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Marketing Basics

3 Content Marketing Lessons From Big Brands

3 Content Marketing Lessons From Big Brands

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Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
April 3, 2013 in Marketing Basics
Last-Minute March Madness Marketing Tips

Last-Minute March Madness Marketing Tips

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Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
March 26, 2013 in Marketing Basics
Why Startups Should Take a Big-Brand Approach to Marketing

Why Startups Should Take a Big-Brand Approach to Marketing

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You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
March 20, 2013 in Marketing Basics
Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

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In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
March 17, 2013 in Marketing Basics
Tips to Go Above and Beyond With Customer Service

Tips to Go Above and Beyond With Customer Service

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Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Marketing Strategies for the Future

Marketing Strategies for the Future

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Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
March 14, 2013 in Marketing Basics
Where to Spend Your Marketing DollarsPlay Video

Where to Spend Your Marketing Dollars (Video)

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Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
March 11, 2013 in Marketing Basics
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

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Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
March 8, 2013 in Marketing Basics
Writing Detox: 5 Ways to Better Marketing Copy

Writing Detox: 5 Ways to Better Marketing Copy

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Follow this simple regimen to get rid of 'toxins' and make your copy shine.
February 25, 2013 in Marketing Materials
7 Steps to Get Publicity for Your Business

7 Steps to Get Publicity for Your Business

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Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
February 20, 2013 in Marketing Basics
SBA Debuts New Market Research Tool for Small Business

SBA Debuts New Market Research Tool for Small Business

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Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
February 14, 2013 in Market Research
Defining Your Market in 7 Steps

Defining Your Market in 7 Steps

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No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
February 13, 2013 in Targeting Niche Markets
Finding Your Marketing Competitive Advantage

Finding Your Marketing Competitive Advantage

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To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
February 13, 2013 in Marketing Basics
How to Design a Marketing Strategy

How to Design a Marketing Strategy

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The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
February 12, 2013 in Marketing Basics
How to Really Listen to Your Customers

How to Really Listen to Your Customers

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A flexible response to a customer's needs plants a vineyard's new direction.
February 8, 2013 in Marketing Basics
27 Expendable Phrases to Cut from Your Marketing Copy

27 Expendable Phrases to Cut from Your Marketing Copy

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Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
February 6, 2013 in Marketing Basics
Lessons in Customer Engagement from the Detroit Auto Show

Lessons in Customer Engagement from the Detroit Auto Show

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How to exceed expectations, inspire loyalty and make your customers feel valued.
January 25, 2013 in Customer Loyalty and Retention
How to Launch a Successful Brand Ambassador Initiative

How to Launch a Successful Brand Ambassador Initiative

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You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
January 24, 2013 in Customer Loyalty and Retention
3 Things You Need to Know Before Getting Started in Local Mobile Advertising

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

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Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
January 17, 2013 in Marketing Basics
Getting Your Name Out There as a StartupPlay Video

Getting Your Name Out There as a Startup (Video)

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Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
January 8, 2013 in Marketing Basics
Web Startup Helps Track Customer Reviews

Web Startup Helps Track Customer Reviews

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Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
January 3, 2013 in Customer Loyalty and Retention
Writing a Business Plan? Don't Forget About Marketing

Writing a Business Plan? Don't Forget About Marketing

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Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
January 1, 2013 in Marketing Plan
Merry Christmas: Time to Snuggle Up with Facebook, Twitter

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

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While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
December 24, 2012 in Market Research
The 10 Most Useless Buzzwords

The 10 Most Useless Buzzwords

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You might want to drop these words and phrases from your business vocabulary -- starting right now.
December 20, 2012 in Marketing Basics
How to Figure Out Exactly What Your Customers Want

How to Figure Out Exactly What Your Customers Want

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The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
December 19, 2012 in Market Research
When Bad Online Reviews Cost Business

When Bad Online Reviews Cost Business

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A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
December 10, 2012 in Customer Loyalty and Retention
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