Marketing Ideas

Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Marketing Ideas

Capitalize on Meaningful--and Affordable--Gifts

It's the thought that counts, so you might as well save a few bucks.
Marketing Ideas

Market With Meaning

Don't offer your customers products--offer them solutions, connections and satisfaction.
Low-Cost Ideas

Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these six steps for marketing that really works.
Marketing Ideas

Marketing That Pops

Magnetic 3D is cornering the market on high definition, 3-D advertising
Marketing Ideas

Spend Local--Online

Reach a younger, hipper market for a fraction of the cost of traditional advertising.
Marketing Ideas

Marketing Technology Helps Vico Survive

Learn how this software company combined free and low-cost marketing with new sales to boost the sales pipeline despite big budget cuts.
Marketing Ideas

Boost Your Brand

How to find the perfect pitch person to get your message out
Marketing Ideas

A Great Ad Campaign Can Last Forever

Marketing to values is more important than marketing products.
Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

Your message will lose some of its power if you don't take the time to get organized upfront.
Marketing Ideas

A Marketing Home Run

In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
Marketing Ideas

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Marketing Ideas

Marketing Presentations Go Virtual

Fight the high cost of gas and air travel with your own webinars.
Marketing Ideas

Alternative Places to Network

Look beyond your standard groups and cocktail receptions for business connections that really work.
Marketing Ideas

Convert Passers-By Into Purchasers

Take advantage of event crowds by getting people off the street and into your store.
Marketing Ideas

The Palin Industry

The vice presidential candidate sparks fashion trends.
Marketing Ideas

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
Marketing Ideas

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Marketing Ideas

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
A Historical Perspective
Marketing Ideas

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
Marketing Ideas

Advertise Creatively With Offbeat Sports

By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
Marketing Ideas

Marketing in the Recommendation Age

As customer review venues and their influence increase, business owners should capitalize on this trend.
Marketing Ideas

Make Your Ads Workhorses

Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
Marketing Ideas

Tips for Marketing Your Service Business

Maintaining strong customer relationships is the key to creating a strong campaign.
Marketing Ideas

Taking a Green Initiative

These 3 entrepreneurs are taking advantage of green marketing tactics the right way.
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Market Like You Mean It
Market Like You Mean It
By Al Lautenslager
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