Online Marketing

10 Things You Should Test to Boost Your Website Conversion Rate
Marketing

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
5 Reasons Why Courting Influencers Is a Diversion From Building Your Business
Grow Your Business

5 Reasons Why Courting Influencers Is a Diversion From Building Your Business

The best way to win the notice of the people you respect is to build a business they can't overlook.
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
6 Elements Every Business Website Needs
Marketing

6 Elements Every Business Website Needs

If you want to be taken seriously by customers online, be sure to include these common features.
Grow Your Online Business Without Depending Exclusively on Google
Marketing

Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Define Your Brand With Focus and Flexibility
Marketing

Define Your Brand With Focus and Flexibility

If you want customers to engage with your business, you need to clearly illustrate what it is all about.
The Top 5 Errors Made by Money-Losing Ecommerce Sites
Grow Your Business

The Top 5 Errors Made by Money-Losing Ecommerce Sites

Success is never guaranteed in online marketing but avoiding these common errors makes it much likelier.
5 Easy Tweaks You Can Make to Consistently Land New Customers
Marketing

5 Easy Tweaks You Can Make to Consistently Land New Customers

People visit your website looking for what you offer. Making them feel welcome is step one to earning loyal new customers.
Marketing Automation Can Help Startups Sell Like the Big Brands
Marketing

Marketing Automation Can Help Startups Sell Like the Big Brands

Using software to develop leads can be effective, but keep four things in mind when forming a strategy.
8 Ways to Influence Users to Download Your Mobile App
Marketing

8 Ways to Influence Users to Download Your Mobile App

You need to influence people even before they get to your landing page by convincing them of the value you're offering.
50 Favorite Online-Marketing Influencers of 2014
Marketing

50 Favorite Online-Marketing Influencers of 2014

These people provide useful, reliable information in their blogs and on social media and have expert knowledge in various fields.
Cats Run the Show at the Most Adorable Pizza Hut in Japan
Franchises

Cats Run the Show at the Most Adorable Pizza Hut in Japan

Pizza Hut's latest Japanese commercial campaign stars incredibly cute cat employees at a fictional pizza joint.
5 Reasons Why Social-Media Marketing Is Overrated
Marketing

5 Reasons Why Social-Media Marketing Is Overrated

Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
A Successful Content-Marketing Strategy Goes Far Beyond Page Views
Marketing

A Successful Content-Marketing Strategy Goes Far Beyond Page Views

With many companies turning to content to help build their brand, some entrepreneurs and CMOs are looking at the wrong metrics. Here is how content-marketing has evolved and what people should be measuring.
Craft an Effective 'About' Page in 3 Simple Steps
Marketing

Craft an Effective 'About' Page in 3 Simple Steps

This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
The 4 Basics of Making Money on the Internet
Grow Your Business

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
How to Choose the Best Keywords for Your Online Marketing Campaign
Marketing

How to Choose the Best Keywords for Your Online Marketing Campaign

If you want to find the best keywords for your business, avoid these all-too-common missteps.
Personalized Marketing Is No Longer a Luxury
Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.
This Google Feature Can Improve Your SEO
Marketing

This Google Feature Can Improve Your SEO

Online marketing and SEO expert Neil Patel explains how this listing format can help you rank better in search results.
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.
Marketing

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
Don't Want to Be Pigeonholed? Answer These 3 Questions.
Marketing

Don't Want to Be Pigeonholed? Answer These 3 Questions.

If you want to move beyond others' preconceived notions about you, ask yourself these questions.
The 7 Deadly Digital Sins
Leadership

The 7 Deadly Digital Sins

Knowing, and avoiding, the errors that undermine online marketing is a responsibility leaders shouldn't delegate.
The Trick to Getting Millennials to View Your Content
Marketing

The Trick to Getting Millennials to View Your Content

With the Gen Y generation being an influential bunch, brands need to focus on two things to get their attention.
6 Warning Signs You May Be Dealing With an SEO Scam Artist
Marketing

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Is SEO a Necessary and Measurable Investment?
Marketing

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
What You Can Learn About Marketing From an 'Icy' Phenomenon
Marketing

What You Can Learn About Marketing From an 'Icy' Phenomenon

A recent viral hit that has people dumping buckets of ice water over their heads shows what it takes to reach across the globe.
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