Marketing

Can Ignoring Clients Boost Your Sales?
Customer Loyalty and Retention

Can Ignoring Clients Boost Your Sales?

A tech company sees gains by turning its attention away from 60 percent of clients.
Online Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
Finding Prospects

How to Score a Meeting With Almost Anyone: Channel Their Hero

Even the toughest prospects are reachable if you know how to catch their attention. All it takes is a little savvy and some help from their biggest hero. Here's how.
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
Marketing Basics

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Marketing Basics

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.
Sales

Why You Should Never Prejudge a Sales Prospect

As every experienced salesperson knows, you should never predetermine who will be a big sale and who won't. If you do, you just might miss out on the biggest sale of your career.
Yelp Continues to Defend Against Claims of Review Manipulation
Social Media

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze
Social Media

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
9 Ways to Build Your Pinterest Audience
Online Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Branding

Why You Should Get an 'Idea Editor' and 4 More Business Tips From the Week

From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
NHL Playoffs: Lessons in Building a Winning Sales Team
Sales

NHL Playoffs: Lessons in Building a Winning Sales Team

Like a successful hockey team, empower your employees and play to their strengths.
Branding

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
What You Wanted to Know About Marketing But Forgot to Ask
Marketing Basics

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
A Company That Makes User Analytics Simple
Marketing Basics

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Pack's Megan Casey on the Future of Social Media
Young Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
The Psychology of Color and Branding (Infographic)
Branding

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
How to Edit Videos: YouTube Basics
Social Media

How to Edit Videos: YouTube Basics

Start producing more professional YouTube videos with these four easy steps.
How Your Attitude Can Win You Sales
Sales

How Your Attitude Can Win You Sales

Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
The Key to Building a Strong Online Reputation (Infographic)
Online Marketing

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Marketing Basics

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
How to Apply PR Skills at Networking Events
Networking

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
10 Questions to Ask When Creating Your LinkedIn Company Page
Social Media

10 Questions to Ask When Creating Your LinkedIn Company Page

How you can make a company page that generates leads, sales and traffic back to your website.
Yahoo Redesigns Flickr to Make It 'Awesome Again'
Social Media

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location
Social Media

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
When to Hire a Design Firm to Get Your Logo Just Right
Branding

When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
The 5 Branding Rules of Attraction
Branding

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
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