Online Marketing

Is Paid Search Ineffective for Online Marketing?
Marketing

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.
How Long Before Your Customers Trust You? Two Years.
Marketing

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what’s going to separate you from the competition -- so don’t slack.
Your Brand's Positioning Should Rest on the 1 Thing You Do Best
Marketing

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Content-Marketing Lessons From 4 Successful Kickstarter Campaigns
Marketing

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

To successfully raise funds for a project, follow the steps taken during these funded efforts.
Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious
Marketing

Why Entrepreneurs Will Find GoDaddy's New Commercials Hilarious

Who hasn’t wanted to tell all of the doubters in their life to “stick it!”? These new ads capture moments of entrepreneurial triumph.
9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed
Marketing

9 Pieces of Wisdom to Get Your Lead Machine Running at Top Speed

If anyone knows inbound marketing, it's Brian Halligan of Hubspot, Joe Pulizzi of the Content Marketing Institute and Brian Clark of Copyblogger.
6 Tried-and-True Email Marketing Tactics
Marketing

6 Tried-and-True Email Marketing Tactics

The glitter of social media makes email seem a bit stodgy but the inbox is still the path to a customer's heart.
Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
How to Fire Back at an Angry Customer on Social Media
Marketing

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
Taco Bell's Social Sauce: Less Sales, Mas Fun
Marketing

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
5 Questions to Ask When Your Marketing Isn't Working
Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
10 Things You Should Test to Boost Your Website Conversion Rate
Marketing

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
5 Reasons Why Courting Influencers Is a Diversion From Building Your Business
Grow Your Business

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
6 Elements Every Business Website Needs
Marketing

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Grow Your Online Business Without Depending Exclusively on Google
Marketing

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Define Your Brand With Focus and Flexibility
Marketing

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Grow Your Business

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
5 Easy Tweaks You Can Make to Consistently Land New Customers
Marketing

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
8 Ways to Influence Users to Download Your Mobile App
Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
50 Favorite Online-Marketing Influencers of 2014
Marketing

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Cats Run the Show at the Most Adorable Pizza Hut in Japan
Franchises

Cats Run the Show at the Most Adorable Pizza Hut in Japan

Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint.
5 Reasons Why Social-Media Marketing Is Overrated
Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Craft an Effective 'About' Page in 3 Simple Steps
Marketing

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
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