Marketing Ideas

Are Celebrity Investors Worth the Hype?
Marketing Ideas

Are Celebrity Investors Worth the Hype?

Brands have paraded A-listers out front as spokespeople for ages, but in recent years they've been joining as investors. Here, we examine when it works and what entrepreneurs should keep in mind as they team up with celebs.
Promoting Your Business Through Personal Posts
Social Media

Promoting Your Business Through Personal Posts

Branding guru Jason Seiden pushes for social media with a work-life blend.
7 Marketing Truths Every Business Leader Should Know
Marketing

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
The Promotional Power of 'Prankvertising'
Online Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
How an Ad Agency Fixed Its Call-Center Marketing
Grow Your Business

How an Ad Agency Fixed Its Call-Center Marketing

Using the RingRevenue platform, buyCalls was able to sniff out some major discrepancies in their campaigns.
The 4 Elements of an Irresistible Offer
Marketing Basics

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Why Smart Marketing Is Like a Great First Date
Marketing Ideas

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
6 Content Marketing Principles Every Business Needs to Follow
Marketing Ideas

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
How to Get More Comments on Your Blog
Online Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want
Public Relations

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
How to Ace Back-to-School Season
Marketing Ideas

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
How to Pull a Badass Marketing Stunt
Marketing Ideas

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
5 Easy Ways to Connect With Online Influencers
Networking

5 Easy Ways to Connect With Online Influencers

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.
Want Loyal Customers? Do This.
Marketing Ideas

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
How to Start Mapping Your Marketing Plan Right Now
Marketing Basics

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
How to Engage Customers on a Dime
Marketing Ideas

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
What You Can Learn From the Simple Brilliance of Chipotle's Design
Marketing Ideas

What You Can Learn From the Simple Brilliance of Chipotle's Design

The fast food Mexican grill franchise sets a standard for modern restaurants.
Marketing's Best Kept Secret
Marketing Ideas

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
A (Kind of) Brief History of Marketing (Infographic)
Advertising

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Business Finds Success With Clothing Fit for a Royal Baby
Business Ideas

Business Finds Success With Clothing Fit for a Royal Baby

Lauren Levy rushed to bring Magnificent Baby's "An Heir Is Born" clothing line to market. Find out how her hustle is paying off.
The Obvious Marketing Money-Maker You're Missing
Marketing Ideas

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Likeanomics and the Power of Marketing Influence
Marketing Basics

Likeanomics and the Power of Marketing Influence

Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
Online Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Marketing on a Dime: 3 Lessons From a First-Time CMO
Marketing Basics

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Revolutionizing the Way We Watch TV and Movies
Marketing Ideas

Revolutionizing the Way We Watch TV and Movies

HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
Insider Tips on How to Build a Youtube Following
Marketing Ideas

Insider Tips on How to Build a Youtube Following

With 72 hours of new content uploaded to Youtube every minute, breaking through the noise is a huge challenge. Here's insight into how to start building an effective Youtube strategy.
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