Targeting Niche Markets
In the business of love, nothing is sacred -- not even candy hearts and red roses.
Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Customer Loyalty and Retention
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
If your marketing could use a new twist, consider these new ideas to reach today's customers.
Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
A new survey reveals the reach of the average Facebook user.
The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
SEO | Search Engine Optimization
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
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