Marketing

How to Defend Your Designs Against Knockoffs
Marketing

How to Defend Your Designs Against Knockoffs

There are many ways to fight copycats--and they may even lead to opportunities.
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
Business Ideas

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Advertising

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
27 Expendable Phrases to Cut from Your Marketing Copy
Marketing Basics

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
'The Story of Stuff' and How Startups are Heeding Its Message
Marketing

'The Story of Stuff' and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
Online Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
3 Must-Know Basics to Managing Your Company's Social Media
Social Media

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
Social Media

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Richard Branson on the Art of Public Speaking
Public Speaking

Richard Branson on the Art of Public Speaking

The successful entrepreneur shares his advice for getting over fears of public speaking.
How Brands Could Benefit From Pinterest's Recent Changes
Social Media

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Social Engagement Boosts Quirky Clothing Line
Success Stories

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Facebook's Earnings: Mobile Ads Drive Serious Revenue
Social Media

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Public Relations

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Super-Bowl Commercials Through a Marketer's Eyes
Advertising

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Marketing Wizard Seth Godin on Success and Inspiration
Forward Thinkers

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
Think Like Zuck: The Secrets to Facebook's Success
Marketing

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
How to Boost Productivity With 'Social Bookmarking' Tools
Social Media

How to Boost Productivity With 'Social Bookmarking' Tools

A look at the services to consider, plus tips for making the most of them for your business.
Want to Really Network? Stop Using Social Networks
Marketing

Want to Really Network? Stop Using Social Networks

While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake.
3 Rules You Must Break to Expand Your Email Marketing List
Online Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
How to Reframe Your Thinking to Sell Your Business Ideas
Sales Techniques

How to Reframe Your Thinking to Sell Your Business Ideas

Four tips to help you sell ideas, even if you hate sales.
The Key to Successful Marketing: Your Unique Selling Proposition
Branding

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
What Makes Your Video Shareable -- And Viral
Online Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
The Power of Social Customer Service
Social Media

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.
5 Daily Habits for Effective Social Media Marketing
Social Media

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
Eye on Marketing: 3 Steps to Revamp Your Analytics
Online Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
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