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Marketing Basics

Balancing Quantity vs. Quality of Leads

When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
June 30, 2006 in Marketing Basics

23 Hours to a Great Marketing Plan

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The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
June 1, 2006 in Marketing Plan

Marketing Advice From an Expert

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An expert shares his tips for simply irresistible marketing.
June 1, 2006 in Marketing Basics

8 Ways to Improve Your Visibility

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Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.
May 1, 2006 in Marketing Materials

Take Control of Your Marketing Plan

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You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
April 1, 2006 in Marketing Basics

Get Referred to the Top Dog

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Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
March 13, 2006 in Marketing Basics
Creating a Great Business Card

Creating a Great Business Card

Success is in the cards when you've got business cards that convey the right message.
February 19, 2006 in Marketing Materials

Best in Show

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Tap the right resources to build a blue-ribbon trade-show booth.
February 8, 2006 in Marketing Basics

3 Ways to Boost Consulting Biz Sales

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Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.
December 1, 2005 in Marketing Basics

5 Tips for Professional Marketing Materials

Ensure that your "literature" grows alongside your company with these insider tips.
November 10, 2005 in Marketing Materials

Designing A Logo

Make your mark with a memorable business logo.
November 1, 2005 in Marketing Materials

How to Create a Direct Marketing Campaign

Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials.
November 1, 2005 in Marketing Materials

Test Your Marketing I.Q.

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Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
September 28, 2005 in Marketing Basics

Competitive Intelligence on a Shoestring

Getting the skinny on your competitors doesn't have to cost an arm and a leg. Check out these free or low-cost options.
August 26, 2005 in Market Research

4 Keys to Direct Response Marketing

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Increase the effectiveness of your advertising message by directly relating to your customers.
August 15, 2005 in Marketing Basics

5 Tips for Building a Rewards Program

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An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.

Rewarding Loyal Customers

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Build your own customer rewards program by following these five tips from a marketing expert.

The ABCs of Print and Web File Formats

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When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
June 6, 2005 in Marketing Materials

Create a Winning Flier

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Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.
May 1, 2005 in Marketing Materials
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