Online Marketing

How You Can Embrace the Holy Grail of Online Marketing
Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
5 Tech Tools that Help Businesses Compete With the Big Guys
Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
4 Ways to Use Email to Increase App Installations
Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Social Media

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Marketing

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
The Science of Building Buyer Personas (Infographic)
Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One Secret You Need to Know to Increase Sales
Marketing

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
To Make Your eBook a Success, Focus on These 4 Things
Marketing

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
How Far Is Too Far in the Race for Eyeballs?
Marketing

How Far Is Too Far in the Race for Eyeballs?

Bucking the trend of companies eager for ever-more obscene, gut-wrenching video clips to win viewers online, Clif Bar says, 'We no longer feel good about benefitting from the amount of risk certain athletes are taking.'
6 Changes Your 2015 SEO Strategy Must Focus On
Marketing

6 Changes Your 2015 SEO Strategy Must Focus On

Strategies are always evolving, so get a head start on next year by diving into these shifts.
The Content Marketer's Guide To Black Friday
Marketing

The Content Marketer's Guide To Black Friday

With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Marketing

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
5 Ways to Leverage Your Social-Media Following to Close Sales
Marketing

5 Ways to Leverage Your Social-Media Following to Close Sales

Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals
Marketing

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

The amazing technology at everyone's fingertips has not changed the fundamentals of success.
Why Every Entrepreneur Should Focus on Local SEO
Marketing

Why Every Entrepreneur Should Focus on Local SEO

Local SEO is a highly targeted, niche strategy that every entrepreneur can -- and should -- be thinking about.
Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand
Social Media

Apple's First Social-Media Guru on the No. 1 Way to Market Your Brand

Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
The Top 14 Content Marketing Trends of 2014
The 'Treps

The Top 14 Content Marketing Trends of 2014

From an explosion in video to brands embracing micro-content, 2014 was a busy year for marketers.
Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue
Social Media

Social Media's Role Will Soon Shift From Driving Awareness to Creating Revenue

Brands need to start actively transforming their social communities from cost centers into profit centers.
Why Your Brand Is More Important Than Your Product
Grow Your Business

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
8 Online-Marketing Terms Business Owners Must Know
Marketing

8 Online-Marketing Terms Business Owners Must Know

Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
Do You Know Where Your Buyers Hang Out Online?
Marketing

Do You Know Where Your Buyers Hang Out Online?

The challenge of finding your buyers to deliver the most targeted advertisements directly has never been harder.
Variety Is the Spice of Social-Media Life, Too
Social Media

Variety Is the Spice of Social-Media Life, Too

Social-media marketing needs continuity to be effective but ever-changing to keep the audience interested.
Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
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