Marketing

Richard Branson on the Art of Public Speaking
Public Speaking

Richard Branson on the Art of Public Speaking

The successful entrepreneur shares his advice for getting over fears of public speaking.
How Brands Could Benefit From Pinterest's Recent Changes
Social Media

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Social Engagement Boosts Quirky Clothing Line
Success Stories

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Facebook's Earnings: Mobile Ads Drive Serious Revenue
Social Media

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Public Relations

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Super-Bowl Commercials Through a Marketer's Eyes
Advertising

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Marketing Wizard Seth Godin on Success and Inspiration
Forward Thinkers

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
Think Like Zuck: The Secrets to Facebook's Success
Marketing

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
How to Boost Productivity With 'Social Bookmarking' Tools
Social Media

How to Boost Productivity With 'Social Bookmarking' Tools

A look at the services to consider, plus tips for making the most of them for your business.
Want to Really Network? Stop Using Social Networks
Marketing

Want to Really Network? Stop Using Social Networks

While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake.
3 Rules You Must Break to Expand Your Email Marketing List
Online Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
How to Reframe Your Thinking to Sell Your Business Ideas
Sales Techniques

How to Reframe Your Thinking to Sell Your Business Ideas

Four tips to help you sell ideas, even if you hate sales.
The Key to Successful Marketing: Your Unique Selling Proposition
Branding

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
What Makes Your Video Shareable -- And Viral
Online Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
The Power of Social Customer Service
Social Media

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.
5 Daily Habits for Effective Social Media Marketing
Social Media

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
Eye on Marketing: 3 Steps to Revamp Your Analytics
Online Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
3 Low-Cost Tools for Managing Social Media
Social Media

3 Low-Cost Tools for Managing Social Media

These little-known options can help simplify the process at little cost.
Twitter's Video-Sharing App Weathers a Stormy Launch
Social Media

Twitter's Video-Sharing App Weathers a Stormy Launch

Twitter releases Vine, Facebook hoards its social data, Quora gets into blogging and more social media news.
Simple Steps to Effective Marketing
Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
Lessons in Customer Engagement from the Detroit Auto Show
Customer Loyalty and Retention

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
4 Storytelling Techniques That Can Help You Increase Your Sales
Presentations

4 Storytelling Techniques That Can Help You Increase Your Sales

Incorporate these pointers from professional storytellers to elevate your sales skills.
5 Steps to Getting Your Business Ranked on Yelp
SEO | Search Engine Optimization

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
Tips for Getting Your Product in Big Box Stores
Sales

Tips for Getting Your Product in Big Box Stores

To you get big-box retailers to stock your product, know your competition, hone your pitch and be prepared.
How to Launch a Successful Brand Ambassador Initiative
Customer Loyalty and Retention

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Early Test: Facebook's Graph Search a Dud for Marketers
Social Media

Early Test: Facebook's Graph Search a Dud for Marketers

The three main problems with Facebook's new search tool.
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