Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
August 6, 2013
The fast food Mexican grill franchise sets a standard for modern restaurants.
August 3, 2013
Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
August 1, 2013
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
July 17, 2013
Lauren Levy rushed to bring Magnificent Baby's "An Heir Is Born" clothing line to market. Find out how her hustle is paying off.
July 11, 2013
No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
July 11, 2013
Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
July 5, 2013
A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
July 3, 2013
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
July 1, 2013
HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
June 28, 2013
With 72 hours of new content uploaded to Youtube every minute, breaking through the noise is a huge challenge. Here's insight into how to start building an effective Youtube strategy.
June 20, 2013
Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
June 20, 2013
Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
June 19, 2013
Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
June 14, 2013
The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
June 13, 2013
Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
June 12, 2013
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
June 4, 2013
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
May 23, 2013
How to make your product more attractive to young buyers.
May 21, 2013
If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
May 20, 2013
Four steps to building your brand into something that's more true to you.
May 15, 2013
Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
April 29, 2013
People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
April 25, 2013
Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
April 17, 2013
A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
April 10, 2013
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
April 3, 2013
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