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Marketing Ideas

Service With a Smile

Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
May 1, 2005 in Marketing Ideas

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
March 1, 2005 in Marketing Ideas

Neighborhood Marketing Tactics

Use your creativity and marketing smarts to attract a loyal following of local businesspeople and residents.
January 11, 2005 in Marketing Ideas

Sign of the Times

Are you missing out on this simple, inexpensive marketing tool?
January 1, 2005 in Marketing Ideas

Extending Your Media Reach

To get the attention of multitasking consumers, position your ad message in multiple media.
January 1, 2005 in Marketing Ideas

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
November 1, 2004 in Marketing Ideas

Give It a Go

A "hands-on" approach to marketing your product could be just the thing to win customers.
September 1, 2004 in Marketing Ideas

In Short Supply

5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line
June 1, 2004 in Marketing Ideas

Can't Beat These Receipts

Use register read-outs as a promotional tool
February 1, 2004 in Marketing Ideas

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
February 1, 2004 in Marketing Ideas

On Location

Making your business the star of the big screen could mean big bucks and local exposure.
December 1, 2003 in Marketing Ideas

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
November 17, 2003 in Marketing Ideas

But Wait, There's More

The benefits of "gift with purchase"
November 1, 2003 in Marketing Ideas


Join the multichannel marketing revolution, and get ready to pump up your sales.
July 1, 2003 in Marketing Ideas

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
June 2, 2003 in Marketing Ideas

Howdy, Partner

Promotional partnerships can double your marketing punch.
June 1, 2003 in Marketing Ideas

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
April 14, 2003 in Marketing Ideas

Now They Know

Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
February 13, 2003 in Marketing Ideas

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
December 2, 2002 in Marketing Ideas

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
November 4, 2002 in Marketing Ideas

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
November 1, 2002 in Marketing Ideas

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
August 5, 2002 in Marketing Ideas

Get Big Marketing Results With Little Cash

Don't dry up your funds with expensive marketing methods. Instead, make a name for your company with creative (and outlandish) grassroots methods.
July 1, 2002 in Low-Cost Ideas

Market Your Service Business on Any Budget

No matter what your budget, spreading the word about your local service business is within your power. All it takes is a little planning.
June 1, 2002 in Low-Cost Ideas

Creative Marketing on a Shoestring

You've ransacked your brain for a shred of creativity, and you still can't come up with some decent marketing tactics. Good news: We've done the work for you.
April 1, 2002 in Marketing Ideas

Attracting Referrals

Encourage your happy customers to spread the word about your business.
April 1, 2002 in Marketing Ideas
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