Market Research

Marketing

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
5 Tips for Targeting Your Ideal Start-Up Customer
Market Research

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
The Potential of Untapped Markets
Exploring New Markets

The Potential of Untapped Markets

Bertrand Sosa and his brother co-founded NetSpend, a debit-card company, after realizing immigrants like themselves didn't rely on credit cards. Hear his tips for tapping new markets.
The Key to Annoyance-Free Website Surveys That Get Results
Market Research

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
What 'Project Runway' Can Teach You About Business
Customer Loyalty and Retention

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
The Key Question Inventors Don't Ask Before Seeking Funding
Inventing

The Key Question Inventors Don't Ask Before Seeking Funding

Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding.
Free Market-Research Tools -- A Sampler
Market Research

Free Market-Research Tools -- A Sampler

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Top 10 Small Business Predictions for 2012
Hot Trends

Top 10 Small Business Predictions for 2012

Here is a collection of next year's top trends for marketing, retailing, service businesses, mobile, social media and more.
Five Affordable Consumer Research Tools
Market Research

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
A New Way to Crowdsource Customer Feedback
Market Research

A New Way to Crowdsource Customer Feedback

Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
12 Ways to (Legally) Spy on Your Competitors
Market Research

12 Ways to (Legally) Spy on Your Competitors

You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
Hacking the U.S. Census for Market Research
Marketing Basics

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Quirky's Advice for Inventors: Study the Market
Inventing

Quirky's Advice for Inventors: Study the Market

Inventors may know how to pinpoint a problem, but coming up with a product that shoppers want is another challenge entirely. Fortunately for them, Quirky can help.
How Do I Cut Through the Noise on Social Media?
Social Media

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
Your Customers Are Talking. Are You Listening?
Online Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
Small Business Lessons from Netflix's Pricing Debacle
Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Four Mistakes That Can Kill Your Small Business
Leadership

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
Two Weeks to Startup: Day 2. Research Your Business Idea
Market Research

Two Weeks to Startup: Day 2. Research Your Business Idea

Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
Five Market-Research Tools for Twitter
Market Research

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
Conducting Market Research
Market Research

Conducting Market Research

You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
How to Do Market Research--The Basics
Market Research

How to Do Market Research--The Basics

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Market Research

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Market Research

Deciphering Your Website Traffic Reports: Five Tips

That report contains information you can use to to get more visitors and grow your business.
How to Get Your Service Business Off the Ground
Market Research

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
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