The small-business marketer lays out tactics for using new tools to gain access to the press.
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Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
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There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
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