Online Marketing

What You Can Learn from Celebrities About Social Media
Social Media

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
5 Underutilized LinkedIn Marketing Tools
Social Media

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Common Google AdWords Mistakes and How to Avoid Them
Online Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
What Is Vooza and Why Should You Care?
Online Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
3 Ways to Generate Better Leads on Facebook
Social Media

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
The 3 Most Important Online Marketing Metrics to Monitor
Online Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
SEM, SERPs and Other Online Marketing Terms Explained
Online Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
The State of SEO and What Entrepreneurs Need to Know
SEO | Search Engine Optimization

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
How Customer Data Can Help Build Better Marketing Campaigns
Apps & Software

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Building a Successful Google Campaign from Scratch
Online Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
5 Ways to Take Customer Loyalty to the Next Level
Online Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
How to Promote Your Business with Customized Facebook Timeline Apps
Social Media

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Uncover Your Site's Overlooked Profit Opportunities
Websites

Uncover Your Site's Overlooked Profit Opportunities

In every transaction, you can lead your customer to where you want them to go.
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Online Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
Pinterest Marketing: Pinning With a Purpose
Social Media

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Online Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
How to Be Unforgettable Online
Branding

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Tips for Creating Business Videos That Customers Will Watch
Online Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
Facebook's Marketing Tools You Might Not Know About
Social Media

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Telling Your Story: 5 Rules for 'Content Marketing'
SEO | Search Engine Optimization

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
Forget the Phone Book. How to Generate Leads for Local Businesses
Online Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
Will It Always Be Fun and Gamification?
Online Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
SEO vs. PPC: Knowing Which Is Right for Your Website
SEO | Search Engine Optimization

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
How to Get Your Content Shared More on Pinterest
Social Media

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
The Imagination: A Sustainable Resource for Online Lead Generation
Online Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
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