Marketing Basics

Networking

Become a Networking Mentor

If you want to improve your networking skills, teach someone else what you know.
Marketing

Find Hidden Opportunities in the Senior Market

Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.
Market Research

7 Non-Verbal Cues and What They (Probably) Mean

Body language experts translate common gestures into business vernacular.
Market Research

5 Ways to Jump-Start Your Market Research

When launching a new company, researching the market is a must. Here's how to get started.
Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
Sales Techniques

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Marketing Basics

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Market Research

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Finding Customers

Price Isn't Tied to Your Product

When pricing your product, who you're selling is more crucial than what you're selling.
Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Market Research

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
Market Research

DNA Testing: A Growth Market

The barriers to entry are daunting, but the DNA market provides opportunities.
Networking

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Selling Products Through Direct Response Marketing
Marketing Basics

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Advertising

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns too creative? Here's what separates a marketing plan that works from one that doesn't.
Branding

2009: The Year of One-to-One Marketing

Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Networking

Use Small Actions to Get Big Results

When it comes to creating relationships with other companies, take a long-term approach.
Marketing Basics

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.
Marketing Basics

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Market Research

3 Ways to Kill a Deal in India

Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Market Research

3 Ways to Kill a Deal in China

Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Marketing Basics

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing Ideas

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
Your Business Plan

Get Back to Business Planning Fundamentals

In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
Marketing How-To Guides

A Time To Market

A time to market your to-do list isn't complete without this key practice--and neither is your business.
Advertising

Go Big or Go Home

Even in a bad economy, one truth about marketing stands: you have to spend more to make more.
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