

The Secret to Making Customers Passionate About Your Brand

Customer engagement doesn't happen overnight, but there are certain steps you can take to ensure you're cultivating a meaningful connection with buyers.
TOMS Creates E-Commerce Hub for Socially Conscious Shoppers
Sales

TOMS Creates E-Commerce Hub for Socially Conscious Shoppers

Called "Marketplace," the new e-commerce platform on TOMS.com features products from 30 entrepreneurs, all with mission-driven retail models.
10 Common Google AdWords Mistakes You Need to Stop Making -- Now
Advertising

10 Common Google AdWords Mistakes You Need to Stop Making -- Now

Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
5 Stores That Have Already Started the Holiday Season
Sales

5 Stores That Have Already Started the Holiday Season

Wal-Mart, Starbucks and more are getting a head start on the holiday season, with deals and promotions starting in early November.
How Your Alma Mater Can Jumpstart Your PR
Public Relations

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Richard Branson on How to Make The Most of Your Network
Networking

Richard Branson on How to Make The Most of Your Network

If you're sitting at your desk all day long without taking time to meet with employees, coworkers, clients and others in your network, you're missing key business opportunities.
3 People You Need to Know to Get Paid By Your Next Big Customer
Sales

3 People You Need to Know to Get Paid By Your Next Big Customer

Doing business with big companies means it might be a while before you're paid. Here are three key people to know to speed up the process.
This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)
Social Media

This Is Why Social Media and Drinking Alcohol Don't Mix (Infographic)

What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Turn Your Company Car Into a Marketing Campaign on Wheels
Branding

Turn Your Company Car Into a Marketing Campaign on Wheels

A look at three companies who are using their cars to jump start conversation and generate revenue.
Learn This Twitter Shortcut
Online Marketing

Learn This Twitter Shortcut

Cribbing off existing Twitter lists can help you build your own segmented marketing strategies.
Return of the Deal: Restaurants See More Discount-Driven Traffic
Franchises

Return of the Deal: Restaurants See More Discount-Driven Traffic

After declining in 2012, the number of restaurant visits prompted by a deal or discount increased in 2013, reports The NPD Group.
How to Make The Most of This Year's Ultra-Short Holiday Shopping Season
Sales

How to Make The Most of This Year's Ultra-Short Holiday Shopping Season

With Thanksgiving falling so late in November, there are fewer precious shopping days this year. For retailers, this means having to be extra creative to get customers through the door.
The Genius Behind the Whitney Museum's New Logo
Branding

The Genius Behind the Whitney Museum's New Logo

The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
Why Your Business's Name Doesn't Matter as Much as You Think
Branding

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
How to Build a Business Plan For Your Personal Brand
Branding

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
Branding

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit
Social Media

Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit

Yelpers argue that their lack of payment for reviews is exploitative unpaid labor, comparing practices to a 'galley slave ship.'
The Best Way to Land a Job in Social Media? Just Dive In.
Social Media

The Best Way to Land a Job in Social Media? Just Dive In.

Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
10 Chains Scaring Up Business With Free Food & Other Halloween Deals
Advertising

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
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