Online Marketing

Capture, Engage and Convert Customers With Visual Branding
Marketing

Capture, Engage and Convert Customers With Visual Branding

To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
The Missing Ingredient of Modern Marketing
Marketing

The Missing Ingredient of Modern Marketing

What is needed is a complete solution for your digital needs that's designed to work in tandem with your existing infrastructure.
It's Time to Diversify Your Online Sales Strategy
Marketing

It's Time to Diversify Your Online Sales Strategy

Do some creative marketing. The number of places your product can be showcased is expanding.
Data is Not an Insight
Marketing

Data is Not an Insight

Numbers, stats, profiles, trends and historical reviews are a start, but you have to think for yourself.
The 4 Pillars New Brands Must Communicate to Their Audience
Marketing

The 4 Pillars New Brands Must Communicate to Their Audience

Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
The 10 Essential Tips for B2B Marketing Success in a Digital Economy
Marketing

The 10 Essential Tips for B2B Marketing Success in a Digital Economy

In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
A Solution for Keeping Your Online Business Listings Up to Date
Grow Your Business

A Solution for Keeping Your Online Business Listings Up to Date

Services such as Yext are helping business owners update their information across multiple online directories.
5 Affordable Ways to Make Your Online Profile Stand Out
Grow Your Business

5 Affordable Ways to Make Your Online Profile Stand Out

You've got personal and professional profiles all across the internet, but so does everyone else. How do you shine?
8 Ways to Stop Boring Your Email Subscribers
Marketing

8 Ways to Stop Boring Your Email Subscribers

Would you read your own emails? Here are some simple ways you can energize your subscribers now.
Marketers Now Need to Think Data First
Marketing

Marketers Now Need to Think Data First

It's time for agencies everywhere to rethink the equation -- starting with hiring.
4 Essential Pieces of an Awesome Content-Marketing Strategy
Marketing

4 Essential Pieces of an Awesome Content-Marketing Strategy

To book awareness of your brand, look beyond your blog and create content in these hot formats.
Want Customers to Market Your Brand? Make Them Look Awesome.
Marketing

Want Customers to Market Your Brand? Make Them Look Awesome.

Take a page out of the Facebook and GoPro playbook by allowing clients to showcase themselves for all the world to see.
Motivate Customers to Buy Based on Their Brain Type
Marketing

Motivate Customers to Buy Based on Their Brain Type

With the right messages, you can speak to people in a way that ultimately boosts sales.
12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)
Marketing

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
Marketing

Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season

What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers
Marketing

5 Reasons Why Online Entrepreneurs Need to Look Beyond the Numbers

Any business can buy an enormous pseudo-following. Focus on establishing a personal connection with customers and all the numbers that matter will grow.
5 Tips for Boosting Sales on Pinterest
Social Media

5 Tips for Boosting Sales on Pinterest

The photo-focused social-media site has eye-popping statistics no online marketer can afford to ignore.
5 Ways to Increase Your Audience's Time Spent Reading
Marketing

5 Ways to Increase Your Audience's Time Spent Reading

Even if you create great content on your site, it won't matter much if no one actually spends time with it.
11 Words That Enhance Trust in a Blog Post
Marketing

11 Words That Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader's trust. The way you communicate that matters a lot.
Marketing

3 Effective Channels for Marketing Your Mobile App

These avenues bring in predictability in growth and user acquisition.
How to Boost Your YouTube Ranking (Infographic)
Marketing

How to Boost Your YouTube Ranking (Infographic)

SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
5 Reasons Your Business Should Not Advertise on Google AdWords
Marketing

5 Reasons Your Business Should Not Advertise on Google AdWords

Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Business News

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
Marketing

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
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