Marketing Basics
10 Steps to Effective Copywriting
BY Susan Gunelius
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.Price Isn't Tied to Your Product
BY Dan Kennedy
When pricing your product, who you're selling is more crucial than what you're selling.How to Make Your Message Stick
BY Kim T. Gordon
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.Steal Your Competitors' Clients
BY Steve Von Loren
If your best prospects are someone else's customers, you better have a strategy for wooing them away.DNA Testing: A Growth Market
BY Dennis Romero
The barriers to entry are daunting, but the DNA market provides opportunities.Influence the Influencers
BY Nichole L. Torres
Dust off those public-speaking skills and get ready to market your business.Not Your Father's Marketing Campaign
BY Kim T. Gordon
Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.Copywriting Grammar Ain't Perfect
BY Susan Gunelius
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.Make Your Best Offer
BY Kim T. Gordon
Tight consumer budgets may dampen spirits, so here are 5 tips for ringing in the sales this holiday season.Mass Appeal
BY Gail Dutton
Does your product have what it takes to attract an international audience?Reaching Multitaskers
BY Kim T. Gordon
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?Win Sales From Recession-Minded Consumers
BY Kim T. Gordon
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.Stretch Your Dollar With Horizontal Marketing
BY Sarah Pierce
Partnering with a company that shares your target market saves you time and money.A Long-Term Commitment
BY Elizabeth Wilson
Marketing to the LGBT community can extend far beyond the booming same-sex wedding industry in California. The key: Be sincere.Marketing With the Pros
BY Kim T. Gordon
There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.Maximum Customer Reach in 2008
BY Jon Rognerud
Follow these tips for getting top visibility and increased business growth online this year.Test Your Customer IQ
BY Kim T. Gordon
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.Misleading Marketing Copy
BY Susan Gunelius
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.The Hottest Marketing Trends for 2008
BY Kim T. Gordon
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.The Fastest Way to Find New Customers
BY Brad Sugars
Tap into your customer base by piggybacking on established businesses with similar target markets.A Niche to Grow
BY Kim T. Gordon
Expand your business by targeting qualified niche markets.Deep Insight Without Deep Pockets
BY Kim T. Gordon
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.The Perfect Presentation: Follow-up
BY Geoff Williams
In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.The Perfect Presentation: Appearance
BY Sarah Pierce
In part 5 of a 6-week series, we share our tips for dressing to impress.The Perfect Presentation: Practice
BY Geoff Williams
In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.The Perfect Presentation: Speaking
BY Sarah Pierce
In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.Ads by Google
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