Marketing

The Logo Mishaps of Giant Brands
Branding

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
7 Steps to Landing and Profiting from Celebrity Customers
Marketing Ideas

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
Social Media

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
3 Ways to Use Facebook Groups to Attract and Keep Customers
Social Media

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
What Google's New Stance on Copyright Infringement Means to Your Business
SEO | Search Engine Optimization

What Google's New Stance on Copyright Infringement Means to Your Business

Posting copyrighted material on your website could get you booted from search results.
Marketing

3 Ways to Outfox the Apps Craze

With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.
The State of SEO and What Entrepreneurs Need to Know
SEO | Search Engine Optimization

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
How Gamification Can Reduce the Need for Discounts
Finding Customers

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
5 Ways to Transform Facebook Page Apps into Free Advertisements
Advertising

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.
Why You Can Raise Prices Now
Marketing

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
Richard Branson on How to Network. Hint: Early and Often
Networking

Richard Branson on How to Network. Hint: Early and Often

The celebrated entrepreneur shares advice on making connections.
What You Can Learn About Branding From 'Project Runway'
Branding

What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Why Everyone Should Talk About Politics While Networking
Networking

Why Everyone Should Talk About Politics While Networking

But if you want to keep your business going, keep your mouth shut.
How to Calculate the Lifetime Value of a Customer
Customer Loyalty and Retention

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
3 New Technologies to Make Shopping More Interactive
Sales

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
What Facebook's Page Post Targeting Means to Your Business
Finding Customers

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Building a Successful Google Campaign from Scratch
Online Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
How to Optimize Your Site for Organic Search
SEO | Search Engine Optimization

How to Optimize Your Site for Organic Search

From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
Why Should Your Customers Trust You?
Finding Prospects

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
5 Ways to Take Customer Loyalty to the Next Level
Online Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
How to Promote Your Business with Customized Facebook Timeline Apps
Social Media

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Big-Brand Results with Small-Business Budgets
Branding

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
How to Make Your Social Networking Efforts More Productive
Social Media

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
How Social Media Startup Wildfire Was Bought By Google for $250 Million
Social Media

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
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