Public Relations

Public Relations Articles and Videos

4 Requirements for Self-Serve Media Relations
Marketing

4 Requirements for Self-Serve Media Relations

Trying to generate attention for your company among reporters? It's not as easy as writing a pitch and pressing send.
10 Ways for Startups to Score Media Coverage
Marketing

10 Ways for Startups to Score Media Coverage

How do you stand out and obtain attention for your startup from the strongest outlets?
11 Ways to Keep Your Press Releases From Being Ignored
Marketing

11 Ways to Keep Your Press Releases From Being Ignored

What can you do to increase the likelihood that your release will grab a reporter's attention? In brief, don't give the reporter reasons not to read it.
How to Master the Two Key Parts of Your Online Presence
Marketing

How to Master the Two Key Parts of Your Online Presence

Discover the essential elements of email marketing and social media that will make your online marketing a success.
5 Ways Besides Social Media to Get Publicity for Your Family Business
Marketing

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
5 Tips for Choosing a PR Firm In Asia
Marketing

5 Tips for Choosing a PR Firm In Asia

The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
How to Get Better Press Than Your Competitors
Marketing

How to Get Better Press Than Your Competitors

Certain media tactics can help you garner more press coverage and increase your share of voice compared to your competitors.
4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure
Grow Your Business

4 Ways for Entrepreneurs to Inspire Confidence Even When Talking About Failure

Subtle shifts in emphasis and focus can have a big effect on how you are perceived by the people you need to listen to you.
Marketing

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
Why Every Startup Needs a Press Kit
Marketing

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
5 PR Jargon Words You Absolutely Need to Know
Marketing

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
3 Ways to Optimize Your Startup's Content Marketing
Marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
How to Be Your Own PR Machine
Marketing

How to Be Your Own PR Machine

Here are seven tips to increase brand awareness and press reach
These 4 Skills Distinguish the Best PR Advisers From the Good Ones
Grow Your Business

These 4 Skills Distinguish the Best PR Advisers From the Good Ones

Lots of people can write your press releases when everything is fine but only the best can be relied upon in a crisis.
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