Marketing

3 People to Follow on Vine for Branding Ideas
Branding

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
When Marketing Online, Be Natural and Earn Trust
Online Marketing

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Comedian David Koechner on Social Media as a Platform for Experimenting
Social Media

Comedian David Koechner on Social Media as a Platform for Experimenting

Youtube and Twitter have become key ways for entertainers -- and entrepreneurs -- to experiment and get immediate feedback from their audience. Koechner talks about how he's doing this himself.
The Best and Worst Times to Post to Social Media (Infographic)
Social Media

The Best and Worst Times to Post to Social Media (Infographic)

Make sure as many fans as possible see your updates. Follow these general time guidelines.
The World's Most Meaningful Brands (Infographic)
Advertising

The World's Most Meaningful Brands (Infographic)

A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
New Google+ Dashboard Lets Businesses Manage Multiple Tasks in One Place
Social Media

New Google+ Dashboard Lets Businesses Manage Multiple Tasks in One Place

Marketers can use the new tool to update and monitor information across tools such as Google+, Google AdWords and Maps.
4 Ways to Turn Online Relationships Into Valuable Business Contacts
Networking

4 Ways to Turn Online Relationships Into Valuable Business Contacts

Follow these steps to bring your social network to life.
The Social Media Rules for CEOs
Social Media

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
SEO | Search Engine Optimization

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Advertising

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
How to Harness the Power of Internet Memes for Your Business (Infographic)
Online Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Read This Email. Why Again?
Online Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Networking

Networking Like a Pro: How to Host a Successful Business Mixer

Hosting a networking event can be really rewarding, but it takes careful planning to get the most out of it. These simple tips will help make your business mixer fun and successful.
Marketing Basics

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
8 Startup Events and News to Know About This Week
Young Entrepreneurs

8 Startup Events and News to Know About This Week

Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred ‘The Don' Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine… This week's notable news and startup events for young treps.
Branding

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Facebook to Simplify and Consolidate Its Ad Options
Social Media

Facebook to Simplify and Consolidate Its Ad Options

Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
Branding

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing Basics

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How to Become a Media Darling
Marketing Basics

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
How You Should Be Using LinkedIn -- But Probably Aren't
Networking

How You Should Be Using LinkedIn -- But Probably Aren't

LinkedIn is more than just a site for networking and job hunting. It's a valuable resource for employees, employers and businesses. Here's how to make the most of it.
How to Upload and Optimize YouTube Videos for SEO
Social Media

How to Upload and Optimize YouTube Videos for SEO

Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
How to Make the Most of YouTube's New Redesign
Social Media

How to Make the Most of YouTube's New Redesign

The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Social Media Is Getting Nasty. How Can You Rise Above It?
Social Media

Social Media Is Getting Nasty. How Can You Rise Above It?

With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Apps & Software

Mobile App Marketing 101: How to Spread the Word About Your App

You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
Are Color Trends Important in Product Design?
Branding

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
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