Online Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online
Online Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Online Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
A Fitness Studio Makes Full-Court Social Press
Online Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
3 Ways to Make a Killer Impression Online (Infographic)
Online Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
When Marketing Over Social Media, Test, Experiment and Test Some More
Online Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
How to Use Social Media to Find Customers (Infographic)
Online Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
12 Social Media Mistakes That Entrepreneurs Make
Online Marketing

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
A Salon's Social Media Highlights
Online Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Online Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Online Marketing

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.
How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)
Online Marketing

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
How to Use Social Media and Not Feel Overwhelmed
Online Marketing

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
10 Questions to Ask When Hiring an SEO Consultant
SEO | Search Engine Optimization

10 Questions to Ask When Hiring an SEO Consultant

Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.
A Restaurant Built (and Rebuilt) With Customer Loyalty
Online Marketing

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.
How Your Pinterest Descriptions Can Attract Customers
Social Media

How Your Pinterest Descriptions Can Attract Customers

If you want to increase traffic to your Pinterest account, follow these tips for writing compelling pin descriptions that will pique your audience's interest and optimize your pins for search.
Marketing Basics

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Digital Marketing Must: Deliver Great Content Where Your Customers Are
Online Marketing

Digital Marketing Must: Deliver Great Content Where Your Customers Are

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.
9 New Tips for Location-Based Marketing
Online Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
As Facebook Hashtags Roll Out, What They Mean for Marketers
Social Media

As Facebook Hashtags Roll Out, What They Mean for Marketers

A look at how companies will be able to best use hashtags for their marketing purposes.
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips
Online Marketing

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
Insider Tips on How to Build a Youtube Following
Marketing Ideas

Insider Tips on How to Build a Youtube Following

With 72 hours of new content uploaded to Youtube every minute, breaking through the noise is a huge challenge. Here's insight into how to start building an effective Youtube strategy.
Move Over, Facebook: Why Your Business Needs to Be on Pinterest
Online Marketing

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.
Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee
News and Trends

Yelp Helps Small Businesses Turn Visitors Into Buyers, for a Fee

The popular review site introduces a new service that enables users to make transactions through their pages.
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content
Online Marketing

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
From Facebook to Foot Traffic: Building a Bakery's Social Network
Online Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
3 Smart and Creative Ways to Use Foursquare for Marketing
Social Media

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
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