Marketing Basics

A Company That Makes User Analytics Simple
Marketing Basics

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Marketing Basics

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Marketing Basics

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Customer Loyalty and Retention

Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch

New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
8 Things Startup Founders Should Know Before Writing a Book
Marketing Basics

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
How to Think Like Your Customer
Marketing Basics

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing Basics

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
A Golf Tutorial Site Brings Its Call Center In-House
Customer Loyalty and Retention

A Golf Tutorial Site Brings Its Call Center In-House

Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
Should Your Business Have a Podcast?
Marketing Basics

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Marketing Basics

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
3 Content Marketing Lessons From Big Brands
Marketing Basics

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Last-Minute March Madness Marketing Tips
Marketing Basics

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Why Startups Should Take a Big-Brand Approach to Marketing
Marketing Basics

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Branding's Cardinal Sins: 3 Common Mistakes to Avoid
Marketing Basics

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Tips to Go Above and Beyond With Customer Service
Customer Loyalty and Retention

Tips to Go Above and Beyond With Customer Service

Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.
Marketing Strategies for the Future
Marketing Basics

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Where to Spend Your Marketing Dollars
Marketing Basics

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
5 Tips for Hiring an All-Star Marketing Team
Hiring Center

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Marketing Basics

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Writing Detox: 5 Ways to Better Marketing Copy
Marketing Materials

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
How to Design Your Business Logo
Branding

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
SBA Debuts New Market Research Tool for Small Business
Market Research

SBA Debuts New Market Research Tool for Small Business

Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Defining Your Market in 7 Steps
Targeting Niche Markets

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Finding Your Marketing Competitive Advantage
Marketing Basics

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
How to Design a Marketing Strategy
Marketing Basics

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
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