In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Customer Loyalty and Retention
Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Sales expert Grant Cardone shares insight on how business owners sabotage themselves.
Understanding people's behavioral styles can help you earn more business.
Five tips for getting your online content marketing message right.
The basics of what a branding strategy is and how to create one for your startup.
News and Trends
The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
With its new dashboard, the photo-sharing platform allows business owners to better understand what's working with their audience.
Almost every aspect of business involves a certain amount of negotiation -- here's how to come out on the winning side.
Consider these tips for getting the most out of your company's experience on the popular social network.
With SXSW in full swing, effective networking strategies -- including ideas for following up -- should be top of mind.
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Consider these tips for hiring the team who can take your marketing to the next level.
Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Everything you need to know about getting your information into the hands of the media.
The new design focuses on larger images and emphasizing content from friends and brands people like.
Three quick tips to make real connections in business -- and take the nervousness out of networking.
The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
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