Public Relations

Seven Stupid Reasons to Hire a PR Agency
PR Basics

Seven Stupid Reasons to Hire a PR Agency

A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
How to Judge Media Opportunities
Getting Press

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Treat the Media Like Your Best Customers
Getting Press

Treat the Media Like Your Best Customers

Learn what you can do to help them, and they'll return the favor.
Getting Press

Grab the Holiday Spotlight

These simple tricks of the trade can help you make the most of your seasonal PR efforts.
Getting Press

4 Sure Ways to Get Publicity

There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
Getting Press

Set Your Company's Message Free

If you want to create buzz, you have to give up control.
PR Basics

Lessons from 'Brand Obama'

Use the president's message control strategies to command attention.
Public Relations

'I'm Gonna Be on TV!'

Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Getting Press

10 Rules for Quick and Easy PR

Simple steps to give your business a competitive edge, on a budget.
Public Relations

Get Free or Low-Cost Publicity

These 10 tools can help you get the recognition you've been craving.
Getting Press

Become an Industry Expert

Offering your wisdom to the media is a great way to further your brand.
Public Relations

Take Advantage of Twitter

How to leverage the latest social media craze to benefit your business
Public Relations

How to Survive the Oprah Effect

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
10 Tips for Getting Your Business on Reality TV
Public Relations

10 Tips for Getting Your Business on Reality TV

From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.
Public Relations

Unearth the Hidden Publicity Gems in Your Business

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Public Speaking

11 Public-Speaking Pointers

A successful speech should always end with a standing ovation--here's how to get yours.
Public Relations

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
Public Relations

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Public Relations

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Public Relations

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Public Relations

The Communications Cycle

Make the most of your time and PR budget by following this simple and effective method.
10 Tips for a Powerful Voice
Public Speaking

10 Tips for a Powerful Voice

Make your voice one of your best assets.
Public Relations

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Public Relations

Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.
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