Sales

3 Ways to Make an Offer Your Prospects Can't Refuse
Marketing

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Analyst: Amazon's Fire Phone Simply 'Not Compelling Enough'
Technology

Analyst: Amazon's Fire Phone Simply 'Not Compelling Enough'

Making less of an impact than Amazon hoped, the company dropped the price of the Fire Phone from $199 to 99 cents.
The 2 Psychological Factors Motivating Customers to Buy
Grow Your Business

The 2 Psychological Factors Motivating Customers to Buy

It's helpful to understand the logic behind buyers -- especially when it comes to what's stopping them from a purchase.
Turn Prospects Into Customers With These 8 Tips
Grow Your Business

Turn Prospects Into Customers With These 8 Tips

Your website won't always hook potential clients. Sometimes, you'll need to jump in to assist and get them to bite.
25 Books on Persuasion, Influence and Understanding Human Behavior
The 'Treps

25 Books on Persuasion, Influence and Understanding Human Behavior

As a professional, executive or entrepreneur, the more you know about how people tick, the better.
Want to Write Better Sales Proposals? Follow These 5 Steps.
Grow Your Business

Want to Write Better Sales Proposals? Follow These 5 Steps.

While some salespeople might view proposals as unnecessary -- or even as a waste of time --they're actually one of the most powerful instruments in a salesperson's arsenal of deal-closing tools.
You Can Manage Certain Sales Metrics, Just Not Revenue (Infographic)
Grow Your Business

You Can Manage Certain Sales Metrics, Just Not Revenue (Infographic)

Leaders can have a significant impact on the success or failure of their sales force by focusing on achieving specific numbers.
5 Things CEOs Don't Ask About Marketing, But Should
Marketing

5 Things CEOs Don't Ask About Marketing, But Should

A solid partnership between management and the department can lead to better results and increased profits.
The 8 Fundamentals for a Successful Inbound-Marketing Strategy
Marketing

The 8 Fundamentals for a Successful Inbound-Marketing Strategy

Nobody can know everything, but as an entrepreneur, you need to know the basics.
Not Closing Sales? Look to These 5 Mistakes.
Grow Your Business

Not Closing Sales? Look to These 5 Mistakes.

You should be reflecting on what has gone right and what has gone wrong in the past, but these errors may be contributing.
Why I Violated My Promise to Never Have a Business Partner
Grow Your Business

Why I Violated My Promise to Never Have a Business Partner

Teaming up with another player can combine complementary skills and realize synergies at a startup.
Don't Wage a Price War. Win Sales by Eliminating Your Competition.
Grow Your Business

Don't Wage a Price War. Win Sales by Eliminating Your Competition.

Eating into your profits is an endless game that usually ends with you losing. Create value by framing your business as the superior option.
Your Survival Depends on Following Up on Internet Leads -- Fast
Grow Your Business

Your Survival Depends on Following Up on Internet Leads -- Fast

There is a massive problem of companies not pursuing customer inquiries right away, which is a huge opportunity for you.
Lights, Camera, Sell? What Your Sales Team Can Learn from Actors.
Grow Your Business

Lights, Camera, Sell? What Your Sales Team Can Learn from Actors.

There are five interesting parallels between these two worlds that can help your staff close deals.
Why Sales Professionals Will Never Go the Way of the Dinosaur
Marketing

Why Sales Professionals Will Never Go the Way of the Dinosaur

People want to talk with a person they trust before making the buying decisions that matter most.
The 7 Key Parts of an Effective Direct Mail Sales Piece
Marketing

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Square Rolls Out New Analytics Suite
Grow Your Business

Square Rolls Out New Analytics Suite

Staying competitive following Amazon's announcement of its first mobile card reader, Square unveils new features.
The 4 Basics of Making Money on the Internet
Grow Your Business

The 4 Basics of Making Money on the Internet

Used improperly, the web can be a black hole -- one in which you dump tens of thousands of dollars without results.
A Guide to Hiring the Right Type of Salesperson for What You're Selling
Leadership

A Guide to Hiring the Right Type of Salesperson for What You're Selling

Just as a relief pitcher and a starter are different types doing the same job, sales pros come in endless variety.
The 4 Elements of a Stellar Sales Piece
Grow Your Business

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
5 Tips on Assigning Ownership to Key Sales Accounts
Grow Your Business

5 Tips on Assigning Ownership to Key Sales Accounts

More often than not, multiple salespeople sell different product lines into an account deemed critical. When the question of account ownership surfaces, here is how to handle it.
The Secrets to Building a World-Class Sales Team
Grow Your Business

The Secrets to Building a World-Class Sales Team

Set the stage so staffers will respond to opportunities and embrace competition. Celebrate success and compensate staff to keep them interested but wanting more.
3 Books That Will Help Change The Way You Think About Sales
Grow Your Business

3 Books That Will Help Change The Way You Think About Sales

Even if the word makes you cringe, entrepreneurship and sales are intertwined. Learn to see sales differently with these three great reads.
4 Secrets for Navigating the New Sales World
Grow Your Business

4 Secrets for Navigating the New Sales World

With new trends emerging, the sales landscape is changing. Here are a few tips on how salespeople can adapt.
LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling
Social Media

LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling

The professional-networking giant just rolled out its overhauled standalone 'social sales' offering, which it's couching as a kinder, gentler approach to sales.
Facebook's 'Buy' Button Will Change How Brands Sell Online
Social Media

Facebook's 'Buy' Button Will Change How Brands Sell Online

With the change, social-media managers will see their roles evolve.
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