Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Social-media makes even the best marketers forget everything they already know about marketing.
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
The social media pro talks about his jibbing on cable television.
Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
The video entrepreneur on how brands can use online feedback and reach fans across platforms.
The business author talks about following up with people you want to connect with on social media.
The small-business marketer lays out tactics for using new tools to gain access to the press.
Selling Your Biz
HARO founder Peter Shankman shares insight from the sale of his business.
Bob Parsons on his unapologetic approach to business and life.
Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Five steps to find and submit the best application and publicize your win.
How to land a spot on the couches of Oprah or Ellen Degeneres.
Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
It's easily done if you follow some simple, common-sense guidelines.
Ronn Torossian's advice: Drop everything and deal with it now.
The era when green marketing meant sunny logos and big environmental claims is over. Just ask BP.
What to do about bad reviews on customer feedback sites
Creating a business blog may be a simple part of your online strategy, but how and where to host it?
Strategies to keep people from thinking you're only in it for the money
3 ways to turn news events into publicity for your business
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