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PR Basics

Using Publicity to Your Advantage

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Even local efforts can get a boost from national PR.
July 15, 2002 in PR Basics

Making PR Work

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Is your PR not doing its job? Perhaps it's time to revisit your strategy.
June 17, 2002 in PR Basics

Make Online PR Work for You

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Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
May 20, 2002 in PR Basics

Query Letters That Sell Your Story

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Learn how to leave editors wanting more.
April 15, 2002 in PR Basics

Publishing as a PR Vehicle

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Write an article to establish yourself as an expert and garner publicity.
March 18, 2002 in PR Basics

PR: More Than Just a Press Release

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You need the complete ingredients of public relations before you start your campaign.
January 21, 2002 in PR Basics

Should I Hire a PR Agency?

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Before you launch your PR campaign, figure out the answer to this important question.
September 17, 2001 in PR Basics
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