Marketing Ideas

Marketing Lessons From This Summer's Blockbuster Movies
Marketing Ideas

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
3 Steps to Creating Your Branding Message
Branding

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
5 Social Media Rules Every Entrepreneur Should Know
Social Media

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
5 Secrets to Communicating Effectively With Millennials
Marketing Ideas

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
3 People to Follow on Vine for Branding Ideas
Branding

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing Basics

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
What You Wanted to Know About Marketing But Forgot to Ask
Marketing Basics

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Marketing Basics

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Marketing Ideas

7 Ways to Make Your Business Card Your Best Marketing Tool

If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
What to Do If You Hate Your Brand
Branding

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
The Secrets of 7 Successful Brands
Branding

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Marketing Ideas

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Marketing Ideas

Change the Rules: 5 Ways to Bring Mission Into Your Business

Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
3 Ethical Ways to Boost Positive Online Reviews
Marketing Ideas

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
3 Content Marketing Lessons From Big Brands
Marketing Basics

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
3 Ways to Spark Celebrity Buzz Around Your Product
Marketing Ideas

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
4 Things You Need to be Doing on Social Media -- Now
Social Media

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Why Startups Should Take a Big-Brand Approach to Marketing
Marketing Basics

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
5 Online Marketing Strategies for a Tight Budget
Online Marketing

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
The Secrets of What Makes a Product Go Viral
Marketing Ideas

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Marketing to Seniors: Online Versus Offline
Marketing Ideas

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
Lessons in Customer Engagement from the Detroit Auto Show
Customer Loyalty and Retention

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
4 Marketing Hazards to Avoid
Marketing Ideas

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing Ideas

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Best Inspirational Words From Business Leaders in 2012
The 'Treps

Best Inspirational Words From Business Leaders in 2012

Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
20 Inspired Business-Card Designs to Better Market Your Startup
Marketing

20 Inspired Business-Card Designs to Better Market Your Startup

When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
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