Marketing

How Social Media Can Boost a Shop's Pet Projects
Online Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Lori Greiner's Advice on How to Get Your Invention on Store Shelves
Marketing Basics

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
Marketing's Best Kept Secret
Marketing Ideas

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Where Back-to-School Shopping Dollars Are Going (Infographic)
Finding Customers

Where Back-to-School Shopping Dollars Are Going (Infographic)

A new survey examines what parents are shopping for and where and how much they plan to spend.
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit
Social Media

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
How to Give Your Customers Exactly What They Want (Infographic)
Customer Loyalty and Retention

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
What NASA Can Teach You About Social-Media Marketing
Social Media

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Catering to Boomers, a Cell Phone Company Takes Off
Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
The Art of the Response on Social Media
Social Media

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
App Makes Creating a Single Page 'Pitch Site' Super Simple
Sales

App Makes Creating a Single Page 'Pitch Site' Super Simple

Crushpath's easy-to-use software connects social media feeds and Salesforce software into one convenient package.
How You Can Create the 'Perfect' Social Media Post (Infographic)
Social Media

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Make Your Subject Line Count
Marketing

Make Your Subject Line Count

Productivity expert Jason Womack offers tips on how to get the most information into your emails.
What You Aren't Measuring Could be Killing Your Company
Grow Your Business

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business
Advertising

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
What to Do When No One Responds to Your Pitch Emails
Marketing Basics

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
Social Media

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
The Royal Baby Bubble: How Businesses Cope With Short-Lived Demand
Sales

The Royal Baby Bubble: How Businesses Cope With Short-Lived Demand

With some savvy planning, business owners can make a profit from major news events.
How to Use Targeted Advertising on Facebook and AdWords
Online Marketing

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
Social Media

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
10 Ways to Write Content That Ranks High on Google
SEO | Search Engine Optimization

10 Ways to Write Content That Ranks High on Google

Please customers and search engines alike when you apply these tips to your content.
From Flop to Success, How Brand Tweaking Saved This Company
Starting a Business

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
How a Little-Known Condom Brand Broke into the U.S. Market
Marketing

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch
Marketing

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch

For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
The Case for Shopping Local (Infographic)
Sales

The Case for Shopping Local (Infographic)

How redirecting even 10 percent of consumer spending from chains to local small businesses can boost local economies and create jobs.
Customer Service

The Magic of Owning a Customer-Service Problem

Customers want their problems fixed fast. They want to know you care. That's why building a loyal following means delivering great customer service. Here are three ways to get there.
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
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