Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Doing your due diligence before buying a company will earn you bargaining power
and help you avoid unforeseen problems. Here's what you need to know.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
Exploring New Markets
Bertrand Sosa and his brother co-founded NetSpend, a debit-card company, after realizing immigrants like themselves didn't rely on credit cards. Hear his tips for tapping new markets.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Customer Loyalty and Retention
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding.
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Here is a collection of next year's top trends for marketing, retailing, service businesses, mobile, social media and more.
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
The every-decade survey can offer insights on demographics and competition for determining potential markets.
Inventors may know how to pinpoint a problem, but coming up with a product that shoppers want is another challenge entirely. Fortunately for them, Quirky can help.
Starr Hall on how to identify and research your target audience on social sites.
Customer research can be yours for the asking, if you're willing to pay attention.
Customer Loyalty and Retention
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Here's a look at management flaws that could spell disaster if left uncorrected.
'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
These sites will help you cut through the noise and reach the customers you want.
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