Marketing

Branding's Cardinal Sins: 3 Common Mistakes to Avoid
Marketing Basics

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
3 Tips for Maximizing YouTube's New Layout for Brand Channels
Social Media

3 Tips for Maximizing YouTube's New Layout for Brand Channels

From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Tips to Go Above and Beyond With Customer Service
Customer Loyalty and Retention

Tips to Go Above and Beyond With Customer Service

Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Why Google Plans to Shut Down Reader
Social Media

Why Google Plans to Shut Down Reader

Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
How to Create a Successful Twitter Contest
Social Media

How to Create a Successful Twitter Contest

Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
Marketing Strategies for the Future
Marketing Basics

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Negative Thoughts That are Killing Your Sales -- and How to Turn Them Around
Sales Techniques

Negative Thoughts That are Killing Your Sales -- and How to Turn Them Around

Sales expert Grant Cardone shares insight on how business owners sabotage themselves.
Networking Skills That Win You Referrals
Networking

Networking Skills That Win You Referrals

Understanding people's behavioral styles can help you earn more business.
How to Spread the Word Through Content Marketing
Online Marketing

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
Creating a Blueprint for Your Brand Strategy
Startup Basics

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
3 Social Media Startups to Watch From SXSW 2013
News and Trends

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Pinterest Launches Web Analytics to Help You Pin Down Traffic
Social Media

Pinterest Launches Web Analytics to Help You Pin Down Traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
How to Win a Business Negotiation
Negotiating

How to Win a Business Negotiation

Almost every aspect of business involves a certain amount of negotiation -- here's how to come out on the winning side.
3 Steps to Streamlining and Improving Your Twitter Account
Social Media

3 Steps to Streamlining and Improving Your Twitter Account

Consider these tips for getting the most out of your company's experience on the popular social network.
Don't Waste Another Networking Opportunity: 6 Tips for Following Up
Networking

Don't Waste Another Networking Opportunity: 6 Tips for Following Up

With SXSW in full swing, effective networking strategies -- including ideas for following up -- should be top of mind.
Where to Spend Your Marketing Dollars
Marketing Basics

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
5 Tips for Hiring an All-Star Marketing Team
Hiring Center

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
Building Your Brand on Twitter
Social Media

Building Your Brand on Twitter

Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
YouTube Plans to Compete With Spotify
Social Media

YouTube Plans to Compete With Spotify

YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Marketing Basics

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
How to Write a Press Release That Gets Noticed
Getting Press

How to Write a Press Release That Gets Noticed

Everything you need to know about getting your information into the hands of the media.
4 Tips for Using Facebook's Redesigned News Feed
Social Media

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
Networking Strategies for People Who Hate Networking
Networking

Networking Strategies for People Who Hate Networking

Three quick tips to make real connections in business -- and take the nervousness out of networking.
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
The Marketer's Guide to Instagram
Social Media

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
Promoting Your Site's Best Content Through Link Building
SEO | Search Engine Optimization

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
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