Public Relations

Public Relations

How to Survive the Oprah Effect

You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
10 Tips for Getting Your Business on Reality TV
Public Relations

10 Tips for Getting Your Business on Reality TV

From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.
Public Relations

Unearth the Hidden Publicity Gems in Your Business

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.
Public Speaking

11 Public-Speaking Pointers

A successful speech should always end with a standing ovation--here's how to get yours.
Public Relations

Teaching Old Dogs New Tricks

Understanding the changing face of journalism can be the key to getting more coverage for your business.
Public Relations

Measuring Your PR Success

Your annual PR report should contain more than just media hits. Find out what you could be missing.
Getting Press

Distinguish Yourself to Reporters

Little things can make a big difference. Here are 5 tips worth employing.
Public Relations

The Case for Case Studies

Using a third party to illustrate your point can bring you the kind of publicity you want.
Public Relations

Stepping Into a Reporter's Shoes

By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.
Public Relations

The Communications Cycle

Make the most of your time and PR budget by following this simple and effective method.
10 Tips for a Powerful Voice
Public Speaking

10 Tips for a Powerful Voice

Make your voice one of your best assets.
Public Relations

Managing Bad Press

What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.
Public Relations

Spread the Good Word

PR is a do-it-yourself job when you use one of these 3 tactics.
Public Relations

Public Relations 2.0

Here's a look at how you can build awareness through social media.
Getting Press

The Multicultural Media Boom

Why you need to include multicultural media sources in your PR efforts
Public Relations

Optimize Visibility with Quality Photos

Including photographs can place your news release at the top of the pile.
Public Relations

The Art of the Bylined Article

Do you have what it takes to be published? If so, this PR tactic can really help your business.
Public Speaking

When Public Speaking is Enemy #1

From your opening line to fielding questions, learn how to wow an audience of any size.
Developing a PR Plan
PR Basics

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
Getting Press

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
Public Relations

PR Trends: A Press Release for Social Media

The traditional press release gets a makeover to appeal to the newest online media outlets.
Getting Press

Interviewing Dos & Don'ts

You've lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training.
How to Attract Attention With a Feature Article
Public Relations

How to Attract Attention With a Feature Article

Get the press you want by crafting a feature story that'll get picked up by the papers.
PR Basics

Measuring the Value of PR

Want to know what effect media coverage is having on your business? Here are the best ways to find out.
Public Relations

Spread the Word Via PR

If you want to get the word out about your business, invest your time in public relations efforts.
Getting Press

8 Ways to Get the Media Buzzing

Top strategies for getting big press for your small business
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