Marketing Ideas
Publish a Book and Prosper as a Small-Business Owner
BY Dan S. Kennedy and Matt Zagula
Writing your own book can establish you as an authority and expert. How to Build Facebook Fans to Drive Sales
BY Perry Marshall and Thomas Meloche
Why collecting 'likes' is a potent and inexpensive way to promote your business. 7 Steps to Landing and Profiting from Celebrity Customers
BY Carol Tice
What the team on Animal Planet's Tanked learned from working with Tracy Morgan No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
BY Jason HeadsetsDotCom
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs. 5 Ways Store Colors Can Influence Shoppers
BY Jane Porter
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely. For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
BY Dan S. Kennedy and Jeff Slutsky
This low-budget mainstay can help you learn your customers work and fill your database. Five Low-Cost Local Marketing Ideas
BY Jeff Slutsky
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks. How to Stand Out by Keeping it Simple
BY Erika Napoletano
Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition. To Grow Sales, Turn Your Workplace into a Theater for Customers
BY Lambeth Hochwald
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work. How to Attract Crowdfunding Investors Without Breaking the Law
BY Joy Schoffler
With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way. Five Tips for Better Text-Message Marketing
BY Susan Gunelius
Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them. Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
BY Carol Tice
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them. How to Tap Into Mom-Centric Mobile Marketing
BY Grant Davis
The millions of mom bloggers can make or break a new product -- so it pays to play by their rules. The Best Promos of SXSW 2012
BY Becky Bullard
Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival. Hey, Small-Business Owner: Do You Shop Local?
BY Carol Tice
If you want consumers to shop local, encourage them by shopping locally for your own business. Need Ideas for Your Business Blog? Here Are 50
BY Carol Tice
Here are some of the best strategies for making a blog readable and engaging. It's Leap Year. What Are You Doing With Your Extra Day?
BY Lambeth Hochwald
Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others. Eight Creative Marketing Ideas to Make Your Business Stand Out
BY Carol Tice
If your marketing could use a new twist, consider these new ideas to reach today's customers. 10 Lessons in Brilliant Marketing
BY Jennifer Wang
From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution. Three Affordable Ways to Get Celebrities to Promote Your Brand
BY Carol Tice
Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business. Three Key Business Investments to Make in 2012
BY Carol Tice
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big. How to Use Mobile to Reach Holiday Bargain Hunters
BY John Arnold
Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics. How One Company Transformed Its Boring Products
BY Carol Tice
If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name. What One Startup Got Out of Starring in Webisodes
BY Carol Tice
Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series. How to Make Your Marketing Work Together
BY Jay Conrad and Jeannie Levinson
Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts. Small Business Saturday Kicks Off
BY Colleen DeBaise
New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.Ads by Google
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60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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