Online Marketing

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Marketing

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
5 Ways to Leverage Your Social-Media Following to Close Sales
Marketing

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Why Every Entrepreneur Should Focus on Local SEO
Marketing

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
The Top 14 Content Marketing Trends of 2014
The 'Treps

The Top 14 Content Marketing Trends of 2014

From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Why Your Brand Is More Important Than Your Product
Grow Your Business

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
8 Online-Marketing Terms Business Owners Must Know
Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
It's Time to Diversify Your Online Sales Strategy
Marketing

It's Time to Diversify Your Online Sales Strategy

Do some creative marketing. The number of places your product can be showcased is expanding.
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
The 4 Pillars New Brands Must Communicate to Their Audience
Marketing

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
A Solution for Keeping Your Online Business Listings Up to Date
Grow Your Business

A Solution for Keeping Your Online Business Listings Up to Date

Services such as Yext are helping business owners update their information across multiple online directories.
5 Affordable Ways to Make Your Online Profile Stand Out
Grow Your Business

5 Affordable Ways to Make Your Online Profile Stand Out

You've got personal and professional profiles all across the internet, but so does everyone else. How do you shine?
8 Ways to Stop Boring Your Email Subscribers
Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
4 Essential Pieces of an Awesome Content-Marketing Strategy
Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Want Customers to Market Your Brand? Make Them Look Awesome.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Marketing

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
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