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Marketing Ideas

5 Secrets to Communicating Effectively With Millennials

5 Secrets to Communicating Effectively With Millennials

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The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
June 13, 2013 in Marketing Ideas

7 Ways to Make Your Business Card Your Best Marketing Tool

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If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
May 20, 2013 in Marketing Ideas
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

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People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
April 25, 2013 in Marketing Ideas
Change the Rules: 5 Ways to Bring Mission Into Your Business

Change the Rules: 5 Ways to Bring Mission Into Your Business

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Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
April 17, 2013 in Marketing Ideas
3 Ethical Ways to Boost Positive Online Reviews

3 Ethical Ways to Boost Positive Online Reviews

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A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
April 10, 2013 in Marketing Ideas
3 Ways to Spark Celebrity Buzz Around Your Product

3 Ways to Spark Celebrity Buzz Around Your Product

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Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013 in Marketing Ideas
The Secrets of What Makes a Product Go Viral

The Secrets of What Makes a Product Go Viral

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Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
March 18, 2013 in Marketing Ideas
Marketing to Seniors: Online Versus Offline

Marketing to Seniors: Online Versus Offline

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Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
February 22, 2013 in Marketing Ideas
4 Marketing Hazards to Avoid

4 Marketing Hazards to Avoid

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Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
January 22, 2013 in Marketing Ideas
Co-Marketing: Twice as Nice or Double the Trouble?

Co-Marketing: Twice as Nice or Double the Trouble?

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From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
January 16, 2013 in Marketing Ideas
Meatball's Top Picks for Your PetPlay Video

Meatball's Top Picks for Your Pet (Video)

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This holiday season, don't forget to treat your furry friends too. For our Indie Merchant Holiday Gift Guide, Meatball the bulldog gives his top pick from the pets category.
November 26, 2012 in Marketing Ideas
Is Social Media Dead? The New Marketing Mix

Is Social Media Dead? The New Marketing Mix

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Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
November 15, 2012 in Marketing Ideas
25 Tips to Punch Up Your Writing

25 Tips to Punch Up Your Writing

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From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
November 10, 2012 in Marketing Ideas
Luckyrice Taps Into a Ready Market

Luckyrice Taps Into a Ready Market

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An Asian-focused food festival marketing company waited for the right moment to open.
October 20, 2012 in Marketing Ideas
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

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Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
October 15, 2012 in Low-Cost Ideas
How Photos Can Make or Break Your Marketing Campaign

How Photos Can Make or Break Your Marketing Campaign

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Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
September 19, 2012 in Marketing Ideas
How to Get Your Employees and Customers to Market for You

How to Get Your Employees and Customers to Market for You

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Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
September 18, 2012 in Marketing Ideas
How Chobani Yogurt Used Social Media to Boost Sales

How Chobani Yogurt Used Social Media to Boost Sales

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The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
September 16, 2012 in Marketing Ideas
Richard Branson on How to Connect With Your Customers

Richard Branson on How to Connect With Your Customers

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The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
September 10, 2012 in Marketing Ideas
Publish a Book and Prosper as a Small-Business Owner

Publish a Book and Prosper as a Small-Business Owner

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Writing your own book can establish you as an authority and expert.
September 4, 2012 in Marketing Ideas
How to Build Facebook Fans to Drive Sales

How to Build Facebook Fans to Drive Sales

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Why collecting 'likes' is a potent and inexpensive way to promote your business.
August 27, 2012 in Marketing Ideas
7 Steps to Landing and Profiting from Celebrity Customers

7 Steps to Landing and Profiting from Celebrity Customers

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What the team on Animal Planet's Tanked learned from working with Tracy Morgan
August 17, 2012 in Marketing Ideas
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

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Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
July 26, 2012 in Marketing Ideas
5 Ways Store Colors Can Influence Shoppers

5 Ways Store Colors Can Influence Shoppers

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A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
July 25, 2012 in Marketing Ideas
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

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This low-budget mainstay can help you learn your customers work and fill your database.
July 9, 2012 in Low-Cost Ideas
Five Low-Cost Local Marketing Ideas

Five Low-Cost Local Marketing Ideas

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Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
July 5, 2012 in Low-Cost Ideas
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