Marketing

5 Tips for Targeting Your Ideal Start-Up Customer
Market Research

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
How to Build Your Business to Attract Buyers
Startup Basics

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinking from the very beginning.
3 Tips for Optimizing Video for Search
SEO | Search Engine Optimization

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
4 Surprising Ways to Use Google+ for Business
Social Media

4 Surprising Ways to Use Google+ for Business

A look at little-known business features that can help you work more efficiently.
Google Hangout With Jason Falls on Tapping the Power of Social Media for Business
Social Media

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
Social Media

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Seven Secrets to Cold Calling Success
Tips from Experts

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.
How to Get Your Money's Worth From Social Media Campaigns
Social Media

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
3 Steps to an Online Marketing Makeover
Online Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers
Social Media

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
3 Lessons About Pricing From A&E's Storage Wars
Pricing

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
How to Pick the Perfect Business Gift
Networking

How to Pick the Perfect Business Gift

Just in time for the holiday season, the Esquire guy wraps up some advice on the art of giving.
10 Things Entrepreneurs Should Be Tweeting About
Social Media

10 Things Entrepreneurs Should Be Tweeting About

Why you shouldn't overlook your personal account when building your company's brand on the social network.
Is Social Media Dead? The New Marketing Mix
Marketing Ideas

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
How to Never Miss a Chance to Hype Your Startup
Marketing

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
5 PR Tips From Bond, James Bond
Public Relations

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
How to Get Started With Facebook Offers
Social Media

How to Get Started With Facebook Offers

Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
How to Add Personality to Your Loyalty Program
Customer Loyalty and Retention

How to Add Personality to Your Loyalty Program

Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
New Facebook Option Can Help Brands Regain Fan Engagement
Social Media

New Facebook Option Can Help Brands Regain Fan Engagement

Frustrated about a dramatic decrease in reach? The social network has at least one way to counteract the drop off.
Webinar: Smarter Online Marketing With John Jantsch
Marketing Basics

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Gary Vaynerchuk on Keeping it Real With Customers
Customer Loyalty and Retention

Gary Vaynerchuk on Keeping it Real With Customers

In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Is Instagram on the Web Worth It for Your Business?
Social Media

Is Instagram on the Web Worth It for Your Business?

Users of the popular photo editing app can now post images to the web -- but it might not be right for everyone.
How 'Title Tags' Can Improve SEO
SEO | Search Engine Optimization

How 'Title Tags' Can Improve SEO

Search Engine Land editor Danny Sullivan explains what HTML title tags are and how they can help your site rank better in search.
The Secrets of Viral Videos
Online Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
Customer Loyalty and Retention

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
How to Drive Sales Through Social Media
Social Media

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
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