Online Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network
Online Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
3 Smart and Creative Ways to Use Foursquare for Marketing
Social Media

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
Promote Your Product Quickly by Tapping the Internet's Influencers
Online Marketing

Promote Your Product Quickly by Tapping the Internet's Influencers

The founder of the online product showcase Grommet explains how to become an Internet sensation.
Digital Marketing: It's Not Just Business, It's Personal
Online Marketing

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
When Marketing Online, Be Natural and Earn Trust
Online Marketing

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
How to Harness the Power of Internet Memes for Your Business (Infographic)
Online Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Read This Email. Why Again?
Online Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Why Engaging Online Content Is a Must for SEO
SEO | Search Engine Optimization

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
SoLoMo and How It Can Help Your Marketing
Online Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
The Best Marketing Advice You're Forgetting to Follow
Online Marketing

The Best Marketing Advice You're Forgetting to Follow

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
6 Essential Criteria Your Pinterest Pins Should Meet
Online Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Online Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
9 Ways to Build Your Pinterest Audience
Online Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
The Key to Building a Strong Online Reputation (Infographic)
Online Marketing

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
10 Questions to Ask When Creating Your LinkedIn Company Page
Social Media

10 Questions to Ask When Creating Your LinkedIn Company Page

How you can make a company page that generates leads, sales and traffic back to your website.
How Men and Women Use Social Media Differently (Infographic)
Social Media

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)
Online Marketing

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
5 Strategies to Build a Global Brand
Branding

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
Online Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
How to Get Started on Pinterest: 8 Boards Worth Creating
Social Media

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
New Google Tool Helps Businesses Deliver Better Online Ads
Websites

New Google Tool Helps Businesses Deliver Better Online Ads

The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
5 Ways to Be a Better Leader Online
Leadership

5 Ways to Be a Better Leader Online

Here's what separates the leaders from the followers online.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
Online Marketing

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Should Your Business Have a Podcast?
Marketing Basics

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
3 Emerging Social Networks to Keep an Eye On
Social Media

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
Increasing Website Traffic: 6 Steps to Guest Blogging
Online Marketing

Increasing Website Traffic: 6 Steps to Guest Blogging

What you need to know about contributing articles to other sites and how it can raise your profile online.
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