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PR Basics

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
July 15, 2002 in PR Basics

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
June 17, 2002 in PR Basics

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
May 20, 2002 in PR Basics

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
April 15, 2002 in PR Basics

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
March 18, 2002 in PR Basics

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.
January 21, 2002 in PR Basics

Should I Hire a PR Agency?

Before you launch your PR campaign, figure out the answer to this important question.
September 17, 2001 in PR Basics
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