A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Four tips to help you sell ideas, even if you hate sales.
How to create a simple, compelling value statement that your customers can't resist.
Incorporate these pointers from professional storytellers to elevate your sales skills.
Your Business Plan
Focusing on your ultimate goals can help you devise a plan to reach them.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Targeted marketing and persistence make for a powerful combo on the endorsement front.
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Starting up for the first time can be a nerve-wracking experience. Here's how to soothe your fears and boost your odds for success.
Industry conferences can quickly become a huge expense, so you'd better choose wisely. Here's how to decide which to attend and make the most out of them.
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