Public Relations

John Jantsch on Reaching Out to Journalists for Media Coverage
Getting Press

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.
Tips to Consider When You're Ready to Sell
Selling Your Biz

Tips to Consider When You're Ready to Sell

HARO founder Peter Shankman shares insight from the sale of his business.
Inside the Mind of Go Daddy's Controversial Founder
The 'Treps

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.
How to Get the Press to Write About Your Company
Getting Press

How to Get the Press to Write About Your Company

Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
How to Build Your Own Brand Buzz
PR Basics

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Winning Award Competitions
Getting Press

Winning Award Competitions

Five steps to find and submit the best application and publicize your win.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
Five Ways to Build Public Speaking into Your Marketing Plan
Public Speaking

Five Ways to Build Public Speaking into Your Marketing Plan

No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
Green Fallout
Going Green

Green Fallout

The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
The Best Blog Spot
Websites

The Best Blog Spot

Creating a business blog may be a simple part of your online strategy, but how and where to host it?
A Bigger Biz Doesn't Have to Break the Bank
Growing Your Business

A Bigger Biz Doesn't Have to Break the Bank

9 unconventional--and inexpensive--ways to grow your company
Spotlighting Your Social Responsibility
Public Relations

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
Getting Press

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
Online Marketing

Pay for Praise

New FTC guidelines address paid endorsements.
10 Ways to Make Headlines
Getting Press

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
Seven Stupid Reasons to Hire a PR Agency
PR Basics

Seven Stupid Reasons to Hire a PR Agency

A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
Going Green

Green Business: From Niche to Mainstream

A look at how the green landscape has evolved over the last 40 years
Social Media

Controlling Your Social Media Message Stealthily

Marchex helps small businesses track and elevate their social media profiles.
Startup Basics

Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
Success Stories

The 500-Calorie Smackdown

Two restaurants. Two menus. Two plans for major national expansion during roughly the same time frame. Let the food fight begin.
How to Judge Media Opportunities
Getting Press

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Branding

Rebranding Lessons From Aol.2

Makeovers can boost a dying brand--the key is communications coupled with real changes.
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