Marketing Basics
How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend
BY Alina Dizik
A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time. 5 Tips to Help Your Marketing Messages Sing
BY Andrea K. Hammer
Here's how to clear out the jargon and communicate clearly about your business. How to Compete with the Big Chains? Think Locally
BY Mikal E. Belicove
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence. The Key to Annoyance-Free Website Surveys That Get Results
BY Mikal E. Belicove
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around. How a Lean Startup Can Keep Customers
BY Steve Blank and Bob Dorf
You have customers for your new mobile app or retail website. Here's how to fight churn. The Five Broad Strokes of Marketing
BY Jay Conrad and Jeannie Levinson
Master these five ideas, and you will be well on your way to becoming a master marketer. Seven Tips for Coping with Customer Questions
BY Carol Tice
Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively. Businesses Can't Afford to Neglect Customer Service on Facebook
BY Mikal E. Belicove
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same. Four Rules for Location-Based Marketing Without Creeping Out Customers
BY Gwen Moran
Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy. In Amish Country, A Lesson in Niche Marketing
BY Erika Napoletano
A business that caters to a specialized community offers lessons in narrowing the focus. Valentine's Niche: Say It With Beer and Beef Jerky?
BY Diana Ransom
In the business of love, nothing is sacred -- not even candy hearts and red roses. What 'Project Runway' Can Teach You About Business
BY Carol Tice
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub. Seven Ways Business Owners Can Beat the January Doldrums
BY Carol Tice
For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line. How One Business Is Expanding Beyond Its Local Market
BY Erika Napoletano
What is your company doing that takes you outside the comfort zone? Free Market-Research Tools -- A Sampler
BY Gwen Moran
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.Play Video Targeting the 'It Girl' Customer (Video)
BY Colleen DeBaise
The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company. Five Affordable Consumer Research Tools
BY Susan Gunelius
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans. What to Do When the Mailman Slows Your Business Down
BY Diana Ransom
Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers. A New Way to Crowdsource Customer Feedback
BY Jason Ankeny
Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.Play Video How Indie Merchants Are Prepping for the Holidays (Video)
For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers. 12 Ways to (Legally) Spy on Your Competitors
BY Carol Tice
You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals. Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
BY Carol Tice
Where is the line between being responsive to customers' needs, and simply letting customers call the shots? Apple's Simple Marketing Manifesto
BY Jason Fell
In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today. Why You Should Fire Your Worst Client
BY Carol Tice
When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers. Hacking the U.S. Census for Market Research
BY Gwen Moran
The every-decade survey can offer insights on demographics and competition for determining potential markets. Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
BY Susan Gunelius
The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.Ads by Google
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60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
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Founder, Quirky Inc.
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Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
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Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
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Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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