Marketing Basics

Three Tips for Reinventing a Product
Innovation

Three Tips for Reinventing a Product

How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.
Why Guy Kawasaki Is Enchanted With the Ford Mustang
Marketing Basics

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Guy Kawasaki on Writing an Effective Mission Statement
Marketing Basics

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Guy Kawasaki on Why He's a Justin Bieber Fan
Marketing Basics

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Enchant and Engage More Customers With Social Media
Customer Loyalty and Retention

Enchant and Engage More Customers With Social Media

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How to Keep Your Marketing Rolling While You're on Vacation
Marketing Plan

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
How Your Business Can Build Customer Loyalty -- and Profits
Customer Loyalty and Retention

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Five Reasons Why Your Mission Statement Probably Stinks
Marketing Plan

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Seven Tips for Building Customer Loyalty
Customer Loyalty and Retention

Seven Tips for Building Customer Loyalty

Treat returning customers right and they'll return the favor.
Five Signs You Need a Marketing Makeover
Marketing Basics

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Six Tips for Building Buzz on a Budget
Marketing Basics

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
Two Weeks to Startup: Day 2. Research Your Business Idea
Market Research

Two Weeks to Startup: Day 2. Research Your Business Idea

Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
What's Behind Products That Customers Fall in Love With
Customer Loyalty and Retention

What's Behind Products That Customers Fall in Love With

You don't want customers to just buy your product--you want them to get emotional about it.
Five Ways to Beat Prospecting Anxiety
Marketing How-To Guides

Five Ways to Beat Prospecting Anxiety

These tips will help your sales reps push through rejection to drum up new business.
Four Steps to Launching a Loyalty Program
Customer Loyalty and Retention

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.
Review: Capsule, CRM for Small Business
Customer Loyalty and Retention

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
Small Marketing Changes With a Big Impact
Marketing Basics

Small Marketing Changes With a Big Impact

Try these seven low-cost ways to boost small-business sales.
The Marketing Magic Behind Harry Potter
Branding

The Marketing Magic Behind Harry Potter

Try these five branding tips from the wizard phenom.
Seven Ways to Energize Sales
Marketing Basics

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.
The Three Top Sales Promo Mistakes
Customer Service

The Three Top Sales Promo Mistakes

Use these tips to avoid the most common traps that can kill your sales.
Does Your Business Hand Out the Good Candy?
Marketing Basics

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales
Three Tools for Hyper-local Social Media Marketing
Targeting Niche Markets

Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.
Marketing a Seasonal Business All Year 'Round
Customer Loyalty and Retention

Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.
Five Market-Research Tools for Twitter
Market Research

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
Conducting Market Research
Market Research

Conducting Market Research

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
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