Marketing
Landing Your First Customers
BY Sean M. Lyden
Once you identify your target market, explore these shoestring ideas for making contact.Guerrilla Marketing in a Tough Economy
BY Jay Conrad Levinson
To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.Why You Need PR
BY Al Lautenslager
Getting the word out about your product or service should always be a priority.Push Your Advertising and Prospecting Efforts up a Notch
BY Tony Parinello
Follow these 3 steps to entice new prospects to do business with you.How to Become a Master Networker
BY Ivan Misner
Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.How to Reach Your Target Audience
BY Roy H. Williams
Narrow your focus to get your message out to potential clients.3 Marketing Mistakes to Avoid
BY Kim T. Gordon
When planning your marketing program, keep these common missteps in mind.Pick Your Battles
BY Marc Diener
Are you really outgunned, or are you just being outmaneuvered? find out how to tell the difference.But Wait, There's More
BY Gwen Moran
The benefits of "gift with purchase"Total Recall
BY Kim T. Gordon
Find out what the latest research can teach you about creating ads your prospects won't forget.Building a Think Tank for Your Business
BY Ivan Misner
Use existing contacts and make new ones to create your own expert network.Publicize Your Business With Radio Interviews
BY Al Lautenslager
Tips for using this medium to your advantageShould You Make Guarantees?
BY Tony Parinello
Your competition may be making certain claims, but that doesn't mean you have to do the same.Selecting the Most Effective Advertising Media
BY Roy H. Williams
How can you tell if your ads are reaching the right audience and generating the best response?Getting the Right Word Out to Reporters
BY Kim T. Gordon
How to communicate your key messages in press interviewsUse the Net to Find Customers for Your Service
BY Corey Rudl
Selling a service online is not that different from selling a product online.The Burning Questions
BY Devlin Smith
Before deciding on a kiosk, be sure you've answered three essential questions.At Your Service
BY Mark Henricks
Is your service center living up to its potential? Find out how to get all you can from yours.Along for the Ride
BY Kimberly L. McCall
Losing touch with your reps? Regular ride-alongs can help keep the connection alive.Words to the Wise
BY Kim T. Gordon
Has your marketing copy lost its punch? Kick it up a notch with these words that work.Nothing Personal
BY Marc Diener
Winning at negotiation means learning what to bring to the table--and what to leave at home.Creating an Effective Business Card
BY Ivan Misner
The right business card will help you make a great first impression.How to Make the Most of a Business Event
BY Al Lautenslager
Throw a shindig--and get some great PR at the same time.Determining Ad Rep Commissions
BY Roy H. Williams
Should you pay your ad reps before or after the money comes in?6 Common Sales Myths
BY Tony Parinello
Think you're a terrible salesperson? Get over these classic misconceptions, and you'll be on the road to being a sales superstar.Talking Shop
BY Elizabeth Goodgold
Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.Ads by Google
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60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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