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Marketing Basics

Loyalty Marketing in Action

Loyalty Marketing in Action

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What you can learn from Neiman Marcus' loyalty program
August 19, 2010 in Customer Loyalty and Retention
Big Marketing Stunts, Small-Business Style

Big Marketing Stunts, Small-Business Style

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Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
August 3, 2010 in Marketing Basics

The Art of Feel-Good Loyalty Incentives

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Reward your customers -- they'll reward you with repeat business.
How to Identify and Reach Underserved Markets

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
June 24, 2010 in Market Research

Six Ways to Create a Memorable Customer Experience

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The devil is in the details--are you paying attention to the 'little things?'

What's in It for Me?

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Five steps to creating a customer-focused experience that will set you apart from the crowd.

How Google's Keyword Tool Can Point You Toward Profits

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A quick and dirty way to validate your niche market
April 16, 2010 in Market Research

Deciphering Your Website Traffic Reports: Five Tips

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That report contains information you can use to to get more visitors and grow your business.
April 9, 2010 in Market Research
Free--Yes, Free!--Marketing Resources

Free--Yes, Free!--Marketing Resources

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Give your campaigns a boost with these no-cost tools.
March 22, 2010 in Marketing Basics

10 Common--and Effective--Emotional Triggers

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Spur potential customers into action by using these cues in your marketing campaign.
March 2, 2010 in Marketing Basics

Five Ways to Show Customers You Care

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Show them love year-round, and they'll return the favor.
February 25, 2010 in Customer Loyalty and Retention
How to Get Your Service Business Off the Ground

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
January 28, 2010 in Market Research
Harness the Benefits of the Real-Time Web

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
January 22, 2010 in Market Research
Uncorking New MarketsPlay Video

Uncorking New Markets (Video)

James Stewart of Stewart Cellars talks about the wine industry's response to changing consumer preferences.
January 18, 2010 in Market Research
Ari Newman, Founder and President of FiltrboxPlay Video

Ari Newman, Founder and President of Filtrbox (Video)

Ari Newman discusses how his service enables businesses to better engage with their customers.
January 8, 2010 in Customer Loyalty and Retention
Pandora Founder Tim WestergrenPlay Video

Pandora Founder Tim Westergren (Video)

Learn how Tim Westergren's Pandora uses the Music Genome Project to come up with a unique playlist for each listener.
January 1, 2010 in Targeting Niche Markets

Use Gifts to Reinforce Your Alliances

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5 ways to move beyond appreciation and deepen your client relationships
December 16, 2009 in Market Research
Get to Know Your Competition

Get to Know Your Competition

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7 shrewd strategies for forging alliances--and staying ahead of the pack.
November 16, 2009 in Market Research
Why Serve a Niche Market?

Why Serve a Niche Market?

A jack-of-all-trades is a master of none.
November 11, 2009 in Targeting Niche Markets

Focus on Core Customers

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Be committed to them, and they'll deliver new clients to you.
October 21, 2009 in Customer Loyalty and Retention
2 Businesses, 1 Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
October 15, 2009 in Marketing Plan
Appeal to Consumers' Five Senses

Appeal to Consumers' Five Senses

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Your copy should stimulate a sensory reaction that compels readers to buy.
September 14, 2009 in Marketing Basics

Who Is Jason Sadler, and Why Should You Care?

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Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
September 14, 2009 in Targeting Niche Markets

How to Create Vocal Brand Advocates

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7 steps to a successful advertising campaign
August 12, 2009 in Customer Loyalty and Retention
Reverse Your Fortune With Sound Marketing

Reverse Your Fortune With Sound Marketing

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When you know your market, your product will sell itself.
July 22, 2009 in Targeting Niche Markets
5 Myths That Kill Marketing Copy

5 Myths That Kill Marketing Copy

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If you're going it alone, avoid these pitfalls.
July 10, 2009 in Marketing Materials
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