If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Apps & Software
A new retailer gets a makeover while helping develop a web app for small-business owners.
Looptworks' co-founder Scott Hamlin on why telling a story can help land your products onto retailers' store shelves. Having a fresh and interesting product that's different from others on the market gives retailers a new story to tell their customers.
Joe Bechtold offers advice for turning unusual propositions into big business.
Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
How to attract more traffic to your blog and convert more of your visitors into buying customers.
Installing social sharing buttons is an easy way to increase the visibility of your website.
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Don't wait to get started with mobile marketing. Your customers -- and your competition -- may already be reaping its benefits.
The social media expert offers a primer on how to build connections on the new networking site.
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