Marketing Ideas

Three Steps to Grow Your Own 'Buy Local' Campaign
Marketing Ideas

Three Steps to Grow Your Own 'Buy Local' Campaign

Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Five Ways Small Businesses Can Beat Rising Mail Costs
Shipping Center

Five Ways Small Businesses Can Beat Rising Mail Costs

With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
A Franchise Thanksgiving
Marketing

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
A Competition Roundup for Entrepreneurs
Grow Your Business

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
The Power of Harry Potter's Marketing Potion
Marketing Ideas

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Harry Potter By the Numbers
Marketing Ideas

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Insights: Foursquare's Dennis Crowley on Mobile Marketing
Low-Cost Ideas

Insights: Foursquare's Dennis Crowley on Mobile Marketing

The co-founder of the popular mobile app offers tips for marketers looking to get the most out of Foursquare.
John Jantsch on How Not to Be a Boring Business
Low-Cost Ideas

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Tell Google You're Ready for Your Close-Up
Online Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Five to Follow on Twitter for Marketing to Moms
Marketing

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
A New Tool to Help Businesses Check Out Who's Checking In
Marketing Ideas

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.
Because 20,000 Users Produce 50% of All Tweets
Marketing Ideas

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
Marketing Ideas

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.
How to Get Your Product into a Hollywood Movie
Marketing Ideas

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Location-Based Mobile Apps Take Hold
Marketing Ideas

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
15 Brilliant Marketing Ideas
Marketing Ideas

15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."
How to Start a Cause-Marketing Campaign
Marketing

How to Start a Cause-Marketing Campaign

Four ways to give back to the community, while boosting business.
10 Marketing Trends for 2011
Branding

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
How to Create a Social Media Sweepstakes or Contest
Online Marketing

How to Create a Social Media Sweepstakes or Contest

Try this six-step plan to attract new prospects to your business.
Four Marketing Tips from Your Dog
Marketing Ideas

Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.
Weird Companies That Work
Marketing Ideas

Weird Companies That Work

Marketing advice from four pioneering entrepreneurs
Five Tips for Marketing to College Students
Targeting Niche Markets

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
Loyalty Marketing in Action
Customer Loyalty and Retention

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
Startup Story: Out of the Box Marketing
Marketing Ideas

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
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