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Marketing

Building Brand Value the Playboy Way

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Love him or hate him, Hugh Hefner provides the ultimate example of successful branding.
September 14, 2009 in Branding

Who Is Jason Sadler, and Why Should You Care?

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Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
September 14, 2009 in Targeting Niche Markets

Anchor Your Network with Strong Relationships

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Use strategic associations to keep your business afloat during economic storms.
September 10, 2009 in Networking

Print Ads: A Bargain for Buyers

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Take advantage of today's market with these tips.
September 9, 2009 in Ads by Type

Set Your Company's Message Free

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If you want to create buzz, you have to give up control.
September 8, 2009 in Getting Press

Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business--your bottom line will thank you.
September 4, 2009 in Guerrilla Marketing
Learn to Leverage the Radio

Learn to Leverage the Radio

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5 things you need to know about this effective--and underused--medium.
September 3, 2009 in Advertising How-To Guides

Be Efficient With Your Social Networking

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Budget your time wisely--or risk being ruled by the internet.
September 2, 2009 in Branding

By the Numbers: Wacky Moments Marketing

Our interactive timeline highlights some historic examples of humor in marketing.
September 1, 2009 in Marketing

Sales Tip of the Week

Looking to increase your leads and sales? Entrepreneur's Sales Tip of the Week will help you improve your sales strategies.
September 1, 2009 in Tips from Experts

Give Them More to Love

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To keep your customers coming back, provide more reasons to appreciate what you offer.
September 1, 2009 in Customer Service

Online Ad Deals Are Clicking

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Use these lean marketing tactics to grow your business during lean times.
August 31, 2009 in Ads by Type

Find a 'Tweet' Deal on Advertising

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Banner ads aren't the only way to advertise online; take advantage with these affordable alternatives.
August 31, 2009 in Advertising

Close With Confidence

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3 ways to boost your courage under pressure.
August 27, 2009 in Sales

3 Deal-Killing Mistakes

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Avoid these common blunders--or face suffering sales.
August 25, 2009 in Sales Techniques

New Ways to Engage Customers

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Make sure these 3 crucial elements are part of your marketing plan.
August 24, 2009 in Finding Customers

How to Make Your Website Really Sell

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The best advice for converting visitors to your company's website into real revenue
August 21, 2009 in Online Marketing

Harnessing the Wisdom of Crowd

Feedback from the masses can help with damage control and improve your brand.
August 20, 2009 in Branding

Lessons from 'Brand Obama'

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Use the president's message control strategies to command attention.
August 20, 2009 in PR Basics

'I'm Gonna Be on TV!'

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Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
August 18, 2009 in Public Relations

Find Your Audience Now

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Use free tools to bring people together around your brand--online or off.
August 17, 2009 in Online Marketing
Which Ad Strategy Works for You?

Which Ad Strategy Works for You?

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Rev up your ROI by choosing the best medium for your message.
August 14, 2009 in Advertising 101

Make Noise--Even Shout--To Win Sales

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Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
August 14, 2009 in Finding Customers

Perfect Your Pitch

Now, more than ever, service professionals need to step it up and sell themselves.
August 13, 2009 in Presentations

Perfect Your Pitch

In this economy, a product or service is only as good as your ability to sell it.
August 13, 2009 in Make the Sale

How to Create Vocal Brand Advocates

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7 steps to a successful advertising campaign
August 12, 2009 in Customer Loyalty and Retention
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