Marketing

5 Things You Need to Know When Hiring an SEO Consultant
SEO | Search Engine Optimization

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
3 Social Media Lessons from the Olympics
Social Media

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Is Your Website Ready for Facebook Advertising?
Social Media

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
No Money for Ads? How to Win Customers
Starting a Business

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
A Quick Guide to Using Tumblr for Business
Social Media

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
4 Must-Have Elements in a Successful Media Pitch
Public Relations

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing Basics

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend
Targeting Niche Markets

How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend

A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time.
5 Tips to Help Your Marketing Messages Sing
Marketing Materials

5 Tips to Help Your Marketing Messages Sing

Here's how to clear out the jargon and communicate clearly about your business.
3 Tips for Improving SEO
SEO | Search Engine Optimization

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing Ideas

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
5 SEO Metrics You Don't Need to Obsess Over
SEO | Search Engine Optimization

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
How to Compete with the Big Chains? Think Locally
Marketing Basics

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
3 Critical Questions to Ask Yourself Before Posting to Facebook
Social Media

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Yes, You Need To Tweet
Social Media

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
The Key to Annoyance-Free Website Surveys That Get Results
Market Research

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
How to Construct SEO-Friendly URLs
SEO | Search Engine Optimization

How to Construct SEO-Friendly URLs

Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
Time for a Second Look at Daily Deals?
Social Media

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
5 Things You Need to Know About Facebook's Edgerank Algorithm
Social Media

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
How Being a Party Animal Helped SpiritHoods Grow Its Business
Young Entrepreneurs

How Being a Party Animal Helped SpiritHoods Grow Its Business

When it comes to starting up in the fashion world, safety can be dangerous. See how SpiritHoods went to the edge -- and found success.
Richard Branson on the Secret to Exceeding Customer Expectations
Customer Service

Richard Branson on the Secret to Exceeding Customer Expectations

When it comes to customer service, training front-line employees can be your power tool.
'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup
Young Entrepreneurs

'Always Be Publishing,' Brand Journalism and How It Can Help Your Startup

When marketing your startup, consider a softer sell -- or better yet, don't sell at all.
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Social Media

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
How a Networking System Can Help Save Time -- And Get More Results
Networking

How a Networking System Can Help Save Time -- And Get More Results

To get more out of networking, consider tracking your efforts. Learn how a simple system can make a big difference.
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