Marketing

Valentine's Niche: Say It With Beer and Beef Jerky?
Targeting Niche Markets

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
How to Get the Most Bang For Your Facebook Ad Buck
Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Six Tips for Maximizing Email Marketing Campaigns
Online Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
What 'Project Runway' Can Teach You About Business
Customer Loyalty and Retention

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Eight Creative Marketing Ideas to Make Your Business Stand Out
Marketing Ideas

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
How to Crack the QR Code for Mobile Marketing
Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
How the White House Became a Social-Media Powerhouse
Social Media

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
No-Cost Ways to Increase Your Sales This Year
Sales Techniques

No-Cost Ways to Increase Your Sales This Year

You don't need to spend a lot to win a lot of sales in 2012.
Is Your Facebook Business Page Ready for 31,170 Visitors?
Social Media

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
When It Comes to Networking, Don't Try to Wing It
Networking

When It Comes to Networking, Don't Try to Wing It

Looking to get more out of networking? Here are four tips to help you make your efforts more productive.
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Social Media

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business
Sales

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
How to Build a Fan-Worthy Facebook Page
Social Media

How to Build a Fan-Worthy Facebook Page

Five steps to improve your branding power on the social network.
10 Reasons Your Small Business Shouldn't Start a Blog
Online Marketing

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Advertising

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
How One Entrepreneur Used the Law of Publicity to Get Investors
Getting Press

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Three Social-Media-Fueled Contests for Small Businesses
Social Media

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
Social Media

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Inside the Mind of Your Buyers
Sales Techniques

Inside the Mind of Your Buyers

A look at what motivates customers to buy -- and six ways to tailor your sales pitch.
Is Facebook Advertising for You?
Social Media

Is Facebook Advertising for You?

Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
What You Need to Know About Brand Building vs. SEO
SEO | Search Engine Optimization

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Forget Networking. How to Be a Connector
Networking

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
When Networking, Vive la Difference?
Networking

When Networking, Vive la Difference?

Both men and women can benefit from better understanding gender-specific communication styles. Consider these tips to start you on your way to success in networking with the opposite sex for your business.
Understanding Google's New Page Layout Algorithm
Online Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Does Your Business Know When to Stop Selling?
Closing the Sale

Does Your Business Know When to Stop Selling?

This week's upcoming 'Shark Tank' episode spotlights the importance of learning one often-overlooked overlooked skill: When to stop selling and close the deal.
Why Chris Brogan Loves Google Plus
Social Media

Why Chris Brogan Loves Google Plus

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
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