Marketing Basics

Review: Capsule, CRM for Small Business
Customer Loyalty and Retention

Review: Capsule, CRM for Small Business

The pros and cons of an online tool that focuses on managing the sales pipeline.
Small Marketing Changes With a Big Impact
Marketing Basics

Small Marketing Changes With a Big Impact

Try these seven low-cost ways to boost small-business sales.
Seven Ways to Energize Sales
Marketing Basics

Seven Ways to Energize Sales

When revenue hits a rut, consider these tips to help you jump-start your sales.
Does Your Business Hand Out the Good Candy?
Marketing Basics

Does Your Business Hand Out the Good Candy?

Three Halloween-inspired marketing tips to sweeten holiday sales
Three Tools for Hyper-local Social Media Marketing
Targeting Niche Markets

Three Tools for Hyper-local Social Media Marketing

You can't outspend Fortune 500 companies, but you can change the game.
Marketing a Seasonal Business All Year 'Round
Customer Loyalty and Retention

Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.
Five Market-Research Tools for Twitter
Market Research

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
Conducting Market Research
Market Research

Conducting Market Research

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
Five Tips for Marketing to College Students
Targeting Niche Markets

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
How to Do Market Research--The Basics
Market Research

How to Do Market Research--The Basics

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
Loyalty Marketing in Action
Customer Loyalty and Retention

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
Big Marketing Stunts, Small-Business Style
Marketing Basics

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Customer Loyalty and Retention

Six Ways to Create a Memorable Customer Experience

The devil is in the details--are you paying attention to the 'little things?'
Customer Loyalty and Retention

What's in It for Me?

Five steps to creating a customer-focused experience that will set you apart from the crowd.
Market Research

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Market Research

Deciphering Your Website Traffic Reports: Five Tips

That report contains information you can use to to get more visitors and grow your business.
Free--Yes, Free!--Marketing Resources
Marketing Basics

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Customer Loyalty and Retention

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
How to Get Your Service Business Off the Ground
Market Research

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
Harness the Benefits of the Real-Time Web
Market Research

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
Uncorking New Markets
Market Research

Uncorking New Markets

James Stewart of Stewart Cellars talks about the wine industry's response to changing consumer preferences.
Ari Newman, Founder and President of Filtrbox
Customer Loyalty and Retention

Ari Newman, Founder and President of Filtrbox

Ari Newman discusses how his service enables businesses to better engage with their customers.
Pandora Founder Tim Westergren
Targeting Niche Markets

Pandora Founder Tim Westergren

Learn how Tim Westergren's Pandora uses the Music Genome Project to come up with a unique playlist for each listener.
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